Racial Profiling

[Marh20]

Today I experienced racial profiling in Sephora at the Hillcrest mall. I’m a woman of brown colour. I’ve been a Rouge for many years but mostly shopped online. Few years ago I went into the same store and experienced profiling but not as bad as today. I located the brand towards the back of the store. Promptly, the security guard I had noticed near the door, came and stood few feet away from me. Within minutes, I was approached by a store associate, asking if I needed help. When the associate came, the security walked away. A few minutes later when I turned with the associate to get an item, I noticed the security a little distance away but still looking at me. I did nothing which could’ve reasonably been considered suspicious and I had a small crossbody bag. There were groups of white and Chinese people browsing and there I was , the only brown person, standing alone with my little bag but because I’m brown I’m most likely to steal? I paid for my items and left. The experience was embarrassing and dehumanizing. I was 100% racially profiled because of my skin tone, by a company which claims to value diversity and inclusion. Possibly my last time ever shopping at Sephora. 

[DaneeBT]

@Marh20 Thank you for sharing your experience with us. I'm so sorry to hear about your experience at our Hillcrest Mall location. This is not reflective of the inclusive environment we strive to create. It looks like your private messages are turned off. You can adjust your preferences in your Community settings (on the browser only, not the app). Please send me a private message with your best contact information so I can further assist.