Wander Beauty Launch

[WanderBeauty]

Lindsay Ellingson: Hi Sephora beauties!  I'm so excited to chat with all of you and share a little about Wander Beauty, a new internationally inspired beauty experience I Co-founded that launches on  Sephora.com (US & Canada) tomorrow!  I’ve been modeling for over a decade and been so fortunate to work with everyone from Valentino to Victoria’s Secret and the most talented beauty experts all over the world.  It was the best beauty school one could have. I've sat in the makeup chair for countless hours, and absorbed all of the best application tricks and beauty trends.  I've tried and tested everything and know what works. With so much traveling, I need products that can take me from day to night with ease.  You would be surprised how fast I get myself out the door with just a few of our easy to use multi-taskers.  Wander Beauty is made for women who are constantly on the go.

Divya Gugnani: I’ve been obsessed with makeup since I was a little girl and loved to use my mom’s lipsticks as crayons. She, of course, did not like that as much as I did. I’ll admit I buy more than I use but I just love to experiment. Nothing excites me more than spanning the globe on a new adventure whether it is scuba diving in Honduras or gorilla trekking in east Africa. I’ve been bitten by the travel bug and I love to explore the beauty secrets of other cultures, passed down from generations, or discover unique international ingredients and their potent powers.  My background is in finance and business but I’m truly living my dream as a Co-founder of Wander Beauty.

When Lindsay and I first met years ago, we shared a common need...to simplify our beauty routines. As a working mother of two young kids (21 months and almost 4) I’ve got five minutes to get myself together and out the door. Less is more and I wanted a few key things that could go double duty and delivery a multitude of looks as well as travel with me during my busy day.

LE:

We’re on a mission to downsize your makeup bag yet we understand the need for luxurious, skincare-infused formulas that deliver real results.  My favorite part of being Creative Director is developing innovative products that work with your skin and skincare, not against it. Our formulas are cruelty free and free of parabens, mineral oil, phthalates and synthetic fragrance.

DG/LE: So, what’s is Wander Beauty?

Multitasking Makeup Essentials

Internationally Inspired Innovation

Color to Be Carried

Wander Beauty is for real women, who want fuss-free, fool-proof, multi-functional makeup that makes them feel confident everyday, wherever life takes them.

LE:

We launched with one hero product, our On-the-Glow Blush and Illuminator. I like to call it summer in a stick. It’s the ultimate beauty enhancer with countless ways to wear it! I use the dual ended cream blush and highlighter to strobe and add a natural flush to my cheeks every morning. This and a little mascara and I'm ready for my day.

DG: My personal favorite is our Wanderout Dual Lipstick with a bright on one side (with the arrow on top) and a neutral on the other. Wanderberry and Barely There is my combo of choice. I’ll admit, sometimes I mix them both and create my own shade! The formula is infused with ingredients from eight different countries like Marula Oil (South Africa), Castor Seed Oil (Japan), Coco Seed Butter (Netherlands), Mango Seed Butter (India) and more. From my work tote to my dinner clutch it’s with me wherever I go.

DG/LE: So, we are starting this thread to share our story and how we created this beauty experience but most importantly to connect with all of you and open the dialogue for your feedback and questions. So, tell us: if you could create one beauty multi-tasker what would it be?

[WanderBeauty]

Here are swatches for our Slide Liner Gel Eyeliners

Smokey Black

Bronzed Brown

Indigo Blue

[maynycmommy]

The black is Smokey Black and is ideal for smoking out. The Bronzed Brown is a team favorite as it looks good on every color eye possible and really makes them pop. It's got a tiny bit of luminescence. The Indigo is a denim blue and is totally on trend now!  DG

[notcreative]

That bronzed Brown is lovely.

[TKLJ]

Agree!

[WanderBeauty]

Here are swatches of our Exquisite Eye Liquid Shadows - 

Mocha

Bronze

Champagne

Dove Grey

[Blackwhiskey]

Dove. Grey.

[niki172]

Yup I need dove grey!

[WanderBeauty]

More swatches of our liquid eyeshadows

Champagne, Bronze, Dove Grey, Mocha

[michelle164]

These are so beautiful !!!! looking forward to exploring another cruelty free line at Sephora 🙂

[TKLJ]

Yes, please.

[SydBristow]

How could I choose just one? 🙂

Do you have recommendations on best use of the liquid eyeshadows? Over primer? Blended with other liquid shadows? Base for powders? Solitary shade? Just curious as to the different applications possible. 🙂

[Wanderess19]

I never use a primer with our liquid shadows, even on the most humid days they didn't crease or fade! Just apply with the doe foot and blend with your fingers or a brush, its so easy! You can wear our shadows alone or layer. I like to use champagne as a base and then add bronze to my crease like the picture below. Let us know if you have any other questions! xo Lindsay 

[SydBristow]

Thanks for the guidance, it helps! 🙂

[Samtian]

Ooh those are gorgeous! I've never used a liquid eye shadow before. 

[Wanderess19]

Our liquid shadows are so easy to apply and don't crease or fade throughout the day. The formula is buildable so you can go from a subtle wash of color on your lids to a sultry smokey eye! xo Lindsay 

[kso1225]

These are really speaking to me, especially the last 2.

[makeuplover6245]

That last one is beautiful! I could definitely see myself wearing all of these 🙂

[veronika23]

I really like the last 2! Thanks for the swatches 🙂

[notcreative]

4 is the prettiest. I love 2 as well.

[WanderBeauty]

 

Girls Night Out/Date Night

Nikki Beach/BB

Jet Set/Vacay

Wanderberry/Barely There

[notcreative]

Hello Wanderberry!