Huda Beauty

[hilalove]

In 2019, Sephora shut down all of its U.S. locations in order to implement a DEl program in response to singer SZA claiming she was racially profiled in a Sephora store. Sephora has ended partnerships and discontinued the sale of brands that do not align with your values. But for some reason, you have been completely silent regarding the vile and repeated antisemitism of Huda Kattan, owner of Huda Beauty, a brand you not only carry but collaborate with.

Recently, Huda broadcasted to her millions of followers that “Israel” was behind WW1, WW2, 9/11 and the October 7 massacre. Blaming “Israel” (which did not exist during either World War,) and the Jewish people for these events, including our own genocide, is antisemitic. Does spreading antisemitic conspiracy theories align with your company’s values?

By continuing to work with Huda, you not only go against your own DEl policies, you send a message to the world that spreading dangerous libel and conspiracy theories about Jews is acceptable and even rewarded. The idea that Jews were responsible for WW1 is what the Nazis promoted. This rhetoric currently and historically leads to violence.

Stand by your policies of creating inclusive environments for ALL communities by:

- Condemning any and all hate speech
- Suspending the sale and promotion of all Huda Beauty products
- Reviewing your partnership agreement criteria to discourage this behavior in the future

[thatsmesmee]

It’s truly unbelievable that we all know if it was ANY other minority you’d move swiftly. 

[carlawithc]

👏👏👏👏 she needs to be dropped!