Sephora

veronika23 · ‎12-09-2020

~ Updated Dec 23rd 2020 ~

A place to talk about beauty news... anything that doesn't have a specific thread. For upcoming releases, product updates and brand threads see the links below.

Thanks to everyone who contributes to this thread!

UPCOMING RELEASES

2021 RELEASES THREAD

https://community.sephora.com/t5/Beauty-Confidential/2021-PRODUCT-RELEASES-THREAD/m-p/5692691

FALL-WINTER & HOLIDAY RELEASES

https://community.sephora.com/t5/Beauty-Confidential/FALL-WINTER-amp-HOLIDAY-2020-RELEASES/m-p/55432...

FOUND IN THE WILD THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Trending-Now/FOUND-IN-THE-WILD-THREAD/m-p/5157361

CANADIAN PRODUCT THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Oh-Canada/What-s-New-On-The-Site-Today-Canada/td-p/2164948

BRAND THREADS

Spoiler

ABHhttps://community.sephora.com/t5/Brand-Loyal/The-Anastasia-Beverly-Hills-Thread/td-p/2516061BECCAhttps://community.sephora.com/t5/Brand-Loyal/%EF%B8%8FBecca-thread/m-p/2431704BENEFIThttps://community.sephora.com/t5/Brand-Loyal/The-Benefit-thread/m-p/2933351BESAMEhttps://community.sephora.com/t5/Brand-Loyal/The-Besame-Cosmetics-Thread/m-p/3316483BIOTHERMhttps://community.sephora.com/t5/Brand-Loyal/The-Biotherm-Thread/m-p/2439346BITEhttps://community.sephora.com/t5/Brand-Loyal/Upcoming-BITE-Beauty-Releases/m-p/2025165BOBBI BROWNhttps://community.sephora.com/t5/Brand-Loyal/Bobbi-Brown-Thread/td-p/2562428BURBERRYhttps://community.sephora.com/t5/Brand-Loyal/Burberry-Beauty-Updates/td-p/1983178CHANELhttps://community.sephora.com/t5/Brand-Loyal/Chanel-Updates/m-p/1940873CHARLOTTE TILBURYhttps://community.sephora.com/t5/Brand-Loyal/Let-s-talk-about-Charlotte-Tilbury/td-p/2005225CIATE LONDONhttps://community.sephora.com/t5/Makeup-Is-Life/All-about-Ciate-London/td-p/2464559COLOURPOPhttps://community.sephora.com/t5/Brand-Loyal/Any-ColourPop-Fans-Here/td-p/2156337COVER FXhttps://community.sephora.com/t5/Brand-Loyal/Cover-Fx-Love/m-p/2675382DECIEMhttps://community.sephora.com/t5/Brand-Loyal/THE-DECIEM-THREAD/m-p/2729996DIORhttps://community.sephora.com/t5/Brand-Loyal/All-Things-Dior/m-p/2545923DIPTYQUEhttps://community.sephora.com/t5/Brand-Loyal/Discussion-for-the-Diptyque-Crowd-please-join/td-p/2341...ESTEE LAUDERhttps://community.sephora.com/t5/Brand-Loyal/Estee-Lauder-Thread-New-Releases/td-p/2552834FARMACYhttps://community.sephora.com/t5/Brand-Loyal/New-brand-Farmacy-feedback-and-discussion/td-p/2153377FENTY BEAUTYhttps://community.sephora.com/t5/Brand-Loyal/THE-FENTY-BEAUTY-THREAD/m-p/2877198GIORGIO ARMANIhttp://community.sephora.com/t5/Makeup/Do-we-seriously-not-have-a-thread-dedicated-to-all-things/m-p...GIVENCHYhttp://community.sephora.com/t5/Beauty-Confessions/The-GIVENCHY-Thread/td-p/2565876GUERLAINhttp://community.sephora.com/t5/Beauty-Insider/For-the-love-of-all-things-Guerlain/td-p/2180749HOURGLASShttp://community.sephora.com/t5/Products/HOURGLASS-THREAD/m-p/2419091HUDA BEAUTYhttp://community.sephora.com/t5/Makeup/The-HUDA-BEAUTY-Thread/td-p/2729529INDIE BRANDShttp://community.sephora.com/t5/Makeup/Indie-brands-and-other-not-so-talked-about-makeup-brands/td-p...IT COSMETICShttp://community.sephora.com/t5/Makeup/IT-Cosmetics-Thread/td-p/2468298JO MALONEhttps://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609140KAT VON Dhttp://community.sephora.com/t5/Makeup/THE-KVD-THREAD/m-p/2544212KEVYN AUCOINhttp://community.sephora.com/t5/Makeup/Kevyn-Aucoin-Thread/td-p/2437161KIKOhttp://community.sephora.com/t5/Makeup/Let-s-Talk-About-Kiko/td-p/2341265LANCOMEhttps://community.sephora.com/t5/Brand-Loyal/The-Lancome-Thread/m-p/2861748LAURA MERCIERhttp://community.sephora.com/t5/Makeup/Laura-Mercier-Thread/td-p/2562421LIPSTICK QUEENhttps://community.sephora.com/t5/Brand-Loyal/Lipstick-Queen-Thread/m-p/2737940LUSHhttps://community.sephora.com/t5/Brand-Loyal/THE-LUSH-THREAD/m-p/3131963MAChttp://community.sephora.com/t5/Makeup/MAC-Love-and-Releases-Thread/td-p/2109065MAKE UP FOR EVERhttp://community.sephora.com/t5/Makeup/The-MUFE-Make-Up-For-Ever-Thread/td-p/2406781MARC JACOBShttp://community.sephora.com/t5/Makeup/Marc-Jacobs-Beauty-News-amp-Discussion/m-p/2301944MILK MAKEUPhttps://community.sephora.com/t5/Brand-Loyal/Milk-Makeup-Thread/m-p/2848850MISCELLANEOUS JAPANESE BEAUTY BRANDShttps://community.sephora.com/t5/Makeup-Is-Life/MISCELLANEOUS-JAPANESE-BEAUTY-BRANDS-THREAD-NEWS-amp...#M35047NARShttp://community.sephora.com/t5/Makeup/Let-s-Talk-About-NARS/td-p/2099708NATASHA DENONAhttp://community.sephora.com/t5/Makeup/Natasha-Denona/td-p/2090656NUDEhttp://community.sephora.com/t5/Skincare-Stories/NUDE-Skincare-Thread/td-p/2507094NUDESTIXhttps://community.sephora.com/t5/Brand-Loyal/Let-s-Get-Nudestix/m-p/3061231PAT McGRATHhttp://community.sephora.com/t5/Makeup/PAT-McGRATH-LABS/td-p/2418816RITUEL DE FILLEhttp://community.sephora.com/t5/Makeup/Does-anyone-have-experience-with-Rituel-de-Fille/td-p/2059082SEPHORA COLLECTIONhttp://community.sephora.com/t5/Makeup/Sephora-collection-New-Releases-and-Discussion-thread/td-p/27...SHISEIDOhttps://community.sephora.com/t5/Makeup-Is-Life/THE-SHISEIDO-THREAD-NEWS-amp-DISCUSSION/m-p/4105635#...SMASHBOXhttps://community.sephora.com/t5/Brand-Loyal/Smashbox-Discussion-Thread/m-p/2913519#M52686STILAhttps://community.sephora.com/t5/Brand-Loyal/Stila-Cosmetics-New-Releases-2017/m-p/2709226STORYBOOK COSMETICShttp://community.sephora.com/t5/Makeup/Storybook-Cosmetics-Thread/td-p/2717768SUQQUhttps://community.sephora.com/t5/Makeup-Is-Life/THE-SUQQU-THREAD-NEWS-amp-DISCUSSION/m-p/4105770SURRATThttp://community.sephora.com/t5/Makeup/Let-s-talk-about-Surratt/td-p/2455924TARTEhttp://community.sephora.com/t5/Makeup/THE-TARTE-THREAD/td-p/2419298TATCHAhttps://community.sephora.com/t5/Brand-Loyal/The-Tatcha-Beauty-Thread/m-p/3388968TOM FORDhttp://community.sephora.com/t5/Makeup/Tom-Ford-Updates/td-p/1903440TOO FACEDhttp://community.sephora.com/t5/Makeup/Too-Faced-New-Releases-2016/td-p/2500873URBAN DECAYhttp://community.sephora.com/t5/Makeup/Urban-Decay-Thread/td-p/2147187VISEARThttp://community.sephora.com/t5/Makeup/THE-VISEART-THREAD/m-p/2396215YSLhttp://community.sephora.com/t5/Makeup/YSL-Love-Updates/td-p/2430645

Old Beauty News Thread

Spoiler

https://community.sephora.com/t5/Trending-Now/BEAUTY-NEWS/m-p/2471889

danielledanielle · ‎01-23-2022

What? Like, how?

QueenMarceline · ‎01-28-2022

@danielledanielle ULTA is thriving right now.

danielledanielle · ‎01-28-2022

@QueenMarceline , that's may be so, but I was more surprised because Fenty is part owned by LVMH, which owns Sephora. With the exception of KVD beauty, until then, most of those brands have not appeared at Ulta.

I remember hoping for this awwhhiiiille back, and I think there is a thread somewhere I said so 🤔🤔

QueenMarceline · ‎01-28-2022

@danielledanielle I thought they also owned the likes of brands like benefit and fresh as well? Honestly, I don't think I'll be surprised by anything ULTA does after acquiring Chanel. I never thought I'd see the day that happened. ULTA has been slowly acquiring lots of brands, their stock has been soaring upwards ever since their initial drop off in covid, it's honestly kind of impressive considering they are worth $100/stock more than their pre-covid rate right now, something not many companies could ever dream of doing. I don't know what ULTA is doing on the business side of things but whatever they are doing clearly involves some insane type of hustle. They've also steadily been acquiring indie brands that used to be only available direct from the brand site, I'm honestly just super impressed at their growth. I have a bit of a snobby friend who 5+ years ago "wouldn't be caught dead inside an ULTA" who now regularly shops there. I feel like they have completely changed the way people look at/feel about their brand. I truly believe gone are the days that people think ULTA is a store "full of drug store makeup", as my friend used to say.

danielledanielle · ‎01-28-2022

Again @QueenMarceline , not really referring to people's impression of Ulta. After all, I shop there, too. More so the former exclusivity of some brands, hence the tone of my initial post/reply. Specifically, I was thinking of the Kendo brands under LMVH, Marc Jacobs/KVD/Fenty/Ole. For quite some time, these brands were not available elsewhere, so I am wondering what changed along those lines. As you said, Ulta is also acquiring indie brands. Another factor is indie brands often get acquired by bigger brands, which also makes them more available to consumers. Again, not stating why one store should or should not have...just wondering what has changed.

Also, Chanel at one point was at Sephora, btw, at select stores. I'm not a huge Chanel person. It's a great brand, just never got into it. As beauty becomes bigger, certain moves into certain spaces doesn't surprise me as much. This one did.

QueenMarceline · ‎01-28-2022

@danielledanielle I also shop there, was just elaborating on how their consumer targets and broad range of products has shifted over the years. I'm aware that Sephora used to have Chanel available in select stores my mom is a huge fan (me, not so much) and for a long time Sephora was the only place that I could get her gifts from that brand. I think that's why this one was the shocker to me as opposed to yours being the Fenty Beauty inclusion. Chanel is a brand I distinctly associated with Sephora due to the fact that for over a decade it was the only place I bought anything Chanel beauty related from, this felt almost like them "jumping ship" and I never saw it coming. As to what changed, I'm not really sure... but I am guessing it has something to do with the overall success/trajectory of the Ulta brand in recent years as well as the shift of how consumers think of the brand. Money talks and if Fenty Beauty sees opportunity to expand their brand by also selling their products at Ulta, I think they will do that regardless of their ties/affiliation with Sephora. I've heard Chanel is pretty selective on their retailers and I think that Ulta's disassociation in the last half decade of being thought of as a mostly drug-store brand by consumers has been really helping higher end brands make the move over to Ulta. This has been happening slowly with various luxury brands that used to never sell at Ulta such as Drunk Elephant and Kate Somerville. I think this helps other luxury brands feel more secure in following suit which seems now every month (or less), Ulta is acquiring a new (luxury) brand.

I've never tried Fenty Beauty but I've been very curious about it. Using only myself as an example, I feel like having it be more accessible at Ulta (which I have plenty of near me) will make me more inclined to try/buy vs. at Sephora where I shop online 95% of the time.

danielledanielle · ‎01-28-2022

I think you and I were talking about two different things related to the same retailers @QueenMarceline . Brands go in and out of store, especially given the current financial situation, I wouldn't be surprised to see more brands show up at Ulta given how many stores the have opened, but even then there's a limit. I am more iffy when brands that haven't shown up places expand. Sometimes, I'm excited, other times I am leary.

QueenMarceline · ‎01-28-2022

@danielledanielle That's a very good, valid and underrepresented point. Not all expansion moves are good expansion moves.

AMK721 · ‎01-28-2022

@QueenMarceline agree.. they get the bulk of my $

QueenMarceline · ‎01-28-2022

@AMK721 Yes, especially in recent years...

itsfi · ‎01-11-2022

Jones Road is now available at Credo Beauty:

@WinglessOne @tsavorite @Kim888 @Sunnysmom

Sunnysmom · ‎01-12-2022

Thanks so much @itsfi I saw this also! Terrific!

itsfi · ‎01-12-2022

@Sunnysmom, nice to see another site to purchase from; may come in handy for shipping. 😂

Sunnysmom · ‎01-12-2022

Same brain @itsfi and promos if included! 😬

Kim888 · ‎01-12-2022

Thank you for the tag @itsfi !

itsfi · ‎01-12-2022

You're welcome @Kim888! I know there's a lot of no-buys, low-buys, low(er)-buys taking place this time of the year but thought it might be helpful to know for later in the year. 😆