Stores & Services
Find a Sephora

Happening at Sephora

View all


From makeovers to personalized skincare consultations

Free Classes

Get inspired, play with products & learn new skills

Showing results for 
Search instead for 
Did you mean: 
Post in Trending at Sephora

Demystifying the Community Rank System



UPDATE 10/19: We're excited to announce that these rank updates here in the Beauty Insider Community are officially LIVE! 😊🎉 Please join us in the celebration by hitting "Reply" and sharing your rank. Whether you're rocking a brand new rank icon badge, or parading the same rank icon badge with pride, all are welcome to the rank party. 🥳




In the coming months, we’ll be making some further tweaks to our Community, including expanding and evolving the Community rank system. With more changes on the horizon, now seemed like an excellent opportunity to answer some common questions we’ve seen in the Forum.


What is a Community rank?


A rank is a visual representation of your level in the Community, earned through your Community contributions. The more you’ve been involved in helping others and engaging in Community, the higher your rank is likely to be (more on this in a second).


Your rank is visible in two places – on your profile in the form of a rank badge and next to your nickname in the Community Forum and Gallery.


Is my Community rank the same as my Beauty Insider Loyalty status?


Community ranks are specific to your Community contributions. Your Loyalty status is not connected to your Community rank. For example, you may be a Boss III in the Beauty Insider Community and a VIB Loyalty member. Or a Rising Star I in the Community and a Rouge Loyalty member.


What changes can I expect?


When the Beauty Insider Community started, we could only guess at how we’d grow. With over a decade since our first launch as Beauty Talk, and more than five years since the Beauty Insider Community relaunch, now it’s time to rework and expand the available ranks to match the growth of our community.


In an effort to make sure that everyone is recognized for their contributions, the rank system will be expanded from 12 ranks across 4 categories to 40 ranks across 8 categories. We want the community as a whole – from the community newbies to our community leaders – to be included and rewarded.




How do I move up the ranks?


The short answer is by helping and inspiring other members of the community. Do what you would normally do – share, connect, and appreciate others – and the rank ups will follow. Naturally, we can’t share the secret sauce, but we can offer some guiding principles:


  • Post content with our BIC guidelines in mind. Reactions to your contributions are really important. So post the good stuff – threads and replies that are helpful, funny, fabulous, and inspire your fellow Community members to engage.


  • React to others’ great contributions. If you see a post you like, be sure to give it a heart and tell your fellow members how much you appreciate it. Everyone loves a little love. This helps to bubble up the best posts and makes Community a really welcoming place to be.


  • Show up in all your glory. Who are you? We’d all love to know who is behind all those awesome posts. Make sure you’ve completed your profile. This is an easy way to get started in Community and connect with fellow enthusiasts. It’s never too late to complete your profile for a little boost if you haven’t already.


  • Contribute good photos and reviews. Not everyone is born to be an author in the Forum – we love photos and reviews too. Show us what you’ve got! Thoughtful reviews and great photos (either as part of your review or on our Gallery) can be really helpful to other members. Photos don’t need to be of your face if you’re feeling camera shy. We love seeing swatches, hauls, shelfies, and routines as well.


  • Ask for advice and dole some out. This community is the best place to ask your burning questions, get recommendations and opinions, and share your own. You can feel secure knowing you’re surrounded by fellow beauty enthusiasts. Ask for advice or opinions in both the Forum and on the Questions & Answers area on product pages. 


  • Operate with integrity. The backbone of our community is trust – without trust, it doesn’t work. Trying to game the system and move up the ranks will be noticed by the community admins and moderators. If you have questions, our community guidelines (linked here) are clear about what is and isn’t acceptable behavior.


What about the Community Ambassadors? Is that a rank?


In short, “Community Ambassador” is a designation as part of an official recognition program. It’s not specifically tied to rank but those individuals with a higher rank are more likely to be considered.


Sephora Beauty Insider Community Ambassadors (or Sephora Community Ambassadors) are highly engaged Community members across all areas of Community (Forum, Gallery, Reviews, and Questions & Answers). These members regularly help other members by sharing their favorite products and beauty routines, posting honest reviews, and uploading looks or “shelfies.” To recognize them, we created the annual Sephora Beauty Insider Community Ambassador program and invited them to participate. All opinions expressed by the Community Ambassadors are theirs alone.  


Community Ambassadors help curate the content that you see within the main feed on the Community Forum and they can be identified by their “Community Ambassador” badge.


Edited 7/28/2022

Will my rank reset once the changes are made? 


No! 😊 Your rank will not reset, and no one is starting over. All the contributions you’ve made since the 2017 relaunch of the Beauty Insider Community will contribute to your new rank. 



We hope this helps to answer any questions you have had about the Beauty Insider Community rank system. Stay tuned for when the changes are planned to go into effect! 🤩💖🙏🏻🦙

Re: Demystifying the Community Rank System

Newcomer III.  I like this. Great idea!  

Re: Demystifying the Community Rank System

Newcomer III

Re: Demystifying the Community Rank System

As a newbie to this community,  what is everyone's favorite part of the community and program? 💜

Re: Demystifying the Community Rank System

I love learning about new releases and limited editions, seeing different looks and products on people, hearing what they like or don’t. I love challenge threads to inspire more creativity and most of all, I love the friends I’ve made, some online and some I’ve met in real life. No one else in my life understand how much I love all things Beauty, so it’s nice to be with such like minded, lovely people! @rodeogurl 

Re: Demystifying the Community Rank System

@rodeogurl @Discussing makeup, beauty and beyond. Also forming friendships on here. 

Re: Demystifying the Community Rank System

@rodeogurl Welcome! There are so many great things about participating in BIC, from finding out about little-known brands and products, to sharing looks and getting great feedback. It doesn’t matter what your “rank” is, everyone’s opinions are welcome, but don’t get discouraged if some of your posts don’t get immediate attention, there are so many posts being created and responded to that things can get hectic! The more you participate, the more likely people will see your posts, and our community members are so sweet and encouraging that they’ll even look up your old posts and respond to get to know you better.


I’ve been on the forums since the old Beauty Talk days, and even though I’m not as active as I used to be (silly real life taking up so much time 😋), it’s still a lot of fun to just lurk and see what’s new and exciting in the beauty world, and to see so many people from around the world interacting and giving each other support all due to a shared obsession love of skincare/makeup/perfume/hair care/self-care! Hang out, share your questions and insights, and have fun!

Re: Demystifying the Community Rank System

Well said @LCResz ! 💗💗💗

Re: Demystifying the Community Rank System

Well said @LCResz 

@rodeogurl welcome to BIC 😄

My favorite thing about this community is learning new things from the collection of people who share thier knowledge thoughts and ideas across this place, and getting to know so many fun and interesting people who share similar likes as me. It's a fun and safe space to discuss and all questions. It's absolutely  wonderful 😃

Re: Demystifying the Community Rank System

Hi I am a Newcomer 111!

It is so wonderfull to be able to shop on again here in the UK!

When we were switched over to shopping with I personally lost over 990 VIB points during the switch!

But now we are able to shop with Sephora once more and I could not be happier after an absence of bearly 5 years!

Re: Demystifying the Community Rank System

@Chrissie24  Oh cool!   Is the site layout different than  

Re: Demystifying the Community Rank System

No not much difference except for one jajor difference, the language garrier? Let me explain?

On tye website everything is in French ok. Except that you get a pop-up at every page asking do you want to translate and if you tap on the yes button you hafe to wait ages for just one page to be translated from French to English! Very slow ihdeed! Remember this is with every page loaded!

Why couldn't they ask on the home page in a pop-up whether people wanted to translate the whole website all at one time and be done with it?

In the end I simply would give up and leave the website!

Only once I managed to place an order and that never turned up at my home address and after complaining (after hours searching for a conract number but only given a form to fill in describing my complaint) I was refunded via credits to be used to place a replacement order.

Funny enough when the replacement order arrived one item was smashed  and I had to be refunded for that!

So all in all my ex9erience using was very discouraging and put me off shopping on thatxwebsite ever again.

So now I can shop at! Yipee!

Re: Demystifying the Community Rank System

That’s so awesome @Chrissie24 !!! Prepare your wallet! 😁💸💸💸

Re: Demystifying the Community Rank System

Welcome back @Chrissie24 😄

Re: Demystifying the Community Rank System

Welcome! Glad they are back for you! @Chrissie24 

Re: Demystifying the Community Rank System

@Chrissie24, I recently read an article about Sephora relaunching in the UK earlier this month - yaaay, I'm so excited for you and all beauty lovers in the UK! 🙌 That’s awesome. Happy shopping! 🛒

I also read that a physical store will make its way to London next year. I don’t know if that will be near to you - if so, that’s more great news in the works! If not, I’m sure it won’t be too long before more brick-and-mortar stores make their way to other parts of the UK.

Re: Demystifying the Community Rank System

It will be good to be able to shop with Sephora once again. Yes a physical Sephora store is opening up in London about 480 miles away from where I live hence my shopping online. 

Up until the switch from to I used to regularly spend in excess of £500 up to and sometimes more than £1000 insane I know but to be able to buy much of what I found not available in the UK at the time was unbelievable!

Then one day I found I could not have access to in the US any more nor have access to my saved Beauty Insider points of 990 which I was saving for Christmas shopping was a blow especially that u never knew that we customers here in UK were being switched to

Re: Demystifying the Community Rank System

Newcomer III which seems weird, having been shopping Sephora for over a decade! But I understand the distinction. 😃

Re: Demystifying the Community Rank System

Welcome @SheriReho ! We are so happy to have you here! 

Re: Demystifying the Community Rank System

Hi and welcome @SheriReho 😀

Re: Demystifying the Community Rank System

Welcome @SheriReho

Re: Demystifying the Community Rank System

@SheriReho @Your badge name has nothing to do with how long or how much you spent at Sephora but how active you are on here. 

2 Replies