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Sephora Nostalgia, Memorabilia, History & Packaging Thread

Around Christmas, I remember discussing the past holiday special design packaging that Sephora used to make each year. I remember when they did free gift wrapping for several years, and had holiday designs for boxes, bags and cute little plastic envelopes/tubes. I still have a bunch from past years since they were so festive, and of high quality so we just fold them up and reuse them year after year!


I know someone mentioned it, and I kept thinking we should have a thread to catalog and document some of the Sephora items I come across from time to time. Then, finding a brochure from maybe around 2002 (pictured below) has spurred me into action today. I remember feeling so amazed and instantly in love with Sephora because of all the testers. I still have PTSD as a kid/teen of wanting to play with the department store testers and 

 

I am a bit of a pack rat, and I come across things that either I still can’t part with, or things that I actually want to declutter but will feel better if I can archive a photo somewhere, haha! I’m thinking of the following kinds of items, but feel free to post additional items or memories connected with Sephora that you want to share with us at BIC! 

 

  • Sephora packages or shopping bags from any point in time
  • Beauty Insider, VIB, VIB ROUGE/ROUGE Sephora-branded gifts (remember when you got a gift for differs tiers? (I’m sure I still have some of those old welcome card brochures around when I can find them).
  • Sephora Ads or mailers or brochures that you like or come across when decluttering 
  • Other Sephora merchandise or swag
  • Sephora memories or stories
  • Sephora or ‘brands at Sephora’ history or memories
  • Beauty Insider Community/Beauty Talk swag or memorabilia
  • Whatever else you think is relevant!

 

Hopefully I’m not the only one who has these random things lying around, but if so, feel free to laugh at me and my treasures!

 

Anyway, below is the brochure I found today! Isn’t it great? It mentions 74 stores, and it was folded up along with a product promo brochure and an online order form from 2002 when I lived in Vail. I totally forgot they ever sold Chanel! I also see Sue Devitt, Bourgois, Tony & Tina, Bliss, and DDF that used to be sold at Sephora (US anyway) but are no longer (unless I’m mistaken).

 

I remember feeling so amazed and instantly in love with Sephora because of all the testers available. I still have PTSD as a kid/teen of wanting to play with the department store testers and the sales ladies being so mean (we thought anyway!) I also remember such profound hope and disappointment at purchasing drugstore makeup with no testers available! It’s neat that it’s listed here in the Play, touch, smell, try. I also think it’s pretty funny they did an acronym (I think, is that what it is?)

 

NOTE: Sorry that BIC ruins the resolution on photos, but if you click on them, you can see more detail and text. I’ll try to repost pics from another device at a larger size some time, but right now BIC is preventing me from posting from the iPad! 

 

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Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

@Mellmars1185   it was discontinued a few years ago 

Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

@Mellmars1185 They cancelled it a couple of years ago.

Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

Here are a Turkish Towel and Eye Gel Coolers I got a few years back in the Rewards Bazaar. I also received this brush in 2018.

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Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

Nice! I missed the eye gels, but I have the towel and rouge brush! @Mellmars1185 

Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

@sister13 I think the eye gels were from the reqards bazaar

Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

@Mellmars1185 @sister13 Yes the eye gels were on the Rewards Bazaar. 

Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

I want the eye mask gels 

Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

@CorgiMommy Aren't they cute? I keep them in my fridge.

Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

@Mellmars1185 I picked up two of those turkish towels when they were available.  Love them!  They should do those again!!

Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

@missjeanie I would definitely get it again or a set of tea towels.

Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

Ahhh @Mellmars1185, that towel was such a great option in the Rewards Bazaar! 😍

Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

I love this thread.

 

Here is what I could find without going crazy.  Two mini brushes that were Rouge gifts and a mini NARS Talc-Free Powder Blush in Orgasm also a Rouge gift given after you leveled up to Rouge.  I miss those little gifts.  (There were lots of complaints about these gift on BIC threads but it was nice to be recognized when you hit the Rouge level.)

 

Plus a much loved free gift bag.  I have more of these in different colors.

 

As I come across more I will post them.

 

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Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

Loved the brush gifts! I think I still have the pouches too, but who knows where anything is these days, lol?

Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

@CorgiMommy Totally agree... I loved the mini brushes.  How do people always complain about free things??  lol

Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

I miss those brushes @CorgiMommy😍 They were such a special treat for re-Rouging. 💗 They also helped to, ummmm, encourage, looking into brushes more and that's led to some pretty finds as well.

Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

I agree @itsfi , I purchased more brushes from the Sephora Collection after receiving the first one.

Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

This was a fun trip down memory lane @sister13. 😍 Here’s a tote that was part of a giveaway for the opening of a Sephora Studio a few years back. 

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I had mentioned / inquired in a previous post about an exhibit of sorts at Sephora HQ. There was a Museum of Ice Cream in San Francisco; it would be fun to have a Museum of Sephora Swag @TeamBIC. 😉 

Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

Gee I never been to ice cream museums @itsfi . Can you believe it even I worked in downtown SF for more than 10 yrs lol 😂. Need to make a trip soon now that I hardly go to SF anymore 

Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

@blackkitty2014, it was pretty fun, especially the tiny ice cream & gift shoppe at the end of the museum. 😋 The lockdown did it in and that space has been empty for a few years now. 😔 It’s disheartening to see so many stores closed up. 

Did you enjoy working downtown?

Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

@itsfi yes it so sad to hear so many store closed. Yes I did enjoy my time working downtown (not the commute). But back in the day, the companies I worked for was highly profitable startups so we got lots of little perks liked going out to all 5 star restaurants to celebrate whenever we closed a deal etc and food catering etc etc. when those companies grew to mid size all the perks stopped 🤣😂

Re: Sephora Nostalgia, Memorabilia, History & Packaging Thread

The commute is rough, that’s for sure @blackkitty2014. Especially in this rain fest we had.

 

Ahhhh, the start up life. Lots of hard work to build up a brand and business; that’s awesome to hear you worked for some that did very well. 😃 Good for you, and them! 

 

Ohhhhh, the restaurants. I miss and don’t miss 😆 the dining out. The networking / business development can be exhausting. But there was definitely some excellent food and wine along the way. 

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