What is trending at Sephora?

[KKWolf]

Sephora always has the best product launches, and I love how easy it is to find new brands here. I was wondering, what trends are you all noticing right now? Are there any must-try products that you think are about to blow up?

[danielledanielle]

@KKWolf , what I like at Sephora is "The Next Big Thing" shelf.   Usually brands with viral products are there.  Then there's TikTok.  Social media trends are what they are, but depending on who is on here (BIC), you'll find some variance on products since there's a difference in target audiences IMO.  It really comes down to preference.

"TikTok" brands:

Summer Fridays 

Sol De Janeiro 

Glow Recipe 

Drunk Elephant 

Elf

Bubble 

Laneige

Product Categories:

Blush 

Balms

Dewy Skin

K-Beauty skincare 

Skin Tints

Lip liners

Eyeshadow Sticks 

As far as blowing up 🤔 I think right now it's holiday sets featuring anything listed above.  I'm hoping Hung Vanngo blows up, just because his initial offering looks fabulous.