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Jo Malone Thread: Share the News and Love!

I've searched high and low and haven't found a dedicated Jo Malone thread, but knowing how many of us enjoy JM products I though it'd be nice to have a place where we can share upcoming news and our favorites.


My all time favorite is Blue Agava and Cacao, followed by Peony Blush Suede.

I just picked up Basil and Neroli, which to my nose is a dead ringer for Bobbi Brown Beach! As I love Beach, I think this fragrance is going to be a new fave come the spring. It is different enough from Lime, Basil, Neroli to justify owning both in my collection. Basil and Neroli emphasizes the Neroli while LBM is heavy on the basil and lime, which give it a more herbal edge.


EDIT: Updated Jo Malone and Jo Loves perfume collection (100ml, 30ml, dry body oils):FA2FAB5A-F663-4DD0-8934-3A9ABA4D7ED1.jpeg


Re: Jo Malone Thread: Share the News and Love!

Wow, I didn't realize there was a JM thread!  I'll go find that article from WWD and x-post here 💕 Thanks @veronika23!!

Re: Jo Malone Thread: Share the News and Love!




Jo Loves Fragrance Paintbrush

Jo Malone is raising the profile for her second fragrance brand, Jo Loves, in the U.S. market.

On Sept. 6, the six-year-old brand, which officially entered the market here a year ago with an e-commerce site, will launch on An assortment of Jo Loves products will enter 14 Sephora doors in key markets on Oct. 27. The products will include candles, fragrance and Malone’s trademarked Fragrance Paintbrush, which will also launch globally in tandem with the Sephora debut.

The move into Sephora is a significant one for Jo Loves not only because it indicates further expansion into the U.S. — it is also the brand’s first-ever partnership with a major brick-and-mortar retailer. Until now, Jo Loves has been distributed solely through its U.K. and U.S. e-commerce sites, a freestanding flagship store on London’s Elizabeth Street, on Net-a-porter and via a partnership with Emirates Airlines.

But for the entrepreneurial-minded Malone, whose first brand Jo Malone London was sold to The Estée Lauder Cos. Inc in 1999, prior to her departure from the brand in 2006. The growth strategy for her second baby is more slow and steady than fast and furious.

“The web site was set up [last year] to lay the foundations for what we knew was to come, and to make sure the product was much more easily available,” said Malone of her brand’s expansion thus far into the U.S. “The business has been growing at the rate of knots [rapidly], but what we needed was a physical distributor — people needed to see the product.”

Malone said she chose Sephora as the brand’s first retailer here based on a gut instinct.“Sephora understands that when you take on entrepreneurial brands, the long-term is what matters, because they need to be nurtured. [Sephora is] not frightened of creativity and doing something differently,” she said. “When I created the Paintbrush, I knew they were the right partner for me. It was instinctive, like ‘Yep, it’s a Sephora thing — that’s where I want to be.”

The entry into Sephora is timed with the launch of her Fragrance Paintbrush — a paintbrush-style applicator that releases a scented gel formula meant to be used on any part of the body and more long-lasting than a spray.

Going into Sephora are the Fragrance Paintbrush and 50-ml. eaux de toilette in four scents, priced at $55 and $105, respectively — Pomelo [the brand’s best-selling scent], White Rose and Lemon Leaves, Red Truffle 21 and Green Orange and Coriander. Also entering the retailer are three scented holiday exclusive candles. Store locations include New York, Boston, Chicago, Houston, Las Vegas, San Francisco and Seattle, all of which Sephora vice president and divisional merchandise manager of fragrance Brooke Banwart noted are high-volume locations for the category.

Of course, there is the elephant in the room — Jo Malone London is also sold in Sephora, a recent development as the brand continues its rapid expansion. Last year, WWD reported that it was the fastest-growing brand in The Estée Lauder Cos. Inc. stable, and that it was primed to hit $1 billion in retail sales by the end of the year.

But Malone does not see her former brand as a competitor.

“I still love it and always will, but it doesn’t carry my creativity any longer,” said Malone of Lauder’s Jo Malone London. “Both sides have been very respectful of each other — we’ve gone in our own direction, but what is important for the consumer is that the consumer understands Jo the person and that the red dot on the box has my DNA in it and creativity.”

Creative is one way to describe Jo Loves — in her second incarnation as a brand founder, Malone is hyper-focused on product innovation and retail theater.

In her freestanding store on London’s Elizabeth Street, there are several pieces of evidence — from her patented Shot Candle station, where customers can cocktail their own candle creations with a “base” scent and “shot scent,” to the Fragrance Brasserie Bar with a “Fragrance Tapas Menu,” which lets customers test out different scents in unexpected ways.

These experiences won’t be easy to replicate in Sephora stores — that’s why freestanding stores are eventually on the horizon, Malone indicated. But growing brand awareness here, said Malone, is more important to her at this point than growing sales. “There’s no point in building a store if no one knows who you are — the point of all this is to build awareness first, and the fact that I am Jo with the red dot, not Jo with the black-and-cream box,” said Malone. “Gary [Willcox, chief executive officer of Jo Loves and Malone’s husband] and I have seen three or four [locations] that I’m really tempted by, but let’s create awareness first, the voice of the brand. Then when you open, those shops are going to be full.”

In the meantime, she has found a coveted audience for her soon-to-be-launched Paintbrush — even before she fully conceived of the idea, she tested it out using real paintbrushes as a fragrance delivery systems in her Elizabeth Street store. “What’s interesting is the Millennials — this young, creative generation coming out — have such a willingness to do something very different, the willingness to be part of the creation of their products rather than just the consumer,” said Malone. “They were coming out saying, ‘I don’t want to spray fragrance anymore, I want to use a paintbrush.’”

Malone said she is talks with other potential U.S. retailers and that global expansion within Sephora is also a possibility, but again — she is in no rush, turning her attention instead onto building that brand awareness and bringing in more product innovation. She was mum on what exactly her next launches will look like, but she promised that they will continue to be creative and experiential in nature. “I’m only interested in doing what I really believe in — bringing that experimental feel to the brand,” said Malone. “If I try to repeat what I did 30 years ago, life has moved on; people are different.”


Re: Jo Malone Thread: Share the News and Love!

I wonder if the English Oak collection will be sold through Sephora? It's already out at other major retailers, so here's hoping 😍

Re: Jo Malone Thread: Share the News and Love!

@LCResz  I am 99.9% sure it will be ;). I just can't tell you when because I don't know that. lol

Re: Jo Malone Thread: Share the News and Love!

And sure enough the newest JM fragrances dropped yesterday, 9/1! Now to wait like a good little shopper for the next big sale event, which theoretically will happen Novemberish, but who knows, we may get another little surprise discount before that (I have no inside info but I figure it can't hurt to put such happy thoughts out into the universe!)

Re: Jo Malone Thread: Share the News and Love!

@veronika23 Yay! I was going to get them from Saks, but I'd rather wait and get them when the winter sale rolls around! 

Re: Jo Malone Thread: Share the News and Love!

I've heard rumours that White Jasmine and Mint & Nutmeg and Ginger will be discontinued. Possibly French Lime Blossom. Does anyone have additional info? 


@jemly are you a Nutmeg and Ginger fan? 

Re: Jo Malone Thread: Share the News and Love!

Ok maybe I'm crazy...but I'm sampling Tuberose Angelica, and to me this scent smells like dust?  Or maybe kind of like an old pencil?  Lol, has anyone else tried this and thought it was a strange scent?  It's not necessarily a bad smell, just....strange

Re: Jo Malone Thread: Share the News and Love!

Pictures of the new English Oak collection to launch in September. Wouldn't it be pretty if autumn leaves were also embossed on the bottle?


Screen Shot 2017-07-15 at 11.30.48 PM.png Screen Shot 2017-07-15 at 11.30.38 PM.png

Re: Jo Malone Thread: Share the News and Love!

Huge thanks to @Madeline7 for posting about the recent Jo Malone direct pick and spritz game. I found the scent of my dreams! 

I ordered the 30 mL Lime Basil & Mandarin cologne based on the notes I thought I would like. My GWP was a 100 mL bottle of Basil & Neroli. I used promo code PEONY to get the deluxe size body cream. My samples were Blackberry & Bay cologne and Pomegranate Noir lotion.

Unfortunately, I just did not enjoy the scent of Lime Basil & Mandarine. Or the Peony. Or the Blackberry & Bay. 

But! I had the sample of the Pomegranate Noir hand and body lotion....and could not stop smelling it. What a glorious scent. It's spicy, sweet & warm. 

Talked to CS and they are exchanging the LB&M for a PN bottle. 

In the meantime, seeing that Sephora carries JM...I ordered a Pomegranate Noir Body Lotion with the recent $15 off $50 promo and am LOVING it. 

Thank you @Madeline7! 🙂



I'm going to go through this bottle of lotion way too fast! 

Re: Jo Malone Thread: Share the News and Love!

@bem564 Of all the JM scents I've smelled (which certainly isn't all of them, but a decent few now), Pomegranate Noir is my fave so far too.


If you like spiced scents, check out Nutmeg & Ginger soon. It's not a sweet kitchen scent, just warm and spicy and heavenly.


I really thought I'd like Lime Basil & Mandarin and Basil & Neroli too, but unfortunately they were both duds for me as well. 😞 Blackberry & Bay though...I adore it 🙂

Re: Jo Malone Thread: Share the News and Love!

I love Nutmeg & Ginger too! I just find that it doesn't last long on me, even compared to other JM fragrances.  One of these days I plan to try layering it though because I really enjoy it.  But now I'm curious about Pomegranate Noir. It's one of the few I haven't tried yet but it sounds like something I would like.

Re: Jo Malone Thread: Share the News and Love!

@RGbrown I think I would enjoy Nutmeg & Ginger too! Hopefully I'll be able to smell it at some point.

The Blackberry & Bay was very nice initially but as it dried down I didn't care for it. 

I'd really like to stop by a JM counter & sniff all of the offerings, but I don't know of one near me. Some day!


Re: Jo Malone Thread: Share the News and Love!

Nutmeg and Ginger? That sounds amazing! Off to check it out...

Re: Jo Malone Thread: Share the News and Love!

Yay so glad you found something you love!

Re: Jo Malone Thread: Share the News and Love!

Hi everyone, has anyone tried Jo Malone linen spray here? I'm thinking of getting one, but I'm not sure. I recently got the room spray, and I must say I'm quite disappointed with that one. It hardly lasted for 10 minutes. For $70 product, that was a loot!

Re: Jo Malone Thread: Share the News and Love!



okay sry, I'll calm back down.. this was the first item in months I had FOMO for ... and of course I missed it on jm direct. I'm ecstatic that it's back!!

Re: Jo Malone Thread: Share the News and Love!

Tag @Madeline7 to see if she's interested 

Re: Jo Malone Thread: Share the News and Love!

I ordered the Poptastic Orange Blossom with JM direct and when i got it, the only regret i have is we dont have a choice to get the 100ml bottle.  Other than that i am happy with the purchase.  It is soooo cute.  I was missing out the Tuberose Angelica.  I think i will order with Sephora now.  Too bad, we dont have any good promo right now. Thx @whitepolkydots

Re: Jo Malone Thread: Share the News and Love!

@blackkitty2014 I'm considering the Tuberose too, but am on the fence about the scent. It's my favorite in the Intense line, but I think I should LOVE it at that price. think I'll visit Nord today and give it another sniff 🙂


I actually loove that the Orange Blossom is in a 50ml. I dont think the clear bottles usually come in that size? So I think it looks extra special. I plan to just refill it with the 100ml OB when I run out!

Re: Jo Malone Thread: Share the News and Love!

If it helps, it's at the regular price 50ml for Intense line 🙂 I'm so happy that JM didnt upcharge for the special package.  That what i did last time when it was avail at JM direct (i went down NM and sniff on the scent to make sure it is something i can wear) ;).  I didnt know it was sold out within a day or so 😉 You should get the OB at least.  It is so cute!!!


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