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Post in Customer Support

Usage of word “fair” as a skin descriptor

Why do companies like Sephora and others continue to use the word “fair” to describe light skin tones? It is archaic and implies that darker skin tones are not as good as lighter ones. Fair denotes just, beautiful, light. It means in accordance with the rules, among other positive qualities. Why? 

Re: Usage of word “fair” as a skin descriptor

@KamiBee Thank you for sharing this feedback. I will definitely share it with the appropriate department for future consideration.  

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