THE KVD VEGAN BEAUTY THREAD
~ Updated Jan 16th 2020 ~
Anne gave me the all ok to start a new thread. I will be updating in the next few days with all the new coming products and info she shared on the chat. Please be patient with me lol Thanks Anne! xo
Brand page: https://www.sephora.com/kat-von-d
Kat has left the brand... unsure if all these things that were planned will be put to market. Will keep the info here for the time being. Slightly new name as well.
Unlock-it Makeup Remover Wipes
New ELL shades
Working on Metal crush lipsticks (finalizing)
Single shadows (keeping Holy Bible in mind)
Chula to be made in liquid lipstick
Thought about creating false lashes
KVD x Kandee J collab
More metal crush shadows?
NEW Mascara Go Big Or Go Home
Pigments? (neon green)
Working on Lock-It "Light" (dewy) foundation
Working on Metal Matte II palette
Metal Crush lipsticks
Studded Kiss components?
*Originally saw these last year in the photo with the rock candy set.
KVD x Kandee J
Re: THE KVD THREAD
Kat is leaving her brand - From her IG:
"This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long awaited album in the Spring, followed by an international tour!
As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity. It's hard to admit this, since I’ve always said “You can do everything and anything.” But I don’t think admitting one's limits is a bad thing.
With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years.
This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that.
The transition for you, my loyal customers, will be seamless. In order to avoid any confusion with such a big change, Kat Von D Beauty will take a moment to rebrand itself, so you will start noticing the change from KatVonD Beauty to KvD Vegan Beauty. I'd like to thank my beloved fans+followers who supported my vision to create a brand that stood for compassion, true artistry, and challenged modern ideals of beauty — most of which I never could relate to. I was able to create a makeup line that made outsiders like me feel like we have a place in this “beauty” world, and gave myself and others the tools to express ourselves in our own unique way, whether it was embraced by the majority or not. And I just couldn’t have done any of this without you!
Lastly, thank you for understanding+respecting my choice, as it was a difficult one to make, but one I am proud of regardless, and am confident that the team will continue the KvD legacy!
Here’s to many, many more years of KvD Vegan Beauty!"