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Post in Age Defiers
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Sephora over 40

Is it just me or does anyone else find that the majority of social media (clearly paid or incentivized) for Sephora are done by normally naturally flawless females under 30?   As someone I. Their early 40s I’m struggling- and by struggling I mean I’m sunning out of storage space due to my never ending purchases of the “newest” or “best” products for women my age.  I have fair skin, no blemishes, limited discoloration, normal age wrinkles developing, etc.  What I also have are 2 young children, sleepless nights, not enough food/water/rest, a essentially worthless husband, a house to maintain, oh yeah- a job- and skincare is one of my only “self care moments”.  I am tired of seeing young women (bless them) and their GRWM videos showing their skin care routine that has not one thing in common with what mine would be.  So my question is- does anyone out there have an account they follow geared towards the 40+ age group and their skin routine? Or @safora are you looking for volunteers?  As I know the audience well, given I am the target market and have been known to make my own videos when I have more than 5 minutes to myself :). Those of us over 40 don’t need skin care advice from 20-something’s.  My 7 year old can give me that (“buy the most expensive thing, ifs probably the best) and unless he’s been researching La Mer behind my back he may be right.  

With all due,

Christina

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Re: Sephora over 40

@oregongirl1999 @You can follow enchantedtamara on IG. 

Re: Sephora over 40

@oregongirl1999 Not a Sephora squad member.  I am a Sephora beauty advisor who was a former Sephora community ambassador and am in my early 40s with 2 kids.  I do have an IG account but am not an influencer. 

Re: Sephora over 40

I think OP is asking for actual people to follow @SportyGirly125 ?    I can't speak for @oregongirl1999 ,  but true to her observation, yes there is a lot of attention towards Gen Z and skincare.  That's the "next big thing."  What might be more on point is suggesting campaigns, products, in-store events, brands that aren't really geared towards a 20 year old...

Re: Sephora over 40

@danielledanielle @Just was putting it out there if she was interested. 

Re: Sephora over 40

There's a few Sephora Squad members you might wanna check out @oregongirl1999 

 

IG: traysgoinggray - Tracy Reed

IG: laurafromsephora - Laura Hills 🙌🏽

IG: thebeautydebut - Claudia Fabian

 

Also, there's a lot of good YT from Sephora Cast members who are not 20, so definitely check out their YouTube channel

Re: Sephora over 40

Mature skinfulencers are out there, on IG I follow a few as a +40 lady myself. My Mature Face, Jess Tries and Visage and Curls come to mind but there are lots, those ladies mostly try things they get for free from brands.

@oregongirl1999 

 

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