Services
From makeovers to personalized skincare consultations
From makeovers to personalized skincare consultations
Get inspired, play with products & learn new skills
Exciting launches, parties & more
Explore what's hot in your store
Ask questions, join challenges, and get recommendations from people like you
Discover topics tailored to your beauty interests
Add your photos and get inspired by fellow beauty lovers
View activity, savings and benefits
Redeem items, samples and more
View and track online orders
Reorder it from in-store and online purchases
View saved products
Recommendations from your store visits
Manage your services, classes and events
Complete your beauty traits for personalized recommendations
Payments, contact info, addresses and password
View activity, savings and benefits
Redeem items, samples and more
View and track online orders
Reorder it from in-store and online purchases
View saved products
Recommendations from your store visits
Manage your services, classes and events
Complete your beauty traits for personalized recommendations
Payments, contact info, addresses and password
Ask questions, join challenges, and get recommendations from people like you
Discover topics tailored to your beauty interests
Add your photos and get inspired by fellow beauty lovers
From makeovers to personalized skincare consultations
Get inspired, play with products & learn new skills
Exciting launches, parties & more
Explore what's hot in your store
*new group located here: Deeper Shades
Have a deeper hue and want to know how a product might look on your skin tone? This is the place for you!
Several ladies expressed interest in having a BIC group dedicated to WOC. Such a group would serve as a central reference point for swatches, color matching and the like, which can often be difficult to find. While I have no idea whether such a group will ever be created I figured it would be nice to at least have a thread.
It should go without saying, but **Ladies (and gents) of all hues are more than welcome **
💋💋💋
Has anyone been following the Youthforia situation? I didn’t follow Golloria before, but I do now!
@sister13 , yeah I was wondering where to post this. It's pretty ridiculous. Like @WinglessOne , I'm not surprised anymore, but also very much like..🤬, oh this is still a thing? Why? Why. Don't. People. Know. Better.
I'm also annoyed because I busted out my blushes this week to use them since it's AAPI month and I'm like, I've paid for them, so throwing them away is silly, but I also don't want to acknowledge them in ANY CAPACITY.
@danielledanielle I hear you on not wanting to acknowledge the brand, even with products already owned. One of their lip glosses in my latest Ulta order, and now I’ll probably return it when it arrives. 🤦♀️
I know some people don’t want to see the brand punished to the point of no return; as a person with high empathy (sometimes to a self-annoying degree), I totally understand that. And part of me does feel awful for the brand founder and the rest of her team. Also, I personally cannot, in good conscience, use this brand’s products without feeling terrible about them. Back when J* was still relevant in the beauty industry and people were all “he apologized for the racist bs so y’all need to cut him some slack and get over it,” and I loudly said nope, someone asked me what I’d do if it turned out Pat McGrath or Francois Nars were bigots. “Would you toss your $1000s of PMG or NARS products?” Yes. Yes I would. Actually I’d probably try to resell or otherwise rehome some of them, though even then I’d feel like I was passing along bad omens to someone else.
I’m not saying you or anyone else should follow suit. That’s just how my particular brain is wired. Like J*, Youthforia could make the world’s best [pick a product] and I still wouldn’t buy it now. Though I do get the feeling Y’s brand founder didn’t mean to offend; to me, she falls into the “look at these racist thoughts I honestly didn’t know I had” category, and there’s still hope for her if she lets herself really learn from this.
@WinglessOne, I would call myself an empath, but I've been budgeting my empathy because today's world might run me into debt.
I also had a response that was a little more thought out yesterday, but then I of course, didn't post. Aaaaanddd of course when I tried to post later, got that MISSED TICKET AUTHENTICATION and poof! I was basically saying, don't feel bad for the brand. They don't deserve it. I think you'd agree or at least concur on a level that if you run & market on a social media, you need to have a good strong team reviewing content and have a diverse team, not just in ethnicity (but yeah), but ages, backgrounds, cultures, etc etc. Someone would have caught this. I read a lot of comments where people said no decent chemist would have let this be, and I feel slightly inclined to believe it.
Also, if you release content with the plight of "look I couldn't find anyone to match this, OhMYGooDness, I'm stressed bestie!" then match poorly, and still release it...ma'am you are doing this to be performative and she's not truly deserving of yours or anyone's gaze or empathy. That's why I don't feel bad if the whole brand tanks. (Aside from core workers, not anyone at the top).
Ohh, man, yes that is super annoying!! Well, none of us would judge you but I see the awkward timing!
I had been wanting to check in on this thread and this topic seemed appropriate! @danielledanielle
@sister13 Not following, more like can’t help but hear about it thanks to YouTube’s algorithm. 😂
I’m half surprised and half not that there are still brands who claim to be inclusive while releasing a limited range of complexion products, and then claim “it costs money to create more shades, we were planning to expand the range later,” and other excuses once they’re called out on their bs. I’m not in the deepest/richest skin tone range, yet sometimes there aren’t even shades that’d work on me. Anyway, that part of this fiasco doesn’t shock me.
What does shock me is this brand’s “solution” after getting called out for the above. 🤦♀️ I assume the brand’s founder thought she was being truly innovative and uber inclusive by offering a shade darker than any other brand ever has. And I mean sure, she achieved that… 😒… but, um… undertones, man. Un. Der. Tones. And it’s very telling that she didn’t also release a true white shade as her lightest foundation—because I dunno, maybe she knows that no living person’s skin is actually stark white. Yet she didn’t have the same realization about jet black. Huh.
Something tells me this will tank that brand. Not only does Youtube keep recommending videos about it to me, it’s also made national news. I’m surprised Ulta hasn’t pulled the foundation yet.
I saw the national headlines, and I think I saw Credo Beauty dropped the line, so others may follow. I was actually surprised to see so many comments that echo the lame excuses from some of those brands and basically saying “maybe it’s for someone darker than you” or “maybe it’s for mixing to deepen other shades” (without recognizing then there would likely be a true white for mixing, except mixers are usually colored pigments). It does show how far we still have to go! @WinglessOne
You’re probably right about them thinking it was breaking me ground but, ugh!
@WinglessOne It was all over my fyp for a while. If she had released a pure white I would have considered that she just doesn't know how color theory works (ridiculous for a brand owner but whatever) but the owner's behavior just proves the contrary. Professional makeup brands release pigments in primary colors, including black and white, but this isn't that.
@makeitup305 @sister13 Exactly. Some brands even release green pigments specifically meant to mix into foundations/concealers to make them match olive skin tones.
I remember ColourPop once released a concealer so light, I thought it was stark white. I just went and looked for it, and it’s shade Fair 00 of their No Filter Matte Concealer. Buuuut its INCI list shows it’s not truly stark white; if it was, it’d just contain one colorant (any ingredient named “CI[numbers”), most likely just titanium dioxide. But nope, it contains 4 different colorants; it has undertone properties. Youthforia’s foundation shade 600 contains just one colorant, black iron oxide. Their lightest foundation shade contains more than one colorant because, well… 🙄
@WinglessOne truly ridiculous. I have trouble forgiving the brand because anyone who knows about makeup (let alone a cosmetic chemist or a brand owner) knows that you can't do that. It doesn't feel like a sincere mistake but callousness and a "here you go, look at what I did, are you happy now" type of situation.
Yes, exactly, I have mixers from MUFE to lighten or deepen foundations! @makeitup305
@sister13 it popped up on my TikTok. I couldn't believe it. I don't know how it's not bigger news on beauty channels. I'm not one to cancel brands or creators usually but this seems mean-spirited and petty. I've never bought from them but I likely never will after this.
Swatches of Fenty Beauty by Rihanna We're Even Hydrating Longwear Waterproof Concealer
Apologies, they were intended to be in sequence, but when I hit 450, I realized a few weren't in the right testers, which solved my confusion about why some were so light... But, I was also annoyed immensely.
This was 498 to 410, but it's not in sequence. 😑
Top to bottom, 370n, ?, 315w, 310W. I forgot what they side one was.
I saw a remark somewhere that these concealers run yellow. I beg to differ, they run very orange and reddish (at least in the deeper shades). When I went to wipe off my swatches, I looked very tanned. If they were yellow, I'd be more sallow looking.
Thanks for the swatches! @danielledanielle
Did you end up buying this one? Have you tried the new Fenty Beauty by Rihanna Soft’Lit Naturally Luminous Hydrating Longwear Foundation 485 ?
@sister13, I have Fenty Beauty by Rihanna We're Even Hydrating Longwear Waterproof Concealer Medium 300N , which is too light to use for coverage, but I can make it work for undereyes with yellow powder.
I also have the Fenty Beauty by Rihanna Soft’Lit Naturally Luminous Hydrating Longwear Foundation , I have thoughts and feelings about it and will tag you when I hit consensus.
Natasha Denona Berry Pop Collection: my swatches of the lipstick and cheek trio. Unlike the My Dream cheek trio, this one works on my medium-deep skin tone.
UPDATE: If you already have NATASHA DENONA Bloom Cheek Palette 0.48 oz/ 13.7 g , do you also need the Berry Pop Cheek Trio? I took some comparison swatches in natural indirect daylight…
Berry Pop’s cream blush feels thinner and lighter than Bloom’s. I mean sure, my Bloom palette’s old, but that cream blush has always felt kinda thick. BP’s cream blush feels almost like a gel powder.
I didn’t swatch-compare Bloom’s Glow Cream Base because it’s not very close to any BP shade. Though as you can see, neither are Bloom’s 2 other “Glow” shades.
@WinglessOne that lipstick color is so beautiful on you. I think it really suits you, in all lightings! Judging from your swatches, I think the blush probably looks awesome on you, too.
Aw, thanks @makeitup305 ! 😊
Thx for the swatches! @WinglessOne
Oooh, nice. @WinglessOne do you find the cheek trio pulls warm? The search here appears warm, but is that lighting or photo compression?
@danielledanielle Good question. I waited til daylight to take more photos because I wanted to compare the cheek trio to the Bloom cheek palette. I just updated my post with those additional photos.
The BP trio does pull warm, though the highlighter’s closer to champagne neutral.