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View activity, savings and benefits
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Reorder it from in-store and online purchases
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Manage your services, classes and events
Complete your beauty traits for personalized recommendations
Payments, contact info, addresses and password
Ask questions, join challenges, and get recommendations from people like you
Discover topics tailored to your beauty interests
Add your photos and get inspired by fellow beauty lovers
From makeovers to personalized skincare consultations
Get inspired, play with products & learn new skills
Exciting launches, parties & more
Explore what's hot in your store
Makeup Madness Challenge 2023
It’s March, and here in the BIC that can only mean one thing… 🥁… It’s time to celebrate the anniversary of one of our favorite activities: MAKEUP MADNESS! Yes, we’re bringing back this fan-favorite challenge for the third year in a row, where our beloved makeup categories go head-to-head in the ultimate showdown to earn the crown of Community Champion. 👑
This year, we’ve retired our previous winners – Mascara (2021) and Lipstick (2022) – and brought in a mix of some new and old categories to face off in some fierce competition. It’s up to YOU to vote on the winner … and share some tried-and-true beauty recs along the way (that’s what we’re really here for, after all).
Makeup Madness 2023 Champion: EYESHADOW!
Don’t know how to play? It’s easy! TO VOTE, hit the reply button below and tell us which category you’re voting for AND tag a product you love that represents the category you’re voting for during that week. For example, @GeorginaBT loves a tingly lip moment, so she might reply with “Lip Plumper! My new fave is Fenty Beauty by Rihanna Gloss Bomb Heat Universal Lip Luminizer + Plumper Hot Chocolit."
Let the games begin! Each new round of voting starts Fridays, and ends the following Thursday at 2pm PT:
Hit “Reply” below and vote for your favorite product in this week’s round, use the “#” sign to tag a specific one you love, then check back for the results and the next round of voting!
UPDATE 4/21/23: Thank you to everyone who voted for their beauty faves in Makeup Madness 2023! This year's champion is EYESHADOW! Knowing how much the BIC loves dazzling eye palettes, it's hard to deny eyeshadow's place as this year's champ! Here were Community members' top-tagged eyeshadows from your votes throughout the challenge:
Also, just for fun, let's take a look at the top-tagged product from all the Makeup Madness categories this year! Check out your faves:
Thanks for playing!
@Saradestin they are! Undeniably!
EYESHADOW!!
Definitely not as difficult as some of the other parts of the bracket. Team Eyeshadow all the way!
I’m having trouble with the analogy for this one. I guess primer would be like buttering the pie plate? Definitely makes life easier but no one really talks about how easy it is to scoop the pie off the pie plate. People like flavour!
I also completely forgot! I think it would cool to celebrate the winner of March madness with a sale of the winning product. It would almost coincide perfectly with the spring sale. @TeamBIC 😉
Definitely Team Eyeshadow!
Natasha Denona Mini Retro Eyeshadow Palette
PAT McGRATH LABS Venus in Fleurs Luxe Eyeshadow Palette: Voyeuristic Vixen
Dior BACKSTAGE Eyeshadow Palette in Khaki
For me this is an easy one @TeamBIC : definitely EYESHADOW!!! There is so much fun, versatility, creativity… everything!! And now that spring is here and summer is coming, my favorite eyeshadow palette is Danessa Myricks Beauty Lightwork Vol. IV: Transcendence Palette - Illuminating Eye & Face Pigments ❤️❤️❤️
Oh my goodness, eyeshadow is so much more exciting (for me, at least)!
PAT McGRATH LABS Mothership V Eyeshadow Palette - Bronze Seduction
Eyeshadow I have to say tarte Tartelette™ Amazonian Clay Matte Eyeshadow Palette is a current favorite
@makeitallup I love this palette as well. I find it so versatile. I love to use it for quick wearable looks or as a base for colorful ones, mixing with other palettes
Eye Shadow
Easy, isn’t it @greeneyedgirl107 ? 😁
@TeamBIC Time to bring it home Team Eyeshadow! What can’t you do with the right eyeshadow palette? Use your darker shadows with some fixer and boom! Eyeliner! Use any color on your lips, top off with gloss and Shazam! Tinted lips! And don’t get me started about my love of sparkly light shadows pinch hitting for highlighter 😍
Eyeshadow this week for me Natasha Denona Bronze Eyeshadow Palette Urban Decay Born To Run Eyeshadow Palette 21 x 0.02 oz/ 0.80 g Melt Cosmetics Gemini Eyeshadow Palette 2 PAT McGRATH LABS Mothership V Eyeshadow Palette - Bronze Seduction PATRICK TA Major Dimension Eyeshadow Palette
Face primer is great, but not essential like eyeshadow.
Faves:
Natasha Denona Sunset Eyeshadow Palette Full Size Sunset Eyeshadow Palette
PAT McGRATH LABS Mothership V Eyeshadow Palette - Bronze Seduction
PAT McGRATH LABS Venus in Fleurs Luxe Eyeshadow Palette: Voyeuristic Vixen
Uoma Beauty's Freedom
Natasha Denona My Dream Eyeshadow Palette
UD Naked Smoky
Great picks @danielledanielle ! PAT McGRATH LABS Mothership V Eyeshadow Palette - Bronze Seduction and Natasha Denona My Dream Eyeshadow Palette are two of my favorites! ❤️❤️❤️❤️❤️
It was a close call in Round 6 of Makeup Madness, BIC - and the votes are in! This week, the winner was eyeshadow! Shoutout to those of you who voted and tagged your favorite products, including those of you on #TeamFoundation. 😊
We're opening it up to the final round of our bracket challenge: Face Primer vs. Eyeshadow! ✨ Which category will come out on top?! Hit the "Reply" button on the original post to represent your fave. 😉
Eyeshadow took it home! 🥳🥳🥳
We're on to the final countdown now, ooooh suspense!
Whoops, I forgot to vote @TeamBIC 😂. I think deep down, I didn't want to...I am Team founshadow! 🤣
My vote is for eyeshadow. It’s a lot more fun than foundation.
I already listed my favorites during my last eyeshadow vote, but I just got the Natasha Denona Mini Love Eyeshadow Palette 5 x 0.028 oz/ 0.8g and I love it!
Oh my this is so difficult a choice. My decision is team Eyeshadow. I enjoy so many from PMG. And I am enjoying the mini palettes from ND too. Tarte and Too Face make some of my standbys too! From full on bright to neutrals I love them all.
tarte Tartelette™ Toasted Eyeshadow Palette ; tarte Tartelette™ In Bloom Clay Eyeshadow Palette 12 x 0.053 oz/ 1.5 g ; PAT McGRATH LABS Mothership V Eyeshadow Palette - Bronze Seduction; PAT McGRATH LABS Mothership I Eyeshadow Palette - Subliminal ; Natasha Denona Mini Pastel Eyeshadow Palette ; Natasha Denona Mini Retro Eyeshadow Palette ; Too Faced Natural Eyes Eyeshadow Palette ; Too Faced Better Than Chocolate Eyeshadow Palette
I’m a tinted moisturizer girl so I’ll have to say eyeshadow! Love a good cream for a base like Westman Atelier Eye Pods Cream Eyeshadows Les Nuits ,Glossier Lidstar Long-Wearing Shimmer Cream Eyeshadow Fawn . For powder shadows my favs include Dior Diorshow 5 Couleurs Couture Eyeshadow Palette 599 New Look Charlotte Tilbury Luxury Eyeshadow Palette The Rock Chick and TOM FORD Eye Color Crème Eyeshadow Quad Rose Topaz .