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View activity, savings and benefits
Redeem items, samples and more
View and track online orders
Reorder it from in-store and online purchases
View saved products
Recommendations from your store visits
Manage your services, classes and events
Complete your beauty traits for personalized recommendations
Payments, contact info, addresses and password
Ask questions, join challenges, and get recommendations from people like you
Discover topics tailored to your beauty interests
Add your photos and get inspired by fellow beauty lovers
From makeovers to personalized skincare consultations
Get inspired, play with products & learn new skills
Exciting launches, parties & more
Explore what's hot in your store
We’re kicking off March right by bringing back the BIC’s favorite beauty bracket challenge – Makeup Madness! 😉 For the fourth year in a row, we’re putting makeup-related categories to the test by asking Community members to pick their favorite between two every week. At the end of the bracket, we’ll know which makeup category will earn this year’s Community Champion crown. 👑
In past years, Mascara, Lipstick, and Eyeshadow have earned the honorable title of Makeup Madness winner. This year, we’re bringing eight fresh categories into the frenzy – we’ll reveal them slowly and keep a visual of the current bracket updated below!
To vote in Makeup Madness, hit the reply button below and tell us which category you’re voting for AND tag a product within that category that you love! For example, the sparkle and shine queen @AlexBT might respond with, “Lip oil! One of my favorites is DIOR Lip Glow Oil 20 Mahogany."
On your marks … get set … go! ✨ New voting rounds begin on Fridays, and end the following Thursday at 2pm Pacific Time:
Hit “Reply” below to vote for your personal pick in this week’s makeup category match up and tag your favorite by using the “#” symbol! Don’t forget to check back in for each week’s results and to participate in the next round of voting. 😊
UPDATE 4/19/24: Thanks to everyone who voted in this year's Makeup Madness Challenge! Our 2024 champion is none other than Cream Blush, and lots of you tagged your favorites in the replies. 🧡 In honor of our winning category, here are the five top-tagged cream blushes of Makeup Madness 2024.
And just for fun, here's a look at some of the top-tagged product from all the Makeup Madness categories this year!
For me definitely eye lash curler. I rarely use eyeshadow primer.
I don’t commonly use eyeshadow, but when I do, I use Charlotte Tilbury Super Nudes Easy Eyeshadow Palette. It’s pretty good but I could never give up my TWEEZERMAN ProCurl Eyelash Curler !
I’m picking eyeshadow primer although I rarely use it, because I don’t think I’ve ever used an eyelash curler. NARS Pro-Prime™ Smudge Proof Eyeshadow Base
@curlychiquita I can count on one hand the number of times I've used a lash curler... I'm shocked at the results on this week!
I really don’t use eyeshadow, but my eyelashes are one of my favorite things! Definitely the eyelash curler!
This is a toughie.. both of these are really handy tools for me. 🤔🤔🤔
I have a Lise Watier Curler that's been around *a long* time, I'm thinking over a decade and she's in great shape. 🤩
But then there's NARS Pro-Prime™ Smudge Proof Eyeshadow Base Original . It's so good for making my eyeshadows last and really pop.
Because in a pinch I can use concealer as base I'm giving this round to Eyelash Curler. 😍
Eyelash curler
Eyelash Curler
I need to go primer for this round. I have hooded eyes so mascara rubs off on my lids if I don’t have a primer. A curler without primer would make it worse!
Eyelash curler. I use and love Shiseido Eyelash Curler
eyelash curler 100%
eyelash curler definitely!!
Eyelash curler for sure!
This one is easy @TeamBIC ! It is eyelash curler for me! SEPHORA COLLECTION Eyelash Curler is a good one!
Team eyelash curler all the way! I don’t ever hardly wear eyeshadow🤍 I have the shortest lashes so if I don’t curl then mascara doesn’t help😅😂🤍
For sure eyelash curler!!!
Eyelash curler!! Shiseido Eyelash Curler
Eyeshadow primer alllll the way. I don't currently have a fav--I'd like to find one--but I find eyelash curlers in general quite alarming. They low-key scare me, lol.
@CookieGirl1, me, too!
Team eyelash curler @TeamBIC ! I use cream shadows for primers so technically not a primer but they work well for me in their place. Shiseido Eyelash Curler and Shu Uemura are my go-tos!