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Payments, contact info, addresses and password
View activity, savings and benefits
Redeem items, samples and more
View and track online orders
Reorder it from in-store and online purchases
View saved products
Recommendations from your store visits
Manage your services, classes and events
Complete your beauty traits for personalized recommendations
Payments, contact info, addresses and password
Ask questions, join challenges, and get recommendations from people like you
Discover topics tailored to your beauty interests
Add your photos and get inspired by fellow beauty lovers
From makeovers to personalized skincare consultations
Get inspired, play with products & learn new skills
Exciting launches, parties & more
Explore what's hot in your store
Please don't hesitate to jump right on in from the get-go, or feel free to take part during a week when the theme suits your style or piques your interests. We love seeing and being inspired by what beauties everyone is using.
Week 3 (January 19 - 25) - The "Less is More" Makeup Capsule
Is less really more? You tell me. Curate a makeup capsule consisting of:
(a) no more than six (6) makeup products; or
(b) makeup products having an aggregate total (pre-sale/pre-discount) retail price of $100 USD / $137 CAD (Note: I will update CAD based on conversion rate Sunday evening before the start of the week); or
(c) one brand (this is for the maximalists among us; "less" = one = one brand); or
(d) any combination of (a), (b) and (c).
What is a makeup capsule?
A makeup capsule is a collection of makeup products curated by you with the intent of simplifying your makeup routine without compromising quality or functionality. It typically includes essential products that can be used to create a variety of look. A makeup capsule can reduce clutter, help save time getting ready in the morning or for events, and provide you with a streamlined and versatile makeup wardrobe tailored to work for you, your budget and lifestyle. While makeup capsules generally include a few pieces, the size of your capsule collection is ultimate up to you.
Why a makeup capsule challenge?
Many of us here have a robust collection of makeup and it can be difficult to pare that down to a handful of pieces for capsule. This challenge, with its weekly themes, is meant as a fun way to try your hand at curating a makeup capsule for yourself. Each week you'll have an opportunity to go through your collection, identify one or more product(s) that fits the weekly theme (all you need is one product for this challenge), and put together a makeup look with that and other products.
The challenge is also another way to use your stash, allowing you a chance to discover products you might have missed out on or re-discover past favorites.
For more info on this challenge, check out the previous years' challenges: Capsule Makeup Collection Challenge 2025
Capsule Makeup Collection Challenge 2024
Product Details:
I gathered most of these items after the Critics Choice Awards with a few tweaks in the beginning minutes of the red carpet for the Golden Globes. I was going from room to room trying to juggle watching both the latter and the NFC Wild Card game. There were a lot of looks from the Golden Globe Awards Show that caught my eye after I had put this capsule together, so I'm going to call an audible 🏈 and will be adding a few different products over the weekend this week for some looks inspired by some of the glam on the red carpet. Posts will be made at some point to other threads wtihin the Forum.
Week 1 - The "New Year, New-To-You" Makeup Capsule and/or The "Mentally Minded" Makeup Capsule
@itsfi great collection of products, and cute bag - it does look like a winter puffer coat! Thank you for keeping this challenge going - I need to inventory and organize my makeup, but I will try to participate as I can!
Yep, feel free to join whenever you're up for it @caitbird. It's been a good (and fun, creative) way for me to go through products and see in practical ways what's a good size makeup capsule for me. Or what makes sense from an actual use perspective which, in turn, has had the effect of helping me curb my spending, and not just on beauty items; well, most of the time, lol.
January Makeup Capsule Themes
Week 1 (January 1 - 11) - The "New Year, New-To-You" Makeup Capsule and/or The "Mentally Minded" Makeup Capsule
^ Identified in Who What Wear's online articled titled "10 Must-Know Beauty Brands That Empower Mental Health Initiatives"
*^ Recognized in both the Forbes and Who What Wear publications for its support of mental health and mental health awareness
Week 3 (January 19 - 25) - The "Less is More" Makeup Capsule
Is less really more? You tell me. Curate a makeup capsule consisting of:
(a) no more than six (6) makeup products; or
(b) makeup products having an aggregate total (pre-sale/pre-discount) retail price of $100 USD / $137 CAD (I will update CAD based on conversion rate Sunday evening before the start of the week); or
(c) one brand (this is for the maximalists among us; "less" = one = one brand); or
(d) any combination of (a), (b) and (c). [Edited 1.10.2026 to add option (d)]
Week 4 (January 26 - February 1) - The "Musical Artist Founded / Owned Beauty Brand" Makeup Capsule
The Grammy's are taking place February 1. The beauty industry has seen a wave of makeup lines founded by musical artists, including, but not limited to those in the spoiler below. For this week, curate a capsule made up of one or more product(s) from a musical artist founded/owned makeup brand.
FYI: For 2026, I'll update* the original thread post (OP) with the current weekly theme and the theme for the following week. All other capsule themes (subsequent weeks and previous weeks) will be posted here with a link to this post on the OP in an effort to keep the OP tidy while having a record of the weekly themes available.
*OP will generally be updated with new weekly theme(s) by or before 9pm Pacific Time on the Sunday before the start of the new week/theme.
Hurray 🙌🏽 Thanks for keeping this going, @itsfi