Color IQ adding incorrect matches for darker shades
A lot of the foundations flooding my color IQ 1y12 lately are darker by a full 1-2 shades. I was matched with shade 1y12 a few years back which originally had about 20 something shade matches and now we are up to 77. That would be impressive, except now I realize whoever or whatever is in charge of deciding these NEW shade matches is doing a horrible job or just "winging it" for the darker shades.
Someone who wears "Lancome Teint Idole 460 Suede W" as an exact color match (me) could NOT wear Estee Lauder Double wear 6w1 UNLESS they wore Doublewear as a skintone match and CHOSE to go lighter which is something women of color do since the beauty industry hasn't quite figured out that brown comes in many shades and undertones besides red/orange.
I understand this leaves leeway for women of color who may be slightly darker but it's a disservice for those who are not, especially since some may be under the impression they can order online with their shade match. Especially when you roll out new exciting foundations like Fenty foundation (shade 420 is darker and should be in 1y13) I find this to be incredibly careless. It's one thing to confuse undertones, but to look at two completely different skintones and decide, "yeah that's the same" when it's clearly not is not okay. I understand machines are not perfect, but if it's not a match, don't add it. Or if they don't fit the system you designed, create a new number system that accounts for more options for women of color instead of grouping us all together.
There should be some quality control and research behind the shades being assigned to the Color IQ system. For example if a shade isn't 1y12 but not quite 1y13 create a system for in-between shades or add a disclaimer that the shades "May differ by a shade or 2" It's not as enticing, but accuracy should be the main goal here. And transparency is appreciated. I'd rather have 20 near-perfect matches than 77 something "kinda sorta", "maybe" or "way off the mark" matches.