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Reorder it from in-store and online purchases
View saved products
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Manage your services, classes and events
Complete your beauty traits for personalized recommendations
Payments, contact info, addresses and password
Ask questions, join challenges, and get recommendations from people like you
Discover topics tailored to your beauty interests
Add your photos and get inspired by fellow beauty lovers
From makeovers to personalized skincare consultations
Get inspired, play with products & learn new skills
Exciting launches, parties & more
Explore what's hot in your store
We’re kicking off March right by bringing back the BIC’s favorite beauty bracket challenge – Makeup Madness! 😉 For the fourth year in a row, we’re putting makeup-related categories to the test by asking Community members to pick their favorite between two every week. At the end of the bracket, we’ll know which makeup category will earn this year’s Community Champion crown. 👑
In past years, Mascara, Lipstick, and Eyeshadow have earned the honorable title of Makeup Madness winner. This year, we’re bringing eight fresh categories into the frenzy – we’ll reveal them slowly and keep a visual of the current bracket updated below!
Cream Blush is the Makeup Madness Champion of 2024!
To vote in Makeup Madness, hit the reply button below and tell us which category you’re voting for AND tag a product within that category that you love! For example, the sparkle and shine queen @AlexBT might respond with, “Lip oil! One of my favorites is DIOR Lip Glow Oil 20 Mahogany."
On your marks … get set … go! ✨ New voting rounds begin on Fridays, and end the following Thursday at 2pm Pacific Time:
Hit “Reply” below to vote for your personal pick in this week’s makeup category match up and tag your favorite by using the “#” symbol! Don’t forget to check back in for each week’s results and to participate in the next round of voting. 😊
UPDATE 4/19/24: Thanks to everyone who voted in this year's Makeup Madness Challenge! Our 2024 champion is none other than Cream Blush, and lots of you tagged your favorites in the replies. 🧡 In honor of our winning category, here are the five top-tagged cream blushes of Makeup Madness 2024.
And just for fun, here's a look at some of the top-tagged product from all the Makeup Madness categories this year!
@TeamBIC @Who was the winner for round 5?
@SportyGirly125 Oops, thanks for noticing - just updated the original post! @danielledanielle's right, lip oil took the win last round. 😊
Are we contesting/challenging?!? @SportyGirly125 The crown isn't there, but it appears to be lip oil.
Not that I'm salty about it 😶
Cream blush how I love you. While I do appreciate what a lash curler can do I need the extra brightening a cream blush can give. Some other favorites not mentioned last time I don’t think- Glossier Cloud Paint Gel Cream Blush Haze ( never patchy and layers so well), Wander Beauty On-the-Glow Blush & Illuminator Petal Pink/Nude ( I love the illuminator on the other end too, great combo!) , Saie Glow Sculpt Multi-Use Cream Highlighting Blush Mauveglow , MERIT Flush Balm Cream Blush Rouge (my favorite formula of all of them) , PATRICK TA Major Headlines Double-Take Crème & Powder Blush Duo Not Too Much for the perfect neutral.
Go blush! 💞
Cream blush for this round. I only have one shade of Fenty Beauty by Rihanna Cheeks Out Freestyle Cream Blush but I really enjoy it!
definitely cream blush! PATRICK TA Major Headlines Double-Take Crème & Powder Blush Duo Not Too Much
Cream blush for sure
Cream blush. As I mentioned before, I hate lash curlers for various reasons 😂 and don’t need ‘em (not even for my short straight lashes) when I can use a lash primer or just a very good mascara instead. But also, I happen to genuinely love cream blush. Sure, I can use powder blush instead (and I do love powder blushes too), but there are some cream blushes I prefer to powders.
Let’s see, what didn’t I tag last time… early this morning, I ordered LYS Beauty Higher Standard Cream Glow Blush Sticks Curvy because I adore the other shade I bought last month (Unfazed). And if I didn’t tag LYS Beauty Higher Standard Satin Matte Cream Blush before, lemme do that justice right now. I wish Sephora still carried Fenty Beauty by Rihanna Cheeks Out Freestyle Cream Blush 07 Drama Cla$$: it’s not as purple on me as I’d like, but it is a lovely plum. I think Sephora does still have Fenty Beauty by Rihanna Cheeks Out Freestyle Cream Blush Big Melons which is another great shade.
Cream blush!
MERIT Flush Balm Cream Blush
Westman Atelier Baby Cheeks Lip + Cheek Cream Blush Stick Petal
I can't even with round 5 😞
Cream blush, because an eyelash curler doesn't snatch like a blush
Ami Colé Desert Date Cream Blush & Lip Multistick
Fenty Beauty by Rihanna Cheeks Out Freestyle Cream Blush
ROSE INC Cream Blush Refillable Cheek & Lip Color Dahlia
PATRICK TA Major Headlines Double-Take Crème & Powder Blush Duo
@danielledanielle I can totally relate 🫠to round 5
@Mellmars1185 @danielledanielle I can't believe brushes didn't take the win either 😱 what a twist!
Eyelash curler (I can use jelly blush instead lol)
Lip oil!!
Two words. Lip oil. Especially the Summer Fridays one. I didn’t really think I would like them and immediately afterwards FELL IN LOVE.
Brushes all the way, can't do my makeup without them.
Lip oil is a newer trend so I was skeptical at first- however, now I am a true believer and a LOVER of them. So I am voting for lip oils because I'm obsessed.
i would pick brushes cause i dont have any lip oil but brushes are just helpful
ROUND 5 (3/29 – 4/4): Lip Oil vs. Brushes
I almost forgot to post this round - and not just because it's a hard one for me to pick between either. I love my brushes but right now I can get on with using my fingers or a beautyblender for my makeup so it's LIP OILS for me this week @TeamBIC (this year has been a challenging Makeup Madness all around, btw)! Thanks so much @ather for the reminder about this week's match up.
Lip oils I'm currently reaching for include:
Ami Colé Hydrating Lip Treatment Oil Romance
Gisou Honey Infused Hydrating Lip Oil Golden Shimmer Glow
Summer Fridays Dream Lip Oil for Moisturizing Sheer Coverage Blush Dreams