PLAY! DATES ARE GETTING A MAKEOVER - SHARE YOUR IDEAS!

[SephoraPLAY]

Hi PLAY'ers,

Exciting news to share! In an effort to make our monthly PLAY! DATES even more accessible and fun, we are looking to you to help us rethink the experience.

Reply to this post with your ideas and recommendations for what you want to see at your local PLAY! DATE.  This could be product types, activities, or time/date preferences. All ideas welcome! This is about you.

We'll be taking feedback though the end of October, so get your share on!

xoxo

Team PLAY!

[20TayTay17]

can anyone tell me whats inside this months box

[Indy701]

Go to subscription addiction site and they have what is in the boxes. 

[Morgan9555]

I would love to attend a play date but sadly there isn’t one close enough for me to go. I think the best thing would be to expand your locations to more Sephoras so that more of us can participate. I live in Kansas and there isn’t one in my state or Missouri which I am also close by.

[Tamara76]

Thanks so much for the chance to share feedback, @SephoraPLAY! ❤️

I've been with Play since the very first box (September 2015) - Happy Two Year Anniversary! ❤️ 

Sadly, I have not yet been able to attend any Play Dates yet because they have not been held at any stores in my local area. 😞

I would love to see Play Dates available in more cities and I love the idea of an extra treat on your special anniversaries, as mentioned by @vront below! ❤️

[Jessgs]

It would be great if they were held twice per month, or at different times each month. My Sephora in King Of Prussia has them every month, but they are always while I am at work. It would be great if there was a regular one, and say the third Sunday of every month 2 hours before the mall opens.

[love2sample]

Again...its a broken record but Sephoras near me do not have play dates (zip 61265). I love the YouTube videos about the products. What if you combined the two concepts and did a virtual play date. Even a follow along video tutorial on using some of the products. Not just swatching on a hand but how to actually apply the products. This could help you reach out to where the play dates cannot. 😊

[Anonymous]

My suggestion has less to do with actually attending the Play! Dates and more to do with helping us Beauty Insiders who can't make it into one at all. How about offering some small discount or fraction of points for accumulating Play passes we haven't been able to use; maybe allowing the member to log into their Sephora account and entering the barcode numbers from the play passes. 

[whatagem]

The products in every box are samples that I could get by walking into any Sephora. It would be better if we actually got a non-sample size item every month than a bunch of samples. And, now that I've been getting the boxes for a while, there's repeat samples all the time. It's truly a waste of $11/month. Sephora needs to scrap this program altogether or do it right.

[vront]

I think it would be fun at the Play! Dates to celebrate customers who have been subscribing for months (like a 6 month anniversary, 1 year, etc) and they could get a little something extra/a special gift?

Also I'd love to see one in the city of Chicago. Right now the closest one is out in the burbs

[AnnikaEY]

Same with other users, I'd love for more stores to offer them! My work is 4 blocks from a Sephora, but they have never had a Play date, if they did I would definitely go! The only one in Oregon is out in the subarbs, and since they are in the evening, that means driving through 1+ hours of traffic each way to get there 😞

[LaCuriosa]

I would also like to have these scheduled at different locations, either rotate them or let there be more locations to choose from each month. In NYC, they are always on East 86th Street in Manhattan and it would be much easier if there were dates in each borough.Or even two boroughs a month, and rotate those locations.

I have never been to a Play! Date because of the location issue. Another solution would be letting Play! subscribers go to their most convenient location for something special instead.

[MissAmandaLea]

I would love one in Albany NY!

[nadia1319]

I would like to have a play date near my area 32607.

[jozkid]

I live near a ton of Sephoras but the play dates are always at the Cambridgeside store. Any way the Play! Dates can be rotated through the various stores? I know it would make it more convenient for me if it were closer (and cheaper too since you have to pay for parking at Cambridgeside)!

[snoflakefaerie]

@jozkid you're in the suburbs right? They eventually started doing dates at the Pru (Boston) and Cambridgeside (cheaper to park in Cambridge for sure), which both seemed to be sparsely attended before the full country roll out. Once things got popular enough, sometimes both locations were full, other times there were 3 attendees. I distinctly remember on one of the nights they were celebrating an anniversary of Play! (I think at the 1 yr of country wide launch) people drove in from Worcester, but also Western Mass and RI for the little gwp. Which is crazy. If we were one of the test markets, and I believe Sephora included people geographically outside the 128 border in this market, they should definitely do events in Burlington/Chestnut Hill/Natick. At least!

I definitely agree more local stores should do the play events. If the stores have most of the products we're receiving in the boxes, it's easy to do demos and sample the things. It's also easy for corporate to send a sample box to work from. The stores I've attended events at just get one of their SAs to run the night. If your local store has beauty classes, your store should be able to run a Play! night. But even if not, it's great practice for the SAs to learn how to present a class to willing and happy participants.

[jozkid]

Exactly @snoflakefaerie! If they could rotate the events through the various stores -  Cambridgeside, Prudential, Burlington, Lynnfield, South Shore, North Shore, Chestnut Hill, Natick, even Rockingham - then people who are closer to those locations would probably be more likely to attend. I suspect that they would be more evenly attended than they are now. While Cambridge and even Boston are less than 20 miles away from me, I find the idea of fighting rush hour traffic to go to one a little daunting. Plus none of the Play! Products are so "new" that a particular Sephora store wouldn't have them. And as you said, if it were an issue, it wouldn't be difficult to provide the store with those items. 

[Supermeow]

Heh, I'll sign up for the Play! Dates at the Pru with a buddy, and if we get there like a minute late, there is nowhere to sit, which sucks. I'm mildly impaired, so standing around isn't really a blast, and if I get a seat and my friend doesn't, then I feel like a jerk. We take to walking around the store, and *then* I feel like a turd for disrespecting the SA giving the presentation (and also because I usually do want to hear about the stuff that I got in my box). I know that the stores can only accommodate so many people at one time before you run into problems with crowd control "in the unlikely event of an emergency" and whatnot, so I get that there's probably not a solution that's going to please everyone. Some of the other stores are just flat-out not really big enough to comfortably fit more than a couple of people. Being able to go in person is awesome, and being able to bring a friend is also great (and it makes me really happy to see my friend get to walk away with a bunch of fun goodies!). Does my name go on a Sephora "Do Not Sell" watch list if I suggest something like additional dates/nights for Play Dates to accommodate the desire for more space/availability? If there are weekends, people who are into weekends can do that (I'm not, screw weekends: going after work is ideal IMO because I work in the city) and everyone wins. Is a thought? Please do not permanently stop sending me the samples I request with my orders for suggesting you basically take on more work. Thank you.

[naturalooks15]

I would actually like to see a playdate in my area first !! I get the email but none of the stores in my area offers it. I would like to see makeover (in class type setting) using the products in the box (where we get to see and learn and apply these things on ourselves), complimenting products to what we got in the box and discount for buying things that day would be great.

Not sure if swapping with other customers can be allowed but that would be a great option too (but these have to be decided ahead of time.. maybe in a locality/ city based  community playgroup here in BIC) so that it's not chaos at the store.

[Lazybeautybeast]

I haven't actually been to one because none of the 3 Sephora and 2 SiJCP stores in my area ever offer it. 😥 I would love to attend one! I'd love to see product trades for Customers to swap things they don't want -- both play and other products. Also giveaways and gifts with purchase or discounts for purchase made at the event. Mini facials or make overs with the products in the box would be fun. And samples!

[Tamara76]

I love these ideas!   @Lazybeautybeast ❤️