The 80s - my teen years: That’s when I first got into makeup. Specifically, eye makeup and lipstick: my goth punk days made me an eyeliner expert. (And man, eyeliner formulas have come a long way in the last 30 years!) Back then, all my makeup was drugstore—mostly Revlon and Wet ‘N’ Wild—since that’s all I could afford. I wasn’t into foundation or blush at all, and never wore mascaras because they burned my eyes. (Most still do.)
Early 90s - my college years: I stuck with drugstore brands until I bought my first MAC lipsticks at Marshall Fields. Media, X-S, Cyber, and Sin were my norms. They’re the reason I got hooked on MAC in general. All my first non-drugstore makeup—eyeshadow, eyeliner, lip liner, mascara—and brushes were MAC, and I bought ‘em from department stores back then. I still wasn’t into foundation or blush, but I did start shaping and filling my eyebrows around this time. Eyebrow pencils weren’t a big mainstream thing yet, so I always used a black-brown MAC eyeliner and a little MAC Carbon eyeshadow.
Late 90s: I was in a store and saw a few lipsticks by some new little brand called Urban Decay. I added the shades Plague, Bruise, and Frostbite to my collection. When I first found Heroine, it replaced Frostbite as my favorite blue lipstick. Aw, Urban Decay grew up so fast!
Mid 00s: I was working a very busy full time (40-60 hours/week) schedule and kept my makeup routine as light/simple as possible so I could quickly get out the door: eyebrows, lipstick, and maybe a little eyeshadow + simple eyeliner. I’d tried a few foundations but they either broke me out or made my skin feel suffocated—and I had no time for daily foundation anyway. But I did still browse and buy makeup, especially from Nordstrom where I first got into NARS.
Sometime around here is when I first wandered into Ulta. They were still called Ulta3 then, I think. I only visited a few times, then didn’t return to an Ulta until 3 years ago, around the same time I finally went to a Sephora. Ulta is where I first tried any Too Faced products and discovered Lipstick Queen.
2015: Until now, I’d avoided Sephora. I was so used to makeup shopping at larger stores, I didn’t see the point in visiting beauty-focused stores (except standalone MAC stores). One day I finally wandered into a Sephora, spent an hour playing with testers, and decided okay, maybe these makeup stores do have a purpose after all. Sephora was my intro to Make Up For Ever. And I found a few foundations and one skin tint (thanks, Lancôme!) that don’t break me out or feel grossly heavy on my skin.
2016-17: I started buying direct from a few makeup brands online: Sugarpill, Juvia’s Place, ColourPop, NARS, Beauty Bakery, Tarte, Lancôme, and Glossier. I sometimes get better bargains and much better free samples from brands than from other stores. Lancôme in particular has been generous with their skincare samples.
I got back into eyeshadow last year. I don’t wear much (or any) of it every day, but when I do, I like to experiment. Eyeshadow is fun!
Today: I still don’t wear foundation on a regular basis. I wear a tiny bit of concealer more often than a full face of foundation. I’m more interested in evening out my skin tones than covering everything up—except for my dark under eye circles, which I sometimes conceal with the least amount of product possible. NARS and Glossier have turned me into a blush fan, and I finally see the value in a good bronzing powder (helps even out some of my hyperpigmentation). I don’t contour or highlight. I don’t hate either of those things, I’m just not interested in doing them to my face.
All this nostalgia makes me look at my makeup collection. Most of my solid lipsticks are still MAC, including my most favorite shade, Rebel. MAC Amber Lights is still one of my favorite eyeshadows. And I still frequently wear Urban Decay’s Heroine lipstick.
Last month, a friend’s cat killed my trusty old MAC 144 shader. I’d had that brush since the 90s. I went to Nordstrom that night for a replacement—which is apparently the 239. The Nordstrom MAC employee and I laughed about my priorities: I couldn’t wait til the next day to replace my shader brush, this was a tragedy that had to be remedied immediately! Teenage me, and even 20- or 30something me, wouldn’t have cared nearly as much as 40something me does. And I guess that alone says something about my makeup journey.