Re: BEAUTY NEWS 2.0
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@danielledanielle Morbid curiosity made me go find that foundation stick question(s), and I see several of the âwhy no lighter sh
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@danielledanielle Morbid curiosity made me go find that foundation stick question(s), and I see several of the âwhy no lighter shadesâ comments are still there. That figures. đ Wish Sephora (or whoever their question&answer/review vendor is) would turn off auto-delete for downvotes, assuming thatâs a thing. But yeah, those commenters are completely missing the point because they see things only from their âIâve always had everything so I should also have thisâ perspective. And for anyone reading this who wants to fight me on that: SpoilerMany K-beauty brandsâ complexion products have a shade range that dips no deeper than, say, chai latte (if even that deep). Thatâs because they cater to their majority audience. Do I go fussing around about their lack of inclusivity, when I know dang well Iâm not their target audience? No. Thanks to brands like Ami ColĂ© (though sadly not for long), I have options thatâll work for my skin tone. And the âwhy no lighter shades in Ami ColĂ©â crowd has options thatâll work for their skin tones. MANY MANY OPTIONS. Heck, yâall can even use the K-beauty options. You have more options than I (and others around my shade range and deeper) do. Repeat: you have more options than we do. Ami ColĂ© was created to give us more options. If someone starts a small beauty brand this week that focuses on just fair/very light skinâand I mean from albino to no deeper than, oh, unbleached flour tortillaâand they market that brand as filling a gap after doing research and finding some of the big brands skimp on that end of the complexion spectrum⊠would I be okay with that brandâs existence? Yes. Yes I would. Because Iâm not the target audience, the brand founder is earnestly trying to help what they deem an underserved audience, and I have other options. For those of you who are lighter skinned than me but deeper skinned than this imaginary brandâs shade range: would you be okay with that brand existing? Or would you go after them too for not being inclusive, even though YOU have the most other options of any of us? Many K-beauty brandsâ complexion products have a shade range that dips no deeper than, say, chai latte (if even that deep). Thatâs because they cater to their majority audience. Do I go fussing around about their lack of inclusivity, when I know dang well Iâm not their target audience? No. Thanks to brands like Ami ColĂ© (though sadly not for long), I have options thatâll work for my skin tone. And the âwhy no lighter shades in Ami ColĂ©â crowd has options thatâll work for their skin tones. MANY MANY OPTIONS. Heck, yâall can even use the K-beauty options. You have more options than I (and others around my shade range and deeper) do. Repeat: you have more options than we do. Ami ColĂ© was created to give us more options. If someone starts a small beauty brand this week that focuses on just fair/very light skinâand I mean from albino to no deeper than, oh, unbleached flour tortillaâand they market that brand as filling a gap after doing research and finding some of the big brands skimp on that end of the complexion spectrum⊠would I be okay with that brandâs existence? Yes. Yes I would. Because Iâm not the target audience, the brand founder is earnestly trying to help what they deem an underserved audience, and I have other options. For those of you who are lighter skinned than me but deeper skinned than this imaginary brandâs shade range: would you be okay with that brand existing? Or would you go after them too for not being inclusive, even though YOU have the most other options of any of us? As one of my aunts used to say about this kind of stuff, while rolling her eyes: âwe just canât have anything.â