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Reorder it from in-store and online purchases
View saved products
Recommendations from your store visits
Manage your services, classes and events
Complete your beauty traits for personalized recommendations
Payments, contact info, addresses and password
Ask questions, join challenges, and get recommendations from people like you
Discover topics tailored to your beauty interests
Add your photos and get inspired by fellow beauty lovers
From makeovers to personalized skincare consultations
Get inspired, play with products & learn new skills
Exciting launches, parties & more
Explore what's hot in your store
Finally, a sport we can all get behind... MAKEUP MADNESS! In the spirit of March, we’ve put together the ultimate battle of the beauty favorites – bracket style! – and it’s YOUR turn to vote! Each week, we’ll have a new showdown, pitting tried-and-true makeup categories against each other until we narrow it down and crown the Community Champion makeup product category… and hopefully get some all-star recs along the way! 😊
TO VOTE, hit the reply button below and TAG a product you love that represents the category you’re voting for. For example, @AlexBT can’t live without her signature cat eye, so in the battle between Mascara vs. Eyeliner, she might reply with “EYELINER! Anastasia Beverly Hills Waterproof Matte Liquid Eyeliner 0.08 oz/ 2.4 mL” 😼
Each new round of voting starts Fridays at 2pm PT, and ends the following Thursday at 2pm PT:
Click the “Reply” button below and vote for your favorite product (Mascara or Brow Pencil!) use the “#” sign to tag a specific one you love, then check back for the results and the next round of voting!
UPDATE 4/23/21: Thank you to everyone who participated in Makeup Madness 2021! This year’s champion is ✨mascara✨ - BIC, we respect your commitment to the lash game. 🙌 Here were Community members’ top-tagged mascaras from your votes throughout this challenge:
While mascara took home the crown this time, you all showed lots of love for all the other makeup categories in the bracket! Here were the most-tagged products in some of the other categories:
We thank you again for playing, BIC! See you later for the next beauty challenge… 😉
Mascara alllll the way! I wouldn't be surprised if this comes out as the winning product 😉
Currently using and loving Urban Decay Perversion Volumizing Mascara Standard Size Black - 0.4 oz/ 12 mL but still open and on the hunt for other holy grail options. Next on my list to try is Benefit Cosmetics They're Real! Lengthening Mascara Black which I've received as a recommendation from manyyyyy friends and coworkers.
Am I allowed to vote?? 😉 I'm going all in for MASCARA! And my long time fave has been Benefit Cosmetics Roller Lash Curling & Lifting Mascara Black
Ooo this is fun!
I’ll pick Mascara, I can always wiggle brush a bit more on the base of lashes to get a slight feel of liner.
Two favourites
ILIA Limitless Lash Lengthening Clean Mascara After Midnight and
PAT McGRATH LABS FetishEyes™ Lengthening Mascara 0.27 oz/ 8 mL
Mascara is more vital to me than eyeliner, but I love them both. Mascara is very necessary, eyeliner is added color and fun. Doesn't everyone NEED Mascara?
I'm still searching for my own holy grail in mascara, trying everything. I do love to find Brown or Charcoal Grey shades in Mascara. 😊
Mascara
This is a toughie, but I'm going with mascara!
Wander Beauty Mile High Club Mascara Jet Black for most of the year, but with spring and allergies around the corner, it’ll be ILIA Limitless Lash Lengthening Clean Mascara After Midnight for when my eyes are extra sensitive.
@TeamBIC It comes up as a hashtag but I’m not allowed to post. Changing a word. Will it work? Yes!
#TOM FORD Extreme Eye Bad Donkey Mascara
Oops, thanks for pointing this out @heartsmyface! Take 2 - let's try this again: TOM FORD Extreme Eye Bad Ass Mascara
Should work now! 😊
Love this, @TeamBIC!! So fun!!
I'm team, MASCARA!! My picks are the Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara and MILK MAKEUP KUSH High Volumizing Mascara 0.27 oz / 8 ml (this was hard!).
Definitely mascara!!! Even when not wearing a full face of makeup, mascara will always be there to save the day! Mascara all the way!
Mascara - Benefit Cosmetics Badgal BANG Volumizing Mascara
I’m an eyeliner person, I can’t feel my makeup is perfect without it. 👇🏻 This is one of the best
“Eyeliner” MAC Cosmetics Pro Longwear Fluidline eyeliner Blacktrack
Eyeliner definitely accentuates a eye look!
This is a tough one! I love my eyeliner, but I'm going to vote for mascara. No matter how hooded my eyes become, I can apply this more easily than liner, and sometimes liner makes my eyes look smaller, while mascara has the opposite effect. Hourglass Unlocked Instant Extensions Lengthening Mascara
Ok, best mascara hands down, Bobbi Brown Smokey Eye Mascara. Stunning!!
Yes yes Bobbi Brown Smokey Eye Mascara Black is the best ever
Love Mascara!! Benefit Cosmetics They're Real! Lengthening Mascara Black
Eyeliner all the way! Why use mascara when I can wear falsies?
I used to say eyeliner, but mascara is the one thing I can’t breathe without! For me I love MILK MAKEUP KUSH High Volumizing Mascara 0.27 oz / 8 ml the most