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Post in Best Hair Ever

Amika The Kure NEW FORMULA


i’ve been using the Amika The Kure shampoo and conditioner for a few months now and I absolutely love it. I went to order more and noticed that the bottles were labeled “new formula”.

Has anyone noticed a difference in the formula change? I absolutely love the original and I don’t want to spend money on an entirely new product if it’s not performing the same. The key things that I love in the original shampoo and conditioner are the smell, how silky and gently clean my hair feels, and how much stronger and less tangled my hair is while drying and styling. 
#amika amika The Kure Bond Repair Shampoo for Damaged Hair amika The Kure Repair Shampoo for Damaged Hair 8 oz/ 236 mL amika The Kure Intense Repair Hair Mask for Damaged Hair 8.5 oz/ 250 mL 

Re: Amika The Kure NEW FORMULA

I used to love the deep conditioners, and noticed they changed the formula. It used to be so thick and silky now it’s not as luxurious and just ok.

Re: Amika The Kure NEW FORMULA

I only used the shampoo, but the new formula is awful.  I threw away over half the bottle because I just didn't want to use it anymore.  I loved how silky and detangled the old formula left my fine hair, and the new formula is just basic boring shampoo.  The old formula relied heavily on avocado oil, which is very silky.  The new formula has avocado oil way further down the list.  I don't know about the other products, but the new formula shampoo is garbage. 😞

Re: Amika The Kure NEW FORMULA

Well dear friend if you are not satisfied with the shampoo then you have to consult a dermatologist for better advice and recommendation of shampoo that would be good for your hair...

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