Sephora

veronika23 · ‎12-09-2020

~ Updated Dec 23rd 2020 ~

A place to talk about beauty news... anything that doesn't have a specific thread. For upcoming releases, product updates and brand threads see the links below.

Thanks to everyone who contributes to this thread!

UPCOMING RELEASES

2021 RELEASES THREAD

https://community.sephora.com/t5/Beauty-Confidential/2021-PRODUCT-RELEASES-THREAD/m-p/5692691

FALL-WINTER & HOLIDAY RELEASES

https://community.sephora.com/t5/Beauty-Confidential/FALL-WINTER-amp-HOLIDAY-2020-RELEASES/m-p/55432...

FOUND IN THE WILD THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Trending-Now/FOUND-IN-THE-WILD-THREAD/m-p/5157361

CANADIAN PRODUCT THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Oh-Canada/What-s-New-On-The-Site-Today-Canada/td-p/2164948

BRAND THREADS

Spoiler

ABHhttps://community.sephora.com/t5/Brand-Loyal/The-Anastasia-Beverly-Hills-Thread/td-p/2516061BECCAhttps://community.sephora.com/t5/Brand-Loyal/%EF%B8%8FBecca-thread/m-p/2431704BENEFIThttps://community.sephora.com/t5/Brand-Loyal/The-Benefit-thread/m-p/2933351BESAMEhttps://community.sephora.com/t5/Brand-Loyal/The-Besame-Cosmetics-Thread/m-p/3316483BIOTHERMhttps://community.sephora.com/t5/Brand-Loyal/The-Biotherm-Thread/m-p/2439346BITEhttps://community.sephora.com/t5/Brand-Loyal/Upcoming-BITE-Beauty-Releases/m-p/2025165BOBBI BROWNhttps://community.sephora.com/t5/Brand-Loyal/Bobbi-Brown-Thread/td-p/2562428BURBERRYhttps://community.sephora.com/t5/Brand-Loyal/Burberry-Beauty-Updates/td-p/1983178CHANELhttps://community.sephora.com/t5/Brand-Loyal/Chanel-Updates/m-p/1940873CHARLOTTE TILBURYhttps://community.sephora.com/t5/Brand-Loyal/Let-s-talk-about-Charlotte-Tilbury/td-p/2005225CIATE LONDONhttps://community.sephora.com/t5/Makeup-Is-Life/All-about-Ciate-London/td-p/2464559COLOURPOPhttps://community.sephora.com/t5/Brand-Loyal/Any-ColourPop-Fans-Here/td-p/2156337COVER FXhttps://community.sephora.com/t5/Brand-Loyal/Cover-Fx-Love/m-p/2675382DECIEMhttps://community.sephora.com/t5/Brand-Loyal/THE-DECIEM-THREAD/m-p/2729996DIORhttps://community.sephora.com/t5/Brand-Loyal/All-Things-Dior/m-p/2545923DIPTYQUEhttps://community.sephora.com/t5/Brand-Loyal/Discussion-for-the-Diptyque-Crowd-please-join/td-p/2341...ESTEE LAUDERhttps://community.sephora.com/t5/Brand-Loyal/Estee-Lauder-Thread-New-Releases/td-p/2552834FARMACYhttps://community.sephora.com/t5/Brand-Loyal/New-brand-Farmacy-feedback-and-discussion/td-p/2153377FENTY BEAUTYhttps://community.sephora.com/t5/Brand-Loyal/THE-FENTY-BEAUTY-THREAD/m-p/2877198GIORGIO ARMANIhttp://community.sephora.com/t5/Makeup/Do-we-seriously-not-have-a-thread-dedicated-to-all-things/m-p...GIVENCHYhttp://community.sephora.com/t5/Beauty-Confessions/The-GIVENCHY-Thread/td-p/2565876GUERLAINhttp://community.sephora.com/t5/Beauty-Insider/For-the-love-of-all-things-Guerlain/td-p/2180749HOURGLASShttp://community.sephora.com/t5/Products/HOURGLASS-THREAD/m-p/2419091HUDA BEAUTYhttp://community.sephora.com/t5/Makeup/The-HUDA-BEAUTY-Thread/td-p/2729529INDIE BRANDShttp://community.sephora.com/t5/Makeup/Indie-brands-and-other-not-so-talked-about-makeup-brands/td-p...IT COSMETICShttp://community.sephora.com/t5/Makeup/IT-Cosmetics-Thread/td-p/2468298JO MALONEhttps://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609140KAT VON Dhttp://community.sephora.com/t5/Makeup/THE-KVD-THREAD/m-p/2544212KEVYN AUCOINhttp://community.sephora.com/t5/Makeup/Kevyn-Aucoin-Thread/td-p/2437161KIKOhttp://community.sephora.com/t5/Makeup/Let-s-Talk-About-Kiko/td-p/2341265LANCOMEhttps://community.sephora.com/t5/Brand-Loyal/The-Lancome-Thread/m-p/2861748LAURA MERCIERhttp://community.sephora.com/t5/Makeup/Laura-Mercier-Thread/td-p/2562421LIPSTICK QUEENhttps://community.sephora.com/t5/Brand-Loyal/Lipstick-Queen-Thread/m-p/2737940LUSHhttps://community.sephora.com/t5/Brand-Loyal/THE-LUSH-THREAD/m-p/3131963MAChttp://community.sephora.com/t5/Makeup/MAC-Love-and-Releases-Thread/td-p/2109065MAKE UP FOR EVERhttp://community.sephora.com/t5/Makeup/The-MUFE-Make-Up-For-Ever-Thread/td-p/2406781MARC JACOBShttp://community.sephora.com/t5/Makeup/Marc-Jacobs-Beauty-News-amp-Discussion/m-p/2301944MILK MAKEUPhttps://community.sephora.com/t5/Brand-Loyal/Milk-Makeup-Thread/m-p/2848850MISCELLANEOUS JAPANESE BEAUTY BRANDShttps://community.sephora.com/t5/Makeup-Is-Life/MISCELLANEOUS-JAPANESE-BEAUTY-BRANDS-THREAD-NEWS-amp...#M35047NARShttp://community.sephora.com/t5/Makeup/Let-s-Talk-About-NARS/td-p/2099708NATASHA DENONAhttp://community.sephora.com/t5/Makeup/Natasha-Denona/td-p/2090656NUDEhttp://community.sephora.com/t5/Skincare-Stories/NUDE-Skincare-Thread/td-p/2507094NUDESTIXhttps://community.sephora.com/t5/Brand-Loyal/Let-s-Get-Nudestix/m-p/3061231PAT McGRATHhttp://community.sephora.com/t5/Makeup/PAT-McGRATH-LABS/td-p/2418816RITUEL DE FILLEhttp://community.sephora.com/t5/Makeup/Does-anyone-have-experience-with-Rituel-de-Fille/td-p/2059082SEPHORA COLLECTIONhttp://community.sephora.com/t5/Makeup/Sephora-collection-New-Releases-and-Discussion-thread/td-p/27...SHISEIDOhttps://community.sephora.com/t5/Makeup-Is-Life/THE-SHISEIDO-THREAD-NEWS-amp-DISCUSSION/m-p/4105635#...SMASHBOXhttps://community.sephora.com/t5/Brand-Loyal/Smashbox-Discussion-Thread/m-p/2913519#M52686STILAhttps://community.sephora.com/t5/Brand-Loyal/Stila-Cosmetics-New-Releases-2017/m-p/2709226STORYBOOK COSMETICShttp://community.sephora.com/t5/Makeup/Storybook-Cosmetics-Thread/td-p/2717768SUQQUhttps://community.sephora.com/t5/Makeup-Is-Life/THE-SUQQU-THREAD-NEWS-amp-DISCUSSION/m-p/4105770SURRATThttp://community.sephora.com/t5/Makeup/Let-s-talk-about-Surratt/td-p/2455924TARTEhttp://community.sephora.com/t5/Makeup/THE-TARTE-THREAD/td-p/2419298TATCHAhttps://community.sephora.com/t5/Brand-Loyal/The-Tatcha-Beauty-Thread/m-p/3388968TOM FORDhttp://community.sephora.com/t5/Makeup/Tom-Ford-Updates/td-p/1903440TOO FACEDhttp://community.sephora.com/t5/Makeup/Too-Faced-New-Releases-2016/td-p/2500873URBAN DECAYhttp://community.sephora.com/t5/Makeup/Urban-Decay-Thread/td-p/2147187VISEARThttp://community.sephora.com/t5/Makeup/THE-VISEART-THREAD/m-p/2396215YSLhttp://community.sephora.com/t5/Makeup/YSL-Love-Updates/td-p/2430645

Old Beauty News Thread

Spoiler

https://community.sephora.com/t5/Trending-Now/BEAUTY-NEWS/m-p/2471889

itsfi

Sephora expanding its footprint into professional women's athletics

Article (and images*) from Forbes online

* Photo Credit: Please note reference to "Courtesy of Sephora" is from the Forbes article and the "courtesy of" is made from Sephora to Forbes

fatimamummy

Thank you for the tag @itsfi , This is very interesting, smart and timely sponsorship.

While watching Running Point on Netflix, I actually thought for a moment that Sephora should be sponsoring an actual Women's sports team 😄 Having a Gen Z & a Gen Alpha daughter, I can attest this marketing initiative is a very smart choice.

Remember how gorgeous Simone Biles looked throughout the olympics. My daughter actually pointed out how perfect her makeup was and how it didn't budge or smudge. I jokingly said she must have it set with UD All nighter Setting spray and my girl wanted that spray right. Now a bottle permanently lives in her backpack. My point is this is not only a great step to empower and support women in sports but also clever marketing.

itsfi

Well said @fatimamummy. I agree with how you characterized this business venture and your story about Simone Biles is so well taken. 💖 It really brings it home.

alexasteph

@itsfi I saw Sephora was one of the on court sponsors of the 3-on-3 basketball league as well, and I think Cameron Brink is a UD ambassador.

itsfi

I like the sound of this partnership @alexasteph; a little ashamed I wasn't aware of a new WNBA team in my backyard but pleased there is one. 🏀

Also Sephora Canada will be a founding partner (the first) in Canadas first WNBA team, the Toronoto Tempo. Their play will begin next season. Tagging some of our Canadian BIC beauties - @ather @Mellmars1185 @Guessgal @fatimamummy @TraceyEB @CynthieLu @melissapurple22 @heartsmyface @pocketvenus @Mochapj @haleyvvvv @keana1 @bakeamuffin I feel like I'm missing some folks; so sorry!

TraceyEB

@itsfi, thanks for the tag! Great to see Sephora sponsor women's sports and that there's a Canadian WNBA team!

CynthieLu

There's been some chatter here over the WNBA team in Toronto. It's been kinda exciting, Serena Williams joined as one of owners ( I think early this year) @itsfi

ather

@itsfi This isn’t a collab I thought I would see but very excited!!! 😊

itsfi

Right, @ather?! I've been surprised, pleasantly so, by some of the recent Sephora ventures. 👍

alexasteph

@itsfi Basketball is lower on my list of sports I enjoy (football, hockey, and tennis are my big 3), but since I do like a lot of them I’m fairly current with any sporting related news haha. The colorway and logos of the new team is pretty cool, and despite not being a massive basketball fan in general, I do really like the direction they’re taking the new team.

itsfi

That's awesome that you're current @alexasteph; it's a good knowledge to have, imo. I used to with football, basketball (pro and college) and decades ago could be conversant with players and teams with baseball but football and basketball are probaby the two I tend to be ones I'm most up on, but not as much in the last couple of years. I'll have to check out the schedule for the Golden State Valkyries and maybe take my niece to a game.

makeitup305

Heads up. Sephora is changing their return policy once again.

greeneyedgirl107

@makeitup305 thanks for the info!!! 30 days is just too short for me. I've decreased my beauty purchases so much since Ulta changed theirs to 30 days, and already decreased at Sephora. Shame.

makeitup305

@greeneyedgirl107 on the positive side, maybe it'll make us more conscientious buyers.

itsfi

from The Business of Fashion online

greeneyedgirl107

@itsfi interesting!

itsfi · ‎03-05-2025

Louis Vuitton to enter the cosmetic space.

Pat McGrath named Cosmetic Creative Director of Louis Vuitton!!

Images and information from Louis Vuitton website

danielledanielle · ‎03-06-2025

So many things to discuss! @itsfi

Why makeup within makeup, like Sephora is LVMH, they have stakes in so many brands already?

Will I like this price tag? I'm thinking no, thus far. I can appreciate a LV bag without needing it, so I can see myself appreciating this from afar.

Oof, so is this what's been happening with the lackluster releases (except Glass Skin) with PMG Labs? What's going to happen to her brand...????

itsfi · ‎03-06-2025

Agreed, a lot to be digested and discussed with this @danielledanielle. Very cool for Pat McGrath and big congrats to her. I do agree that this probably a significant if not the primary reason for less newness coming from her line; hoping though that Glass Skin is a sign that she will have more to come, with her makeup, in particular (I haven't tried her skincare yet so I can't speak to that) but I'm pretty sure most of us would love to see more newness from her.

I also agree that the price tag will likely be heftier, a lot heftier, than her PML beauties. Based on the article too, doesn't look like the collection will be available in department stores like Hermes in Nordstrom or Saks, etc. There's probably a host of business reasons for LV jumping into the space, likely including a desire for more market share and being competitive with other luxury brands. I also read an article about the "lipstick effect" and that's also another possible factor but the makeup line has been in development for 5 years and my recollection is that it was just last year that LVMH didn't have record breaking results - sales picked up in the last quarter but 2024 wasn't a great year for them as a whole.

I don't know whether I'll pick up anything from the new makeup collection, but I am interested to see what Pat McGrath and LV have put together for their initial launch - it's a lot of product they have; wondering whether they'll release products category by category over time a la Hermes or one product first like Celine; or all at once. It seems like they have an pretty extensive selection of color cosmetics all ready to go, though it seems like a lot to release all at once, the lipsticks in particular.