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Week 19 - The Asian American and Pacific Islander Heritage Founded / Owned Beauty Brand Makeup CapsuleMay marks Asian American and
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Week 19 - The Asian American and Pacific Islander Heritage Founded / Owned Beauty Brand Makeup CapsuleMay marks Asian American and Pacific Islander Heritage Month and this group of AAPI-founded beauty brands will make up the majority of my looks this week. This week's theme strikes a chord with me and I've been enjoying the products I've used so far, some more than others, but isn't that always the case? Asteriks (*) next to the product name signals this is the first time I'm using the item. COMPLEXION:🌺 Anna Sui Gel Foundation Primer* (received as a promo gwp from Beautylish)🌼UBeauty The Super Tinted Hydrator - imparts a beautiful glow; one layer provides a very sheer coverage; two layers adds enough of a tint to blur and conceal some dark spots and even tone🌹Tower 28 Beauty Swipe All-Over Hydrating Serum Concealer # - I've primarily been using this lightweight concealer on the weekends so it'll be interesting to see how it performs over the course of a full work day🌻 ONE/SIZE by Patrick Starrr Mini On 'Til Dawn Mattifying Waterproof Setting Spray 1 oz/ 46 mL will primarily be used on my T-zone but may see occasional use all ove EYES:👁 Anna Sui Gel Foundation Primer is going to be doing double duty this wee as an eyeshadow primer👁 Jason Wu Beauty Jewel Stick Eyeshadow - Sparkle Pearl - found this one in my stash (oh the things we find). I like the ease and convenience of eyeshadow sticks; seems like it will be a good color pairing with the Kulfi liner👁 Kulfi Underlined Kajal Clean Waterproof Long-Wear Eyeliner Cheeky Chiku - eyeliner is on my list of things to work on👁 Tower 28 Beauty Mini MakeWaves Lengthening + Volumizing Mascara Jet - believe it or not, this week is the first time I will be using this mascara. Will it live up to its hype for me? CHEEKS:😚 PATRICK TA Major Headlines Double-Take Crème & Powder Blush Duo She's Flushed - gorgeous shade and I love that the cream blush can multi-task as a lippie. LIPS:💄 Tatcha The Kissu Lip Tint SPF 25 Hydrating Tinted Lip Sunscreen Camellia - it's a good color for every day - I can apply lightly for a sheer wash of color or build it up for a little more oomph. This will be what I primarily reach for but I can see using the creme blush from the Patrick Ta blush duo for my lips as well. About the Founders:SpoilerAnna Sui Cosmetics - Chinese-American fashion designer, Anna Sui, is perhaps most well known for her work as a fashion designer, a career she embarked on beginning in the mid-to-late 1970s, and where she has achieved much success and recognition including being the recipient of the Council of Fashion Designers of America Geoffrey Beene Lifetime Achievement Award in 2009 and the Top 5 Fashion Icons of the Decade by Time Magazine in 2010. In 1999, she launched the Anna Sui Cosmetics line, which historically has released seasonal collections each year, generally during the spring and fall seasons. Also starting out in the fashion arena before branching out into cosmetics, Taiwanese-Canadian, Jason Wu (we're stretching it a little with this being an Asian-North-American beauty brand), launched Wu Beauty with beauty industry veteran Toni Ko in January 2021. The brand was created to "inspire others and show that everyday beauty can be effortlessly chic." Kulfi Beauty, founded in 2021 by Priyanka Ganjoo, with the purpose of celebrating both culture and beauty. Ms Ganjoo spent several years working at brands like Estee Lauder and Ipsy before starting her own brand, which finds inspiration from the founder's South Asian heritage. Fun fact, the brand is named after a colorful and sweet South Asian ice-cream-like dessert. In 2021, Kulfi was chosen as a finalist for Sephora Accelerate 2021, a beauty brand incubation program Patrick Starrr, a Filipino-American make-up artist, digital creator, and social media influencer, came out with One/Size by Patrick Starr in July, 2020, with the inclusive philosophy that makeup is ONE/SIZE fits all, and that the brand is for everyone - "a beauty brand for every brand of beauty". Patrick Ta's first introduction to the world makeup was by way of MAC - as a makeup artist for the brand, a job he landed after his ventures as a nail and tanning salon owner. He leveraged Instagram, which was just starting to gain traction around the time he was beginning to become more and more passionate about makeup, uploading photos of his work, on friends and later, celebrities. While working as a celebrity makeup artist, Ta spent 3 years put together his own cosmetics line and, in 2019, launched Patrick Ta Beauty. After spending a decade in corporate America Vicky Tsai started Tatcha in 2009 after a trip the year earlier to Japan, where she learned about the country's culture and approach to wellbeing, both of which would serve as inspiration for Tatcha. The brand's first product was the blotting papers, which Tsai financed by selling her engagement ring and car, and moving into her parents' house with her husband. Tatcha continues to innovate and grow its skincare portfolio and has recently expanded its footprint in the beauty space to include body care with the release of its Forest Awakening Collection last year. Amy Liu spent over 15 years as a beauty executive at brands like Josie Maran, Kate Somerville and Smashbox before launching Tower 28 Beauty, a brand named after a lifeguard tower in Santa Monica, California, which Liu has shared is for the brand, a "literal sign of safety, community, healthy fun, and clean living." U Beauty co-founder, Tina Chen Craig spent 17 years as a beauty ambassador and fashion influencer before starting skincare brand U Beauty with her friend Katie Borghese. Their very first product, a resurfacing serum, debuted on Net-A-Porter in 2019, where it is said to have sold an entire year's worth of the product in just 21 days. Since then, U Beauty has released other skincare and skincare-makeup hybrid products. Anna Sui Cosmetics - Chinese-American fashion designer, Anna Sui, is perhaps most well known for her work as a fashion designer, a career she embarked on beginning in the mid-to-late 1970s, and where she has achieved much success and recognition including being the recipient of the Council of Fashion Designers of America Geoffrey Beene Lifetime Achievement Award in 2009 and the Top 5 Fashion Icons of the Decade by Time Magazine in 2010. In 1999, she launched the Anna Sui Cosmetics line, which historically has released seasonal collections each year, generally during the spring and fall seasons. Also starting out in the fashion arena before branching out into cosmetics, Taiwanese-Canadian, Jason Wu (we're stretching it a little with this being an Asian-North-American beauty brand), launched Wu Beauty with beauty industry veteran Toni Ko in January 2021. The brand was created to "inspire others and show that everyday beauty can be effortlessly chic." Kulfi Beauty, founded in 2021 by Priyanka Ganjoo, with the purpose of celebrating both culture and beauty. Ms Ganjoo spent several years working at brands like Estee Lauder and Ipsy before starting her own brand, which finds inspiration from the founder's South Asian heritage. Fun fact, the brand is named after a colorful and sweet South Asian ice-cream-like dessert. In 2021, Kulfi was chosen as a finalist for Sephora Accelerate 2021, a beauty brand incubation program Patrick Starrr, a Filipino-American make-up artist, digital creator, and social media influencer, came out with One/Size by Patrick Starr in July, 2020, with the inclusive philosophy that makeup is ONE/SIZE fits all, and that the brand is for everyone - "a beauty brand for every brand of beauty". Patrick Ta's first introduction to the world makeup was by way of MAC - as a makeup artist for the brand, a job he landed after his ventures as a nail and tanning salon owner. He leveraged Instagram, which was just starting to gain traction around the time he was beginning to become more and more passionate about makeup, uploading photos of his work, on friends and later, celebrities. While working as a celebrity makeup artist, Ta spent 3 years put together his own cosmetics line and, in 2019, launched Patrick Ta Beauty. After spending a decade in corporate America Vicky Tsai started Tatcha in 2009 after a trip the year earlier to Japan, where she learned about the country's culture and approach to wellbeing, both of which would serve as inspiration for Tatcha. The brand's first product was the blotting papers, which Tsai financed by selling her engagement ring and car, and moving into her parents' house with her husband. Tatcha continues to innovate and grow its skincare portfolio and has recently expanded its footprint in the beauty space to include body care with the release of its Forest Awakening Collection last year. Amy Liu spent over 15 years as a beauty executive at brands like Josie Maran, Kate Somerville and Smashbox before launching Tower 28 Beauty, a brand named after a lifeguard tower in Santa Monica, California, which Liu has shared is for the brand, a "literal sign of safety, community, healthy fun, and clean living." U Beauty co-founder, Tina Chen Craig spent 17 years as a beauty ambassador and fashion influencer before starting skincare brand U Beauty with her friend Katie Borghese. Their very first product, a resurfacing serum, debuted on Net-A-Porter in 2019, where it is said to have sold an entire year's worth of the product in just 21 days. Since then, U Beauty has released other skincare and skincare-makeup hybrid products. I'll have a few other capsules this week but this set of products will be used for most days. I kickstarted this week's capsule a little early, with a smaller curation over the weekend that I posted about on the Re: Sephora Six - Fast & Furious Edition thread. A Tower 28 centered capsule.
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