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Welcome to Sephora’s Beauty Insider Community!

At Sephora, diversity is expected, self-expression is honored and all are welcome. Here, beauty lovers from all walks of life can get advice, share recommendations, inspire others, chat about beauty (or anything else), post photos and reviews, and exchange ideas, tips, information, and techniques with fellow Beauty Insider members.


To participate in the Beauty Insider Community, all you need to do is be a registered user and Beauty Insider member. It’s totally free and easy, we promise.


When interacting in the Beauty Insider Community, please follow the User Guidelines below, the Sephora Terms of Use, and the Sephora Privacy Policy. (Basically, they just say to play nice.) A heads up: We can modify them at any time without notice, so be sure you keep up-to-date.


What is the Beauty Insider Community and how does it work?

The Beauty Insider Community is an online community -- a safe space for all beauty lovers alike, regardless of background. It is a place for discussion, asking questions, posting photos and reviews, sharing experiences, and connecting with other Beauty Insider Community members.


While anyone can search and read the Beauty Insider Community for information, only registered Beauty Insider members can join Groups, follow other Community members, leave hearts on posts, and post new questions, photos, answers, or comments. Members can track discussions and even receive notifications whenever new posts are made or they have been tagged by other Community members.


Please keep in mind the following common-sense rules when participating in Beauty Insider Community:


Be respectful. Sephora’s Beauty Insider Community is a safe space for any and all beauty lovers. The Community welcomes participants with a wide range of beliefs and ideas about the subjects they’re discussing and the world, more broadly. We encourage an open dialogue; you do not need to understand or agree with others, but we do require that participants remain courteous and respectful at all times. Please avoid any language that may be considered rude, abusive, or intimidating. This includes having a tone that is consistently critical, derogatory, or otherwise negative toward others. If we see any of the above, we will exercise our right to edit or remove any post that violates these guidelines. We will also limit or suspend the access of any participant who violates these guidelines. Discriminatory treatment of any user on the basis of age, level/type of education, race, ethnicity, national origin, social class, religious affiliation, sex, sexual orientation, gender, gender identity, physical appearance, serious disease, disability, or any other form of discrimination may result in a permanent ban from the Community.


Have good etiquette. When posting in the community, please remember that the people who read your posts sometimes can’t tell what you meant to say or how you intended to say it. Avoid “screaming” your thoughts in ALL CAPITAL letters. And remember that people who do not know you or fully understand your intentions will read your comments. If you think your comments could be misinterpreted, they probably will be. If you think someone has misunderstood you, or has challenged your position, address it calmly in a non-threatening manner. The moderators (with a “Mod” badge) will be able to help, but it’s always best for the participants to work it out. Keep the peace!


Take a breath. While we do not set formal limits on how much you can post or heart, excessive posting—whether in terms of number of posts or their length—or excessive hearting can majorly interfere with Community Home. There's room here for many points of view, so don't feel like you need to have the last word. Please only post in one group when creating a new post. If you publish the same post in multiple groups your duplicate posts will be removed.


We love when you show your support for other members’ posts in Community Home, but please refrain from abusing the heart (kudos) system. This includes asking others for hearts, giving an excessive number of hearts to other Community members in a rapid or short amount of time, and using multiple accounts to give yourself or others multiple hearts. Excessive posting or abuse of hearts may result in deletion of your posts, removal of your kudos, and a permanent ban from Community.


No "trolling." Sephora does not permit trolling, which may include hijacking or taking a thread drastically off-topic, hate speech, rudeness, shaming, personal attacks, bullying, threats or inflammatory posts, impersonating others or creating multiple accounts in order to do any of the actions listed here. If you are trolling, we will take your posts down and your account will be permanently banned. If banned for trolling, you will not be permitted to participate again. Sephora reserves the right to contact law enforcement if we suspect your behavior to be unlawful or dangerous toward others.


Best and worst practices



Using a descriptive title for your posts.

Using vague subject titles like “HELP!” 

Reading other responses and searching for similar topics before posting.

Repeating information already provided and posting questions that others have previously asked.

Asking for clarification when necessary.

Making assumptions.

Contributing to the discussion.

Excessively quoting previous messages. 

Focusing on your areas of beauty expertise.

Offering advice on unfamiliar topics.

Being as concise as possible.

Overwhelming readers with information.

Trying to use correct spelling and grammar.

Worrying if your spelling isn’t perfect.

Staying on topic.

Getting off topic.

Remaining positive.

Disparaging people.

Trying to understand opposing viewpoints.

Arguing with other posters.

Being friendly!

Using foul language or off-color humor.


See something inappropriate? The participants themselves do the best monitoring of a community. If you see any offensive, abusive, or otherwise inappropriate content (including posts, pictures and videos), please click on the ellipses to the bottom right of the post and select “Report Inappropriate Content.” will not discuss one user’s actions or account with any other user. That means we won’t tell the reported user who filed the report, but it also means we cannot tell the person making the report what action we’ve taken. In addition, any user who reasonably believes they are at risk of imminent physical harm by an aggressor should contact their local law enforcement agency.


What is my role in the Beauty Insider Community (BIC)? 

Everyone is essential in an online community. Without you, there wouldn’t be a BIC. By visiting often (and participating) you not only add to the user-created knowledge base, but you also encourage others to do the same. If you come with your toughest beauty issues, you’ll probably be able to find someone else that has the same problem or can point you in the right direction of a solution. Then if you’re able to find a solution that works for you, you can add your own insight and experience. Chances are that you may have an answer that someone else has been seeking. You could come in looking for answers and leave with some new friends! Everyone wins.


Remember that online communities should be fun, friendly, informative, and appropriate for everyone. Please leave all judgements at the virtual door.


No solicitation. Please do not use these forums to submit or publish any marketing communication, to survey or study the Community, or to advertise or solicit for any business or enterprise. Direct links to other commercial websites are inappropriate for our Beauty Insider Community. Those postings will be removed and can result in the suspension of your access to these services. Please do not reach out to members directly for any type of solicitation or gratis. If you are interested in sending product to Community members, please reach out to a Community Admin who will have an “Admin” badge.


Private Messages. As a registered user of the BIC, you have access to our Private Messenger tool, which allows you to communicate with other users outside of the public message boards. Following other users will make it easier to communicate with them. Please note: Private Messages are subject to the same Guidelines and Terms of Use as the public message boards.


If your access is suspended. Violation of these User Guidelines or Terms of Use may result in the suspension or termination of your access to these services. If your account is suspended, you will not be able to sign in, but will instead receive a message indicating your account status.


Privacy.  The BIC is a public forum widely accessible on the internet. Whenever participating in any online community, always remember that what you post is viewable by the general public. Please do not post any confidential, or potentially embarrassing information about yourself or anyone else. Posting someone else's confidential information will result in the termination of your access to these services. Information that you should never post includes the following:

  • Your full name
  • Your telephone number
  • Your mailing address
  • Your email address
  • Your credit card number(s)
  • Your social security number
  • Your Beauty Insider number
  • Order numbers
  • Other receipt information


Copyright and Intellectual Property Rights

By participating in the BIC, you give the perpetual, worldwide, irrevocable, royalty-free right and license to use this content in this service or in the marketing of this service. Participants do not have the right to copy or redistribute the content of this service outside of the message boards. More details are available in the Terms of Use.

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