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Post in Beauty Confidential
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Fake reviews

Has anyone noticed that when you look at a review 9 times out of 10 it’s not a verified purchase? Or a beauty insider/Beauty VIB has not posted the review? Many a times I look at the dates and they either are posted days apart or even on the same date. I am getting frustrated because I do count on our community of beautiful people to give their honest opinions on a product I intend to purchase. What are your thoughts my friends?

Re: Fake reviews

I was really upset because a few months ago I wrote a negative review on the Dr. Dennis Gross Daily Peel Pads and it was never uploaded/posted. It made me mad because there are so many good reviews on that product, but it completely ruined my skin. I started to think, "what other negative reviews has Sephora not allowed to be uploaded?". Since then I am very careful when trying out new products and take extra care when looking at reviews and ingredients. 

Re: Fake reviews

@SimplyAffy I think it could be that something in your review wasn't in-line with Sephora's review policy. I've had that happe before where I accidentally listed a direct competitor in a review and it never got posted, but I removed the name later and reposted and it was fine. Or another time, my review was a bit harsh and never got posted, but I changed one word later and re-uploaded and it worked. So I think there's a bit of trial and error that is involved. If you saved your review somewhere like in your notes app, maybe you can try tweaking it and trying to post again?

Re: Fake reviews

Screenshot_2023-01-18-18-36-21-32_b9b440bea98e19c0c03a1fc62c732a42.jpg

Re: Fake reviews

How much or how little you spend on something has been proven to psychologically alter your opinion on it. I'm most disappointed by products with 100's of five star reviews and not one is written my someone who actually shelled out $69 on the one ounce serum (looking at you skinfix). 

Re: Fake reviews

@sarahshter  I see your point. It is rather disappointing but I would hope that if you wanted to get some real input from folks who have tried the product, that you could rely on BIC for that? I tend to take most reviews with a grain of salt but will always come back here if I want real input and if I am not willing to test the product for myself. I've got a few of their products at home but have not tested any myself so I can't give you my honest opinion, sorry.

Re: Fake reviews

@irngal A review isn't necessarily a "fake" review if it isn't a verified purchase.  For example, there are products that I've purchased directly from a brand website or from a different retailer but I leave a review for that same product on the Sephora site.  However, it won't show up as a verified purchase because it wasn't purchased at Sephora.  I also realize that a lot of reviews are incentivized and I agree with you--I tend to take those a little less seriously BUT that being said, there are plenty of us that will give honest opinions and feedback regardless of whether we were given the product or not.

Re: Fake reviews

@CookieGirl1  I agree a review isn’t fake if it’s not verified but I do find there’s so many influencers reviews that are out there and it’s easier to sort through the reviews that you know have been purchased and I feel like you get a better review from the ones that have been purchased. 

Re: Fake reviews

I wasn’t aware of these things but I’m glad you told me. Thanks girl. 💕

Re: Fake reviews

Personally, I will leave reviews if I have a sample or deluxe size promo or points rewards (as long as that gives me enough product to judge) and those don’t show up as verified, since they weren’t purchased, but are still legitimate reviews. Sometimes I’ve purchased things at Nordstrom that I review at Sephora, or even purchased at Sephora but if it’s been a long time they don’t show as verified.

 

Now, I have definitely been seeing a lot of reviews for brand new releases that are incentivized and don’t seem very legitimate (I.e overly positive) and that’s disappointing, but generally I don’t discount automatically if it’s incentivized, I just take into consideration that they didn’t pay money for that product. I’ll have to weigh from the context of the review whether it seems thoughtful and truly tested (wear time, quality of formula and packaging, etc.)

Sometimes I’ll search by verified purchase, or sort to see both positive and negative/neutral opinions to see what seems legitimate and resonates with me. @irngal 

Re: Fake reviews

@sister13  I need to review a sample to see. Because I noticed the other day a sample I have that it asked me to purchase again. So I wonder if it counts as a verified or not. Hmmm. But I agree with you. I also think if you pay money for something you tend to be  a little more hard on the product vs if it was free. I like to be hard on everything because I don’t like to say I like something if I don’t. Or wouldn’t recommend it.

Re: Fake reviews

I had no idea how this worked. But it makes sense. Thank you girl 💕

 

Re: Fake reviews

@irngal  I totally get your frustration. I get super frustrated too. I depend on honest reviews to make my decision. I like to sort my reviews to only verified purchases to help really get an idea or I like to just make a post and ask the BIC directly! Most of the time you will get a ton of people that will give their honest experience!!! 

Re: Fake reviews

Thank you for your prompt response I appreciate it. I’m new and had no idea how this all works. Thank you for giving me all the inside scoop girl💕

Re: Fake reviews

@irngal  Anytime!!! We are all here to help!!! 

Re: Fake reviews

I agree with @ather and I’ll often filter by verified purchase or “non-incentivized only” and glad to have that option on Sephora. @irngal 

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