Wander Beauty Launch

[WanderBeauty]

Lindsay Ellingson: Hi Sephora beauties!  I'm so excited to chat with all of you and share a little about Wander Beauty, a new internationally inspired beauty experience I Co-founded that launches on  Sephora.com (US & Canada) tomorrow!  I’ve been modeling for over a decade and been so fortunate to work with everyone from Valentino to Victoria’s Secret and the most talented beauty experts all over the world.  It was the best beauty school one could have. I've sat in the makeup chair for countless hours, and absorbed all of the best application tricks and beauty trends.  I've tried and tested everything and know what works. With so much traveling, I need products that can take me from day to night with ease.  You would be surprised how fast I get myself out the door with just a few of our easy to use multi-taskers.  Wander Beauty is made for women who are constantly on the go.

Divya Gugnani: I’ve been obsessed with makeup since I was a little girl and loved to use my mom’s lipsticks as crayons. She, of course, did not like that as much as I did. I’ll admit I buy more than I use but I just love to experiment. Nothing excites me more than spanning the globe on a new adventure whether it is scuba diving in Honduras or gorilla trekking in east Africa. I’ve been bitten by the travel bug and I love to explore the beauty secrets of other cultures, passed down from generations, or discover unique international ingredients and their potent powers.  My background is in finance and business but I’m truly living my dream as a Co-founder of Wander Beauty.

When Lindsay and I first met years ago, we shared a common need...to simplify our beauty routines. As a working mother of two young kids (21 months and almost 4) I’ve got five minutes to get myself together and out the door. Less is more and I wanted a few key things that could go double duty and delivery a multitude of looks as well as travel with me during my busy day.

LE:

We’re on a mission to downsize your makeup bag yet we understand the need for luxurious, skincare-infused formulas that deliver real results.  My favorite part of being Creative Director is developing innovative products that work with your skin and skincare, not against it. Our formulas are cruelty free and free of parabens, mineral oil, phthalates and synthetic fragrance.

DG/LE: So, what’s is Wander Beauty?

Multitasking Makeup Essentials

Internationally Inspired Innovation

Color to Be Carried

Wander Beauty is for real women, who want fuss-free, fool-proof, multi-functional makeup that makes them feel confident everyday, wherever life takes them.

LE:

We launched with one hero product, our On-the-Glow Blush and Illuminator. I like to call it summer in a stick. It’s the ultimate beauty enhancer with countless ways to wear it! I use the dual ended cream blush and highlighter to strobe and add a natural flush to my cheeks every morning. This and a little mascara and I'm ready for my day.

DG: My personal favorite is our Wanderout Dual Lipstick with a bright on one side (with the arrow on top) and a neutral on the other. Wanderberry and Barely There is my combo of choice. I’ll admit, sometimes I mix them both and create my own shade! The formula is infused with ingredients from eight different countries like Marula Oil (South Africa), Castor Seed Oil (Japan), Coco Seed Butter (Netherlands), Mango Seed Butter (India) and more. From my work tote to my dinner clutch it’s with me wherever I go.

DG/LE: So, we are starting this thread to share our story and how we created this beauty experience but most importantly to connect with all of you and open the dialogue for your feedback and questions. So, tell us: if you could create one beauty multi-tasker what would it be?

[pixiedust2]

Yes NC! This is my favorite of the bunch as well. 

[WanderBeauty]

Girls Night Out/Date Night

Nikki Beach/BB

Jet Set/Vacay

Wanderberry/Barely There

[JenniferOhJenny]

Ooh I love the Wanderberry/Barely There!

[melanito]

Oh I am excited to hear about your line and look forward to seeing some swatches.  I gravitate towards multi-use and smartly packaged products (like dual ended lipsticks, etc).  I am happy to hear your products contain natural ingredients too ...as for me now that's a deal breaker.

My fave multi-tasker is a blush/lip product that can be used for both (and actually can..like it doesn't look weird or taste awful on the lips). I'd also love to see a duo concealer and highlighter product. I'd love to see shades that work for all skin types. I'm very fair and often the one shade only products don't work for me. So having more than one shade would be ideal so you have choices for all skin tone ranges. I am a fan of crayon or twist up products as opposed to those that you sharpen with a sharpener as you waste a lot of product.

Looking forward to checking out your products at Sephora once they launch and many blessings being inspired on going/after living your dream!

[WanderBeauty]

We have just the thing in the works for you....stay tuned!! 

[ShannonAlexis]

Excited to see another new brand! I'm really interested in the blush/highlighter cheek duo. I could use all the summer I can get right now. Is there just one universal shade or a couple different ones?

[maynycmommy]

Hi ShannonAlexis, OTG is a cult favorite and our two shades sell neck and neck so it's really a personal preference- if you like pink cheeks and lips go for the Soft Pink (it looks bright/happy in the package but softens out as you blend it).  The coral rose is my personal favorite as I have medium/deeper skin and I find it more flattering for me. It's more of a peachy pink if that helps. Enjoy, DG

[KateLovesYSL]

I'm excited to see swatches on various skintones but also on lip/cheeks. 

If i if I could create one beauty multi tasked would be concealer with setting powder or Color corrector.

Thanks for introducing your brand to us! 

[WanderBeauty]

Great idea...just sent it to the product development team!

[KateLovesYSL]

If you do develop it, I would love to test it out for you!

[maynycmommy]

Absolutely 🙂

[eadelaide1]

It does sound interesting! Actual product pics(not digital designs) and swatches would be really helpful, as well as some videos with the products in action. I'm all for cutting down on the rediculous amount of products I carry, but something has to be GREAT in EACH area it's meant for, not just OK for multiple purposes for me to want to purchase. Would love to see what your line has to offer!

[Amysangel]

Excited to see what your brand carries, and explore something new. Would love to see swatches as well!

[notcreative]

Do you have any swatches?

[WanderBeauty]

Posted a few and posting more tonight.

[Blackwhiskey]

[WanderBeauty]

Ha!!!

[malday]

I'm supposed to be getting one of the lipsticks gratis so I will swatch and do a mini review when it arrives 🙂

[Anonymous]

Me too, will be happy to do the same.

[notcreative]

I hope you're getting Wanderberry. I would love a review on that or shade 4 of the shadow.

[veronika23]

Cool! How do you know you will get one?