Hey Beauties!

[ShiraBT]

Hey BIC,

This is a multi-part update to fill you in on Sephora’s BIC September plans.

As you know, we spent the summer transforming BeautyTalk, The Beauty Board, and Ratings & Reviews into one cohesive platform, the Sephora Beauty Insider Community. Your participation and feedback has been enormously helpful in improving what we launched. With the addition of Live Community Chat, we’re proud of what we’ve built and how you are using it. (And truth be told, we’re addicted to Chat. And we love the doughnut. And the cat.)

On Friday, September 1, we are sending an email to all Sephora Beauty Insiders inviting them to join the new and improved Sephora BIC. You may receive the email. You might also see Sephora BIC advertisements running in your social feed and on certain beauty-related sites.

This marketing effort comes with an offer for newcomers to get 50 BI points for completing their profile. Profile completion is important because it helps us match Beauty Insiders with people who share their beauty traits via Beauty Matches on reviews and in the Gallery. A complete profile also helps you get a better understanding of who you’re sharing beauty advice with.  

We know many of you have already updated your profiles, and we also want to reward you with the 50 points being offered in this marketing launch. Here’s how to get the points starting September 1 (through 9/30, one time only):

1. Visit your Sephora profile and click the “Edit” button in the top right hand corner.
2. Under “Photos & Bio, upload a profile photo (or re-upload one, it can be the same photo).
3. You do not have to upload a cover photo if you don’t want to.
4. Click “Save”. Under “Skin”, select your skin tone, skin type, and skin concerns. If you already have these options filled in, select a *different* option than the one you have filled in, then reselect your correct option.
5. Click “Save.”
6. Repeat Step 3 for “Hair” and “Eyes”.
7. You do not have to fill out your Color IQ to receive the points.

You’re done! Your account should reflect the 50 new BI points within 24 hours.

In addition, beginning September 1, we’re kicking off a month full of “launch” activities including founder chats, challenges, and sweepstakes.

Here’s a taste of what’s planned:

• Fall Look #Sweepstakes on the gallery. Enter for a chance to win a $1,000 Sephora Gift Card
• Fall Lip Challenge
• Live Chats with some of your favorite brands including Too Faced, Milk Makeup, Dr. Dennis Gross and many more!

You can see the full Community Events calendar here.

We are so excited to begin the next chapter in the life of the Sephora BIC. We can’t wait to hang out here with you and some new friends as the community grows!

With my ongoing gratitude to you all for making the Sephora Beauty Insider Community a celebration of no-excuses self appreciation, friendship, and love,

ShiraBT

Sephora Community Director

P.S. Here are some pictures of me with the numerous and talented Sephora staff who worked on the launch of Sephora BIC. The small group is me, KatieBT, VivianBT, and CandaceBT. I’m the pipsqueak in the Warriors sweatshirt. The smallish group at desks is the community team plus our technology team who created the cohesive platform, and the larger group in the conference room shows the even bigger team who designed the new experience (the doughnut! the cat!) and wrote all the great copy and are helping with the marketing launch.

[bem564]

I love seeing the pictures of the Sephora team, @ShiraBT! 

[katkapivarci]

Thank you for the update and we will be nice to new people we promise😂

[sister13]

A valiant promise! @katkapivarci

[darkiceis]

Thank you for the update.

[melissapurple22]

Thanks for the heads up 😍👍 sure to do the updates. Loving being able to be a more active part of the BT community like many of the other women and men I admire on this site!

[NotCrocker]

Definitely thank you for the update @ShiraBT! I am super apprehensive about the potential influx of new folks, but I get the Sephora-side of wanting that. Onward and upward, I guess!

I am happy to have a community calendar/events list to check in on, and I look forward in participating where I can!

[veronika23]

Ugh me too @NotCrocker!  I think it scares me because I find the feed is out of control... there's like no order and everything gets lots in the same types of posts... sometimes (often times) CS related.  I wish people would navigate more and get a feel for the forum and see if there's already a thread for the subject you know. There's so much good info that already exist and places to ask for advice... everything just gets lost now and it's hard to keep up.

[NotCrocker]

@veronika23 Exactly this! I get fatigued in here a lot more than I did before. It's going to get... interesting... before it gets better, I suppose.

[veronika23]

@NotCrocker  OMG yeah. And yes it will surely get more interesting around here...

[veronika23]

Thanks for the update!

[CheerMomma]

Yay! Loving the Canadian Flag banner too! 

[ShiraBT]

@CheerMomma as you know we sit near the Canadian digital team and they are just so nice. 

[ZombieMetroAnt]

@ShiraBT @VivianBT (not sure who else to tag on this)

Is there an update on when we can move the other threads back to the home page (i.e The Party Thread, the SiJCP thread, etc...)

Thanks!