Sephora

veronika23 · ‎12-09-2020

~ Updated Dec 23rd 2020 ~

A place to talk about beauty news... anything that doesn't have a specific thread. For upcoming releases, product updates and brand threads see the links below.

Thanks to everyone who contributes to this thread!

UPCOMING RELEASES

2021 RELEASES THREAD

https://community.sephora.com/t5/Beauty-Confidential/2021-PRODUCT-RELEASES-THREAD/m-p/5692691

FALL-WINTER & HOLIDAY RELEASES

https://community.sephora.com/t5/Beauty-Confidential/FALL-WINTER-amp-HOLIDAY-2020-RELEASES/m-p/55432...

FOUND IN THE WILD THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Trending-Now/FOUND-IN-THE-WILD-THREAD/m-p/5157361

CANADIAN PRODUCT THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Oh-Canada/What-s-New-On-The-Site-Today-Canada/td-p/2164948

BRAND THREADS

Spoiler

ABHhttps://community.sephora.com/t5/Brand-Loyal/The-Anastasia-Beverly-Hills-Thread/td-p/2516061BECCAhttps://community.sephora.com/t5/Brand-Loyal/%EF%B8%8FBecca-thread/m-p/2431704BENEFIThttps://community.sephora.com/t5/Brand-Loyal/The-Benefit-thread/m-p/2933351BESAMEhttps://community.sephora.com/t5/Brand-Loyal/The-Besame-Cosmetics-Thread/m-p/3316483BIOTHERMhttps://community.sephora.com/t5/Brand-Loyal/The-Biotherm-Thread/m-p/2439346BITEhttps://community.sephora.com/t5/Brand-Loyal/Upcoming-BITE-Beauty-Releases/m-p/2025165BOBBI BROWNhttps://community.sephora.com/t5/Brand-Loyal/Bobbi-Brown-Thread/td-p/2562428BURBERRYhttps://community.sephora.com/t5/Brand-Loyal/Burberry-Beauty-Updates/td-p/1983178CHANELhttps://community.sephora.com/t5/Brand-Loyal/Chanel-Updates/m-p/1940873CHARLOTTE TILBURYhttps://community.sephora.com/t5/Brand-Loyal/Let-s-talk-about-Charlotte-Tilbury/td-p/2005225CIATE LONDONhttps://community.sephora.com/t5/Makeup-Is-Life/All-about-Ciate-London/td-p/2464559COLOURPOPhttps://community.sephora.com/t5/Brand-Loyal/Any-ColourPop-Fans-Here/td-p/2156337COVER FXhttps://community.sephora.com/t5/Brand-Loyal/Cover-Fx-Love/m-p/2675382DECIEMhttps://community.sephora.com/t5/Brand-Loyal/THE-DECIEM-THREAD/m-p/2729996DIORhttps://community.sephora.com/t5/Brand-Loyal/All-Things-Dior/m-p/2545923DIPTYQUEhttps://community.sephora.com/t5/Brand-Loyal/Discussion-for-the-Diptyque-Crowd-please-join/td-p/2341...ESTEE LAUDERhttps://community.sephora.com/t5/Brand-Loyal/Estee-Lauder-Thread-New-Releases/td-p/2552834FARMACYhttps://community.sephora.com/t5/Brand-Loyal/New-brand-Farmacy-feedback-and-discussion/td-p/2153377FENTY BEAUTYhttps://community.sephora.com/t5/Brand-Loyal/THE-FENTY-BEAUTY-THREAD/m-p/2877198GIORGIO ARMANIhttp://community.sephora.com/t5/Makeup/Do-we-seriously-not-have-a-thread-dedicated-to-all-things/m-p...GIVENCHYhttp://community.sephora.com/t5/Beauty-Confessions/The-GIVENCHY-Thread/td-p/2565876GUERLAINhttp://community.sephora.com/t5/Beauty-Insider/For-the-love-of-all-things-Guerlain/td-p/2180749HOURGLASShttp://community.sephora.com/t5/Products/HOURGLASS-THREAD/m-p/2419091HUDA BEAUTYhttp://community.sephora.com/t5/Makeup/The-HUDA-BEAUTY-Thread/td-p/2729529INDIE BRANDShttp://community.sephora.com/t5/Makeup/Indie-brands-and-other-not-so-talked-about-makeup-brands/td-p...IT COSMETICShttp://community.sephora.com/t5/Makeup/IT-Cosmetics-Thread/td-p/2468298JO MALONEhttps://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609140KAT VON Dhttp://community.sephora.com/t5/Makeup/THE-KVD-THREAD/m-p/2544212KEVYN AUCOINhttp://community.sephora.com/t5/Makeup/Kevyn-Aucoin-Thread/td-p/2437161KIKOhttp://community.sephora.com/t5/Makeup/Let-s-Talk-About-Kiko/td-p/2341265LANCOMEhttps://community.sephora.com/t5/Brand-Loyal/The-Lancome-Thread/m-p/2861748LAURA MERCIERhttp://community.sephora.com/t5/Makeup/Laura-Mercier-Thread/td-p/2562421LIPSTICK QUEENhttps://community.sephora.com/t5/Brand-Loyal/Lipstick-Queen-Thread/m-p/2737940LUSHhttps://community.sephora.com/t5/Brand-Loyal/THE-LUSH-THREAD/m-p/3131963MAChttp://community.sephora.com/t5/Makeup/MAC-Love-and-Releases-Thread/td-p/2109065MAKE UP FOR EVERhttp://community.sephora.com/t5/Makeup/The-MUFE-Make-Up-For-Ever-Thread/td-p/2406781MARC JACOBShttp://community.sephora.com/t5/Makeup/Marc-Jacobs-Beauty-News-amp-Discussion/m-p/2301944MILK MAKEUPhttps://community.sephora.com/t5/Brand-Loyal/Milk-Makeup-Thread/m-p/2848850MISCELLANEOUS JAPANESE BEAUTY BRANDShttps://community.sephora.com/t5/Makeup-Is-Life/MISCELLANEOUS-JAPANESE-BEAUTY-BRANDS-THREAD-NEWS-amp...#M35047NARShttp://community.sephora.com/t5/Makeup/Let-s-Talk-About-NARS/td-p/2099708NATASHA DENONAhttp://community.sephora.com/t5/Makeup/Natasha-Denona/td-p/2090656NUDEhttp://community.sephora.com/t5/Skincare-Stories/NUDE-Skincare-Thread/td-p/2507094NUDESTIXhttps://community.sephora.com/t5/Brand-Loyal/Let-s-Get-Nudestix/m-p/3061231PAT McGRATHhttp://community.sephora.com/t5/Makeup/PAT-McGRATH-LABS/td-p/2418816RITUEL DE FILLEhttp://community.sephora.com/t5/Makeup/Does-anyone-have-experience-with-Rituel-de-Fille/td-p/2059082SEPHORA COLLECTIONhttp://community.sephora.com/t5/Makeup/Sephora-collection-New-Releases-and-Discussion-thread/td-p/27...SHISEIDOhttps://community.sephora.com/t5/Makeup-Is-Life/THE-SHISEIDO-THREAD-NEWS-amp-DISCUSSION/m-p/4105635#...SMASHBOXhttps://community.sephora.com/t5/Brand-Loyal/Smashbox-Discussion-Thread/m-p/2913519#M52686STILAhttps://community.sephora.com/t5/Brand-Loyal/Stila-Cosmetics-New-Releases-2017/m-p/2709226STORYBOOK COSMETICShttp://community.sephora.com/t5/Makeup/Storybook-Cosmetics-Thread/td-p/2717768SUQQUhttps://community.sephora.com/t5/Makeup-Is-Life/THE-SUQQU-THREAD-NEWS-amp-DISCUSSION/m-p/4105770SURRATThttp://community.sephora.com/t5/Makeup/Let-s-talk-about-Surratt/td-p/2455924TARTEhttp://community.sephora.com/t5/Makeup/THE-TARTE-THREAD/td-p/2419298TATCHAhttps://community.sephora.com/t5/Brand-Loyal/The-Tatcha-Beauty-Thread/m-p/3388968TOM FORDhttp://community.sephora.com/t5/Makeup/Tom-Ford-Updates/td-p/1903440TOO FACEDhttp://community.sephora.com/t5/Makeup/Too-Faced-New-Releases-2016/td-p/2500873URBAN DECAYhttp://community.sephora.com/t5/Makeup/Urban-Decay-Thread/td-p/2147187VISEARThttp://community.sephora.com/t5/Makeup/THE-VISEART-THREAD/m-p/2396215YSLhttp://community.sephora.com/t5/Makeup/YSL-Love-Updates/td-p/2430645

Old Beauty News Thread

Spoiler

https://community.sephora.com/t5/Trending-Now/BEAUTY-NEWS/m-p/2471889

danielledanielle · ‎05-07-2023

This sounds like more marketing to the TikTok crowd. Also, not really thrilled when I think about how sugar is marketed to younger people. But, interesting nonetheless @itsfi

bakeamuffin · ‎05-07-2023

It will be interesting to see the changes or ways it impacts Sephora US overall image. I’m curious what differences we'll notice @danielledanielle, it definitely sounds like you’re right about roping in the tik tok/teen crowd (I don’t even use that app so I’m totally in the dark lol) but that should be fun and easy since they already love the Dior Lip Glow Oil haha at $50CAD a pop that’s a few babysitting

hours.

itsfi · ‎05-06-2023

Jones Road no longer being sold at Credo Beauty.

Photo credit: Credo Beauty

Kim888 · ‎04-25-2023

Sephora will now require a $25 purchase to redeem birthday gifts online (found on Reddit).

This definitely seemed inevitable imo with all the abuse of the system going on and you already had to make a purchase when redeeming online, there’s just a minimum now. They haven’t changed it for in store so you can still redeem with no purchase there. I wonder if they will start iding people

greeneyedgirl107 · ‎04-25-2023

@Kim888 seems like the next step would be bday gift in-store with $25 min purchase. I feel like the beauty business is getting larger in many ways, but we get less. I just spent almost $100 at Neiman Marcus and no GWP, and certainly no free samples. They used a bubble envelope for shipping so the cardboard packaging is damaged.

CookieGirl1 · ‎04-21-2023

Sephora launches national take-back program Beauty (Re)purposed

BY ZOFIA ZWIEGLINSKA

APR 21, 2023

With its first nationwide empties program, dubbed Beauty (Re)Purposed, Sephora is hoping to reduce the amount of hard-to-recycle packaging waste going to landfill.

As of Friday, more than 600 Sephora stores across the U.S. and Canada now take back packaging from any brand and recycle it through the company’s partner, non-profit Pact. Sephora is covering all in-store collection costs, so this is a free service to shoppers. If a Sephora store is not accessible to a customer, they may use the Pact mail-back collection program. Customers fill out a form on the Pact website and can send in their items for $8. Information can be found on the Sephora landing page on Pact’s website.

“As the largest prestige beauty omni-retailer in the U.S. and Canada, Sephora has a responsibility to help lead industry-wide collaboration and change to support circularity,” said Desta Raines, Sephora’s director of sustainability.

Starting 15 years ago, Sephora has partnered with specialty recycler G2 Revolution, so far diverting 23.7 million pounds of returned, damaged or expired cosmetic product waste from landfills. Beauty (Re)Purposed will add another layer to this effort, in the form of collecting and diverting hard-to-recycle materials, and involving customers in the process. Sephora declined to disclose its investment in the Pact program.

“The reality is that discarding beauty packaging can be complex for many people, including beauty consumers,” said Raines. “It was important for Sephora to find a partner like Pact who shares our values and, in collaboration, can help to educate our clients and the broader industry about making the process [of recycling] more intuitive and accessible for all.”

Pact, which already works with Ulta Beauty, Fenty Beauty and Ilia, among over 150 other partners, was founded by beauty veterans Victor Casale, previously of MAC Cosmetics, and Mia Davis, vp of Credo Beauty. “[Pact] knows this industry inside and out, and they are committed to addressing our industry’s unique packaging issues,” said Raines.

“Retailers will play an important role in this transition,” said co-founder of Pact, Victor Casale. “Fundamental shifts to more sustainable solutions in the beauty industry can only happen if every part of the supply chain is committed to change for the better. Consumer education and engagement at retail point of sale can create the most change.”

The key to being able to enable the recycling of harder-to-recycle materials is packaging. Pact must collect enough volume of 14 different types of packaging before recycling it. For Sephora, this is an opportunity to gather data on what materials are being returned, which it will track.

“Pact’s goal is to amass enough volume to sell the material to end-buyers who can reuse or repurpose the material,” said Raines. “The material collected by each bin is tracked, including how much plastic and what kind of plastic, and how much glass, [for example],” said Raines.

The cosmetics business is the fourth largest plastic packaging user globally, with plastic accounting for about 67% of the industry’s packaging volume, according to market research company Vantage Market Research. With 120 billion units of packaging waste being produced annually, according to research from environmental campaign Zero Waste Week, retailers that can take back packaging from many brands are a key part of the beauty industry waste solution.

A key part of the Beauty (Re)Purposed program is education. Sephora will share information about the program across its channels, including social, digital and stores, with specific activations set to promote it later this year. Sephora has also collaborated with Pact to provide more information on its site.

“As with other collection programs, the success of this program depends on consumer participation. Education is a critical aspect of fostering that. Our goal is to make it easier to properly process empty products and therefore help to reduce the barriers to more widespread participation,” said Raines.

Alongside the Sephora launch, Pact is also announcing a new brand partnership with Benefit, allowing customers to mail in up to five empties per month for free. Benefit’s director for U.S. e-commerce, Joanne Marzan, said, “We want to provide our consumers with easy solutions to do good. Offering a takeback program via this partnership with Pact is important to us to move towards a more sustainable future.”

Some brands that are already offering take-back programs, like MAC Cosmetics, Susanne Kaufman and Farmacy, incentivize customers to recycle via their Pact programs with points redeemable against future products. Sephora’s partnership with Pact does not include a loyalty program component, which does seem like a missed opportunity, considering its 3 million members. Raines said the company has no immediate plans to integrate the loyalty program.

danielledanielle · ‎04-21-2023

This is great. I was wondering if it was still through the Pact Collective, @CookieGirl1 , so much easier if all stores do it, instead of a specific few.

They should give a point incentive though, I think there was in the earlier, initial days, but I literally dropped a bunch of empties off 2 weeks ago, and nada. Would be nice, even if it was just 50-100 pts @SephoraBIC .

CookieGirl1 · ‎04-22-2023

@danielledanielle that would be SO nice if you could get points for it!

greeneyedgirl107 · ‎04-21-2023

@danielledanielle @CookieGirl1 great news! And I agree about the points incentive. At least for the roll-out.

pocketvenus · ‎04-13-2023

Protestors in France targeted LVMH's headquarters today. The luxury conglomerate owns a number of Sephora brands like Benefit, MUFE, Fenty, Guerlain. From Reuters, "If you're looking for money to finance pensions, take it from the pockets of billionaires," said Fabien Villedieu, a representative of the Sud Rail union said, stressing that the protest was "symbolic and peaceful."

itsfi · ‎04-04-2023

Sephora products to be available through Zappos…

Article from insiderintelligence (dot) com

Kim888 · ‎04-04-2023

This is very strange @itsfi ! On the other hand Zappos can be returned at Whole Foods like Amazon prime packages which could be convenient for people

itsfi · ‎04-04-2023

It took me by surprise as well when I saw the article @Kim888 but time will tell. Good point on the returns; I hadn’t thought about that.

Titian06 · ‎04-04-2023

Zappos, really? 😳 I don't know what to say, @itsfi ... Thanks for sharing.

itsfi · ‎04-04-2023

@Titian06, the author of the article notes that the success of this partnership remains to be seen. It’s not a pairing that came to my mind but it does expand Sephora’s footprint in the e-commerce space. We’ll see how it pans out.

pocketvenus · ‎04-04-2023

There's been an update on Forma Brands' bankruptcy. Forma is the owner of Morphe and Lipstick Queen and filed for Chapter 11 bankruptcy back in January.

From Business of Fashion

Forma reached an agreement with lenders Jefferies Finance LLC and Cerberus Capital Management to be acquired in exchange for $690 million in debt relief.

The company, once valued at $2 billion, had a tumultuous stretch over the past few years. Sales hit $400 million in 2019, according to company documents, thanks to partnerships with celebrities and influencers. But the business deteriorated after Morphe cut ties with some of them for inappropriate behaviour.

Forma, which generates about 80 percent of its sales from Morphe, also took a hit from supply chain snarls and reduced consumer demand for colour cosmetics. Revenue missed internal planning by about 20 percent in 2021, according to a December 2021 company document reviewed by Bloomberg News.

Before the slump, product collaborations with internet celebrities such as Jeffree Star, Jaclyn Hill and James Charles — beauty YouTubers with millions of subscribers — regularly sold out in minutes and made up more than 40 percent of the brand’s revenue between 2016 and 2019, according to the company’s chief restructuring officer.

However, Star was accused of using offensive language in 2020 and allegations of Charles sending sexually explicit messages to minors surfaced in 2021. Morphe later cut ties with both of them.

The company made attempts to shore up sales with other influencers and celebrities like Emma Chamberlain and Ariana Grande. But the projects struggled as the brand, firmly in distressed territory, stared down a liquidity crunch and potential defaults with its creditors.

Much of 2022 was focused on trimming down its corporate headcount, gutting its budgets for its portfolio brands like Playa Haircare and slimming down Morphe’s retail footprint. In August and September, the company hired restructuring experts. Among them were executives who’ve served on the boards of beleaguered companies like American Apparel and Sears.

During this time, lenders Jefferies and Cerberus provided an additional $18 million of secured loans to buffer Forma’s cash coffers, according to testimony from Forma’s chief restructuring officer. But as the months went by, executives soon realised that an out-of-court restructuring would prove futile.

In early January, the company closed all of Morphe’s US stores — about 20 in total. Then it filed for Chapter 11 bankruptcy about a week later.

As the company tries to bounce back, Morphe will have to wade through a consumer base that is more apathetic to celebrity-backed brands. Another hurdle is that shoppers have been shifting purchases to skincare from the brand’s core of color cosmetics.

Titian06 · ‎04-04-2023

@pocketvenus - It's too bad that a company that stands up for morality, is torn to shreds by the same consumers who complain about the ethical behavior of people in the media.

This article also speaks to what a small group of us were talking about which is the oversaturation of celebrity backed brands. There are way too many and nothing creative has come along.

This company appears to be caught in the middle.

pocketvenus · ‎04-04-2023

@Titian06 It also seems like the company was just very reliant on the influencer bubble as a whole, so it's perhaps not just the controversies that brought it down? So when that influencer bubble deflated overall and social media habits changed, the company was left scrambling. And I agree, the market feels very oversaturated right now!

pocketvenus · ‎04-04-2023

L'Oreal just bought Aesop for $2.52 billion! Maybe Aesop will come to Sephora?

From Cosmetics Business

The French cosmetics goliath will complete the deal in Q3 2023, and plans to expand the brand’s presence in China and invest into its travel retail operations.

It comes after Natura & Co first began considering selling a minority stake in the brand in December 2022.

An IPO was considered at the time, but volatile markets forced Natura to focus on a stake sale instead.

This prompted an intense bidding war between rival beauty giants LVMH, led by the world's richest man Bernard Arnault , and Shiseido.

“Aesop is the epitome of avant-garde beauty, whose products are not only made with great care and exceptional attention to detail; they are a superb combination of urbanity, hedonism and undeniable luxury,” said Nicolas Hieronimus, CEO of L'Oréal.

The Brazilian beauty manufacturer said the sale was made to strengthen its balance sheet, allowing for further investments to be made into the Latin American market. It also plans to increase Avon International's footprint and improve The Body Shop´s business model, which has seen straggling sales in recent years.

Natura originally acquired a majority stake of Aesop in 2012 and took complete ownership in 2016.

itsfi · ‎04-04-2023

@pocketvenus, I saw this on my way to work this morning. Would love to see Aesop in Sephora.

Do you know if they mean duty free shops and/or standalone stores/kiosks in airports by their reference to “travel retail operations?” Admittedly, it has been ages since I traveled internationally so I’m not familiar with travel retail operations in that space, and there’s not anything that I’ve seen in that same vein at the domestic terminals; well, other than those stores to pick up magazines, mouthwash, water etc. and some local stores.

pocketvenus · ‎04-04-2023

@itsfi I don't know but air travel is exactly what I assumed too. Perhaps on the plane as well? When I type the term into Google, it seems we are on the right track.