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Introducing Beauty Matches

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Community reviews just got even better. Introducing “Beauty Matches”, a new feature that allows you to sort reviews on product pages by people who share your beauty traits. Now you can filter the product page to automatically show you reviews written by people who share your eye color, hair color, hair type, skin tone and skin type. Looking for opinions on a moisturizer from people with dry skin? Want to know what people who share your skin tone, hair and eye color think of that new eyeshadow palette? We’ve got you covered.


To use, just click “Show reviews from my Beauty Matches” on the review section of the product page. That’s it! Just make sure you’re signed into your Sephora account and have filled out your beauty traits on your profile. Also if you’d simply like to browse reviews without filtering, we’ll tell you which reviewers match your beauty traits by displaying a “Beauty Match” badge under their nickname.


Let's Beauty Together!

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