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Too Faced and Sephora have partnered to give select members of the Beauty Insider Community early access to a brand new launch from Too Faced: Born This Way Super Coverage Multi-Use Sculpting Concealer.
Not only does this product conceal, it also contours, highlights, and all with a long-wear natural finish. The formula contains skin-loving ingredients for a photo-ready complexion.
We want to hear your thoughts on this new product! Please share your first impressions and looks on this thread. We look forward to your feedback!
I’m so grateful to Too Faced and Sephora for being chosen to test out this product. I just received my package today and look forward to testing them out and sharing my review ❤️
Anonymous
Finally got around to try out the concealers I received! Born This Way foundation is my HG, but the Naturally Radiant concealer wasn't my jam as I prefer higher coverage concealers. Needless to say, I was super excited when I heard that Too Faced was coming out with a Born This Way SUPER COVERAGE concealer. Yaas.
Spoilers: it might replace my Tarte Shape Tape. 😮
Preface: The majority of my review will be referring to Tarte Shape Tape as that is/was my go-to concealer, and the concept of this concealer reminds me a lot of it. My skin-type is mostly dry, with an oily t-zone. My skin is acne prone, so I have acne scars, hyper-pigmentation, and on top of that, my dark circles are getting worse by the day. 😂
- COVERAGE: Definitely high coverage, as stated in the name. In my opinion, it has slightly MORE coverage than Shape Tape. I didn't even know that was possible!
- FINISH: It is less matte than Shape Tape, so I prefer this for my dry areas in terms of finish. Shape Tape dries more quickly, while this leaves a slight glow for a longer period of time. I noticed that this concealer also blurs pores, just like the Born This Way foundation. Love.
- CONSISTENCY: Not too thick, and not too liquidy. It is less thick in consistency than Shape Tape, so it makes it easier to blend.
- PACKAGING: I love the Born This Way packaging. The bottle is made of thick glass, so the product has decent weight. The doe foot applicator picks up a decent amount of product.
- VALUE: This concealer has amazing value. At 0.5 oz (!!) for $29, you're getting 0.17 more oz than Shape Tape for $2 more.
While this product reminds me A LOT of Shape Tape, it is easier to blend, has slightly more coverage, provides a blurring effect, and has better packaging AND value. I prefer this over my Shape Tape.
I did a quick coverage test with the same amount of product to cover each side:
While the lighter shade of the Shape Tape concealer might play a role in how the coverage looks, to me, it looks like the Too Faced concealer has more coverage. While this was just an attempt to demonstrate coverage, I've made this observation on my face as well.
So i gave the concealer a go today! I’m posting a before pick. On the right side (the side with the pink dot ) is the Laura Mercier flawless fusion in 2n as that has been my go to lately. The left side in the new too faced born this way concealer in light beige. The Charlotte tilbury airbrush powder is what I used to set per my usual routine. So initial thoughts - I’m really happy with the coverage the Too Faced one gives. It’s full coverage but was not difficult to blend out at all. I could definitely use it for my light every day makeup with no issue. The color was nice for me . I prefer a more neutral tone as opposed to yellow so this was good for me. In the picture it’s hard to tell but I did feel that it settled a bit more into fine lines than the Laura mercier one. Since I feel like it’s natural to compare to the Tarte shape tape concealer I did find this to be similar coverage to that. Both settle for me into fine lines but I did find the too faced slightly easier to blend than the Tarte one. Overall I do think I would put this into everyday rotation.
Thank you Too Faced and Sephora! I’ve mentioned here in the past I have extremely dark genetic under eye circles so concealer is something I never skip on - even if I’m wearing no other makeup! I’m always on the hunt for new awesome ones and I can’t wait to try this! Plus I love duel use products so it’s great it can contour as well. I will be trying it out tomorrow but for now here are some swatches. It felt creamy on my arm and I feel like it’s a generous amount of product. Light beige looks like it will be perfect for my undereyes
Thank you again @SephoraBIC for this opportunity! Let’s start with some background. I am 37 years old with hereditary dark circles and fine lines. As far as product, I use NIOD Fractionated Eye Contour Concentrate, Kora Noni Radiant Eye Oil and either Tatcha The Pearl or Ole Henriksen Banana Bright during the day. My undereyes are my biggest “concern”. As of late, I have been using Benefit Boi-oing corrector in #3, Shape Tape in Medium and Tan as well as Makeup Revolution in #12 and #10. Too Faced is not as creamy in consistency as Tarte. It’s full coverage and dries down to a satin finish. I do think you have to work fast so I do one eye at a time. It layers well over my extensive under-eye routine. My Hourglass Ambient Lighting Powder helps brighten even more. It’s my Holy Grail for setting concealer. Overall, the finish, coverage and undertones are perfect. I plan on purchasing one more shade lighter to see if that will brighten them even more. I’m very picky when it comes to concealers and this looks like it may be in regular rotation!
