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Demystifying the Community Rank System



UPDATE 10/19: We're excited to announce that these rank updates here in the Beauty Insider Community are officially LIVE! 😊🎉 Please join us in the celebration by hitting "Reply" and sharing your rank. Whether you're rocking a brand new rank icon badge, or parading the same rank icon badge with pride, all are welcome to the rank party. 🥳




In the coming months, we’ll be making some further tweaks to our Community, including expanding and evolving the Community rank system. With more changes on the horizon, now seemed like an excellent opportunity to answer some common questions we’ve seen in the Forum.


What is a Community rank?


A rank is a visual representation of your level in the Community, earned through your Community contributions. The more you’ve been involved in helping others and engaging in Community, the higher your rank is likely to be (more on this in a second).


Your rank is visible in two places – on your profile in the form of a rank badge and next to your nickname in the Community Forum and Gallery.


Is my Community rank the same as my Beauty Insider Loyalty status?


Community ranks are specific to your Community contributions. Your Loyalty status is not connected to your Community rank. For example, you may be a Boss III in the Beauty Insider Community and a VIB Loyalty member. Or a Rising Star I in the Community and a Rouge Loyalty member.


What changes can I expect?


When the Beauty Insider Community started, we could only guess at how we’d grow. With over a decade since our first launch as Beauty Talk, and more than five years since the Beauty Insider Community relaunch, now it’s time to rework and expand the available ranks to match the growth of our community.


In an effort to make sure that everyone is recognized for their contributions, the rank system will be expanded from 12 ranks across 4 categories to 40 ranks across 8 categories. We want the community as a whole – from the community newbies to our community leaders – to be included and rewarded.




How do I move up the ranks?


The short answer is by helping and inspiring other members of the community. Do what you would normally do – share, connect, and appreciate others – and the rank ups will follow. Naturally, we can’t share the secret sauce, but we can offer some guiding principles:


  • Post content with our BIC guidelines in mind. Reactions to your contributions are really important. So post the good stuff – threads and replies that are helpful, funny, fabulous, and inspire your fellow Community members to engage.


  • React to others’ great contributions. If you see a post you like, be sure to give it a heart and tell your fellow members how much you appreciate it. Everyone loves a little love. This helps to bubble up the best posts and makes Community a really welcoming place to be.


  • Show up in all your glory. Who are you? We’d all love to know who is behind all those awesome posts. Make sure you’ve completed your profile. This is an easy way to get started in Community and connect with fellow enthusiasts. It’s never too late to complete your profile for a little boost if you haven’t already.


  • Contribute good photos and reviews. Not everyone is born to be an author in the Forum – we love photos and reviews too. Show us what you’ve got! Thoughtful reviews and great photos (either as part of your review or on our Gallery) can be really helpful to other members. Photos don’t need to be of your face if you’re feeling camera shy. We love seeing swatches, hauls, shelfies, and routines as well.


  • Ask for advice and dole some out. This community is the best place to ask your burning questions, get recommendations and opinions, and share your own. You can feel secure knowing you’re surrounded by fellow beauty enthusiasts. Ask for advice or opinions in both the Forum and on the Questions & Answers area on product pages. 


  • Operate with integrity. The backbone of our community is trust – without trust, it doesn’t work. Trying to game the system and move up the ranks will be noticed by the community admins and moderators. If you have questions, our community guidelines (linked here) are clear about what is and isn’t acceptable behavior.


What about the Community Ambassadors? Is that a rank?


In short, “Community Ambassador” is a designation as part of an official recognition program. It’s not specifically tied to rank but those individuals with a higher rank are more likely to be considered.


Sephora Beauty Insider Community Ambassadors (or Sephora Community Ambassadors) are highly engaged Community members across all areas of Community (Forum, Gallery, Reviews, and Questions & Answers). These members regularly help other members by sharing their favorite products and beauty routines, posting honest reviews, and uploading looks or “shelfies.” To recognize them, we created the annual Sephora Beauty Insider Community Ambassador program and invited them to participate. All opinions expressed by the Community Ambassadors are theirs alone.  


Community Ambassadors help curate the content that you see within the main feed on the Community Forum and they can be identified by their “Community Ambassador” badge.


Edited 7/28/2022

Will my rank reset once the changes are made? 


No! 😊 Your rank will not reset, and no one is starting over. All the contributions you’ve made since the 2017 relaunch of the Beauty Insider Community will contribute to your new rank. 



We hope this helps to answer any questions you have had about the Beauty Insider Community rank system. Stay tuned for when the changes are planned to go into effect! 🤩💖🙏🏻🦙

Re: Demystifying the Community Rank System

Newcomer here <3.

Re: Demystifying the Community Rank System

Yay! I noticed it in my PM's. Love the new Newcomer instead of Rookie. I'm under Community Ambassador for now but probably I'm at GG4?🤞 @TeamBIC 

Re: Demystifying the Community Rank System

@TeamBIC Thank you for all your hard work! 🥳🥳🥳

I am checking in at Go Getter I at the rank party 💖


Re: Demystifying the Community Rank System

@TeamBIC Yay for the new ranking updates.  Even though my badge is Community Ambassador, it use to be Boss III.

Re: Demystifying the Community Rank System

@TeamBIC I thought something looked different. I am a Go Getter IIIII 👋

Re: Demystifying the Community Rank System

I understand that the ranks are a reflection of participation in the community, but do they have any meaning beyond that?


I often read product reviews and the Q&A section to help me make purchase decisions, so I will continue to post those - but what is the incentive to do more?

Re: Demystifying the Community Rank System

I was also wondering about this too. I think Sephora is doing something good with the community recognition but this ranking system sounds as if there should be an incentive to keep rising the ranks.


Although part of being a community is promoting honest reviews or mindful purchasing on products that work for us, I'm a bit puzzled how this ranking system will help maintain this system. It looks like we have to wait and see. 🤔

Re: Demystifying the Community Rank System

@npickett7 They are just a way to show how active you are.


A lot of the people I met on here have become my friends now.

Re: Demystifying the Community Rank System

This is so exciting! 

Re: Demystifying the Community Rank System


Re: Demystifying the Community Rank System

Thank you for keeping up updated! I appreciate you ❤️


Re: Demystifying the Community Rank System

@TeamBIC Thank you for always keeping us in the loop! I'm so glad to hear no one's current rank will reset and I believe that in general this will be a great expansion to the ranking system. 🙂 ❤️

Re: Demystifying the Community Rank System

@TeamBIC this is so exciting!!

Re: Demystifying the Community Rank System

So there is a chance that I can some day be considered an Icon. 😉 This is actually very motivating. 

Re: Demystifying the Community Rank System

@Indy701 , 😂😂😂


This was my EXACT thought.

Re: Demystifying the Community Rank System

Thank you for the explanation @TeamBIC I never understood the ranking system so I appreciate the breakdown, but it was a fun mystery 😋

Re: Demystifying the Community Rank System


Ok, so I see we won't be sliding backwards on ranks (right? I've read that correctly?), but how will current status be integrated with the new levels? Will all current Boss 3s simply be Boss 3s automatically when the new system kicks in, or will it be taking all of our participation data into account and granting higher ranks to some if they've already met whatever the qualifications are for the new tiers? Several folks here hit Boss years ago and have continued to be active, goodness knows I've made a bazillion posts since whenever I earned Boss 3, so I'm curious if current ranks will be simply grandfathered as they are at the time of the switch, or if overall activity will be what's carried over to the new system/algorithm, giving some folks higher status whenever the switch is made. (And not just Bosses, of course, this would translate to other tiers too, but, well, I am curious for reasons 😋 Status doesn't matter and all that jazz, but I still like seeing it lol).

Re: Demystifying the Community Rank System

@RGbrown, can't give away toooo much, but I can share that all of your contributions will be translated to the new ranks. One of our goals was to give our higher ranked members somewhere new to go 🤗 

Re: Demystifying the Community Rank System


That's exactly what I wanted to know, thanks so much! ❣️

Re: Demystifying the Community Rank System

@RGbrown those are actually good questions 🤔.  I hadn't given that much thought...

Re: Demystifying the Community Rank System

@TeamBIC Interesting to see the Community Evolve and grow.. i am thankful to be a part of this growth and looking forward to seeing the changes unfold.

**EDIT** Does the Rookie status change and where does it fall on the new ranking system?