MEMORY MIST NO MORE?

[scarletb]

Who has opinions on Ouai renaming the Memory Mist to "Heat Protectant".  They say it is the exact same formula but a new name to better reflect the product.  They took out all mention of it holding a curl.  I'm confused because I thought that is why people loved it in the first place!

OUAI - Heat Protection Spray

[GG84]

@scarletb 

Products with memory retention often confuse consumers and it probably reflected in their sales. Calling it a Heat Protectant while maintaining the same technology isn’t a bad thing. Did you try it to see if it still holds a curl? 

[scarletb]

@GG84 

So I’m a newbie to the curling game in general. I have been practicing the past few weeks so I guess that’s partly why I was asking others their opinion on holding a curl. I’m not sure what I think about it because I’m not confident in my general ability yet and I’m also not using all the “finishing” products while I’m practicing. I have a “memory mist” bottle by the way. 

I get why they would want to call it a heat protectant (even though memory mist was a really cute name!) But the description doesn’t even MENTION hold anymore. That seems odd to me. 

[GG84]

@scarletb 

Since you have an old bottle, compare the ingredients. 
Were you previously using this as a finishing product or before curling? 

[scarletb]

Nope, I have been using it before curling