Sephora

Stores & Services
Find a Sephora

Happening at Sephora

View all

Services

From makeovers to personalized skincare consultations

Free Classes

Get inspired, play with products & learn new skills

cancel
Showing results for 
Search instead for 
Did you mean: 
Post in Trending at Sephora
|

BEAUTY NEWS 2.0

~ Updated Dec 23rd 2020 ~

 

A place to talk about beauty news... anything that doesn't have a specific thread. For upcoming releases, product updates and brand threads see the links below.

 

Thanks to everyone who contributes to this thread!

 

UPCOMING RELEASES

2021 RELEASES THREAD

https://community.sephora.com/t5/Beauty-Confidential/2021-PRODUCT-RELEASES-THREAD/m-p/5692691

 

FALL-WINTER & HOLIDAY RELEASES

https://community.sephora.com/t5/Beauty-Confidential/FALL-WINTER-amp-HOLIDAY-2020-RELEASES/m-p/55432...

 

FOUND IN THE WILD THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Trending-Now/FOUND-IN-THE-WILD-THREAD/m-p/5157361

 

CANADIAN PRODUCT THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Oh-Canada/What-s-New-On-The-Site-Today-Canada/td-p/2164948

 

BRAND THREADS

Spoiler
ABH
https://community.sephora.com/t5/Brand-Loyal/The-Anastasia-Beverly-Hills-Thread/td-p/2516061
BECCA

https://community.sephora.com/t5/Brand-Loyal/%EF%B8%8FBecca-thread/m-p/2431704
BENEFIT
https://community.sephora.com/t5/Brand-Loyal/The-Benefit-thread/m-p/2933351
BESAME
https://community.sephora.com/t5/Brand-Loyal/The-Besame-Cosmetics-Thread/m-p/3316483
BIOTHERM
https://community.sephora.com/t5/Brand-Loyal/The-Biotherm-Thread/m-p/2439346
BITE

https://community.sephora.com/t5/Brand-Loyal/Upcoming-BITE-Beauty-Releases/m-p/2025165
BOBBI BROWN
https://community.sephora.com/t5/Brand-Loyal/Bobbi-Brown-Thread/td-p/2562428
BURBERRY
https://community.sephora.com/t5/Brand-Loyal/Burberry-Beauty-Updates/td-p/1983178
CHANEL
https://community.sephora.com/t5/Brand-Loyal/Chanel-Updates/m-p/1940873
CHARLOTTE TILBURY
https://community.sephora.com/t5/Brand-Loyal/Let-s-talk-about-Charlotte-Tilbury/td-p/2005225
CIATE LONDON
https://community.sephora.com/t5/Makeup-Is-Life/All-about-Ciate-London/td-p/2464559
COLOURPOP

https://community.sephora.com/t5/Brand-Loyal/Any-ColourPop-Fans-Here/td-p/2156337
COVER FX
https://community.sephora.com/t5/Brand-Loyal/Cover-Fx-Love/m-p/2675382
DECIEM
https://community.sephora.com/t5/Brand-Loyal/THE-DECIEM-THREAD/m-p/2729996
DIOR
https://community.sephora.com/t5/Brand-Loyal/All-Things-Dior/m-p/2545923
DIPTYQUE
https://community.sephora.com/t5/Brand-Loyal/Discussion-for-the-Diptyque-Crowd-please-join/td-p/2341...
ESTEE LAUDER
https://community.sephora.com/t5/Brand-Loyal/Estee-Lauder-Thread-New-Releases/td-p/2552834
FARMACY
https://community.sephora.com/t5/Brand-Loyal/New-brand-Farmacy-feedback-and-discussion/td-p/2153377
FENTY BEAUTY
https://community.sephora.com/t5/Brand-Loyal/THE-FENTY-BEAUTY-THREAD/m-p/2877198
GIORGIO ARMANI
http://community.sephora.com/t5/Makeup/Do-we-seriously-not-have-a-thread-dedicated-to-all-things/m-p...
GIVENCHY
http://community.sephora.com/t5/Beauty-Confessions/The-GIVENCHY-Thread/td-p/2565876
GUERLAIN

http://community.sephora.com/t5/Beauty-Insider/For-the-love-of-all-things-Guerlain/td-p/2180749
HOURGLASS
http://community.sephora.com/t5/Products/HOURGLASS-THREAD/m-p/2419091
HUDA BEAUTY
http://community.sephora.com/t5/Makeup/The-HUDA-BEAUTY-Thread/td-p/2729529
INDIE BRANDS
http://community.sephora.com/t5/Makeup/Indie-brands-and-other-not-so-talked-about-makeup-brands/td-p...
IT COSMETICS

http://community.sephora.com/t5/Makeup/IT-Cosmetics-Thread/td-p/2468298
JO MALONE
https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609140
KAT VON D

http://community.sephora.com/t5/Makeup/THE-KVD-THREAD/m-p/2544212
KEVYN AUCOIN
http://community.sephora.com/t5/Makeup/Kevyn-Aucoin-Thread/td-p/2437161
KIKO
http://community.sephora.com/t5/Makeup/Let-s-Talk-About-Kiko/td-p/2341265
LANCOME
https://community.sephora.com/t5/Brand-Loyal/The-Lancome-Thread/m-p/2861748
LAURA MERCIER
http://community.sephora.com/t5/Makeup/Laura-Mercier-Thread/td-p/2562421
LIPSTICK QUEEN
https://community.sephora.com/t5/Brand-Loyal/Lipstick-Queen-Thread/m-p/2737940
LUSH
https://community.sephora.com/t5/Brand-Loyal/THE-LUSH-THREAD/m-p/3131963
MAC

http://community.sephora.com/t5/Makeup/MAC-Love-and-Releases-Thread/td-p/2109065
MAKE UP FOR EVER
http://community.sephora.com/t5/Makeup/The-MUFE-Make-Up-For-Ever-Thread/td-p/2406781
MARC JACOBS
http://community.sephora.com/t5/Makeup/Marc-Jacobs-Beauty-News-amp-Discussion/m-p/2301944
MILK MAKEUP
https://community.sephora.com/t5/Brand-Loyal/Milk-Makeup-Thread/m-p/2848850
MISCELLANEOUS JAPANESE BEAUTY BRANDS
https://community.sephora.com/t5/Makeup-Is-Life/MISCELLANEOUS-JAPANESE-BEAUTY-BRANDS-THREAD-NEWS-amp...#M35047
NARS

http://community.sephora.com/t5/Makeup/Let-s-Talk-About-NARS/td-p/2099708
NATASHA DENONA
http://community.sephora.com/t5/Makeup/Natasha-Denona/td-p/2090656
NUDE
http://community.sephora.com/t5/Skincare-Stories/NUDE-Skincare-Thread/td-p/2507094
NUDESTIX
https://community.sephora.com/t5/Brand-Loyal/Let-s-Get-Nudestix/m-p/3061231
PAT McGRATH

http://community.sephora.com/t5/Makeup/PAT-McGRATH-LABS/td-p/2418816
RITUEL DE FILLE
http://community.sephora.com/t5/Makeup/Does-anyone-have-experience-with-Rituel-de-Fille/td-p/2059082
SEPHORA COLLECTION
http://community.sephora.com/t5/Makeup/Sephora-collection-New-Releases-and-Discussion-thread/td-p/27...
SHISEIDO
https://community.sephora.com/t5/Makeup-Is-Life/THE-SHISEIDO-THREAD-NEWS-amp-DISCUSSION/m-p/4105635#...
SMASHBOX
https://community.sephora.com/t5/Brand-Loyal/Smashbox-Discussion-Thread/m-p/2913519#M52686
STILA
https://community.sephora.com/t5/Brand-Loyal/Stila-Cosmetics-New-Releases-2017/m-p/2709226
STORYBOOK COSMETICS
http://community.sephora.com/t5/Makeup/Storybook-Cosmetics-Thread/td-p/2717768
SUQQU
https://community.sephora.com/t5/Makeup-Is-Life/THE-SUQQU-THREAD-NEWS-amp-DISCUSSION/m-p/4105770
SURRATT

http://community.sephora.com/t5/Makeup/Let-s-talk-about-Surratt/td-p/2455924
TARTE
http://community.sephora.com/t5/Makeup/THE-TARTE-THREAD/td-p/2419298
TATCHA
https://community.sephora.com/t5/Brand-Loyal/The-Tatcha-Beauty-Thread/m-p/3388968
TOM FORD

http://community.sephora.com/t5/Makeup/Tom-Ford-Updates/td-p/1903440
TOO FACED
http://community.sephora.com/t5/Makeup/Too-Faced-New-Releases-2016/td-p/2500873
URBAN DECAY

http://community.sephora.com/t5/Makeup/Urban-Decay-Thread/td-p/2147187
VISEART
http://community.sephora.com/t5/Makeup/THE-VISEART-THREAD/m-p/2396215
YSL
http://community.sephora.com/t5/Makeup/YSL-Love-Updates/td-p/2430645

 Old Beauty News Thread

Spoiler

 

Re: BEAUTY NEWS 2.0

@Nahnom So true!!

Re: BEAUTY NEWS 2.0

😢 sadly, not click bait...MUG is closing 

 

Re: BEAUTY NEWS 2.0

@ZombieMetroAnt Wow... this makes me super sad.

Re: BEAUTY NEWS 2.0

Bittersweet, as she said. She was able to realize a Dream, and bring a quality product to market, at an approachable price. Hope she can start another wonderful project soon.

Re: BEAUTY NEWS 2.0

From WWD:

Kohl’s to Open 400 Sephora Shops in 2022

In addition, six new brands are being added to the assortment.

By Jenny B. Fine
 

Sephora  and Kohl’s are on track to hit their goal of opening 850 shops by 2023.

This year, 400 new locations will open, bringing the total count to 600 by year-end.

In addition, six new brands will be added to the assortment: Murad, Clarins, Jack Black, Living Proof, Versace and Voluspa.

“The quick and vast rollout of Sephora at Kohl’s  is testament to how much we believe in this partnership and making prestige beauty  more accessible to people everywhere,” said Doug Howe, Kohl’s chief merchandising officer, in a statement. “We’re excited to grow and bring this elevated beauty  experience to more of Kohl’s existing and new customers this year.”

While some industry reports have been mixed about the performance of the partnership thus far, Kohl’s chief executive officer Michelle Gass was optimistic during the company’s third-quarter earnings call last November. She noted that 25 percent of the shoppers of Sephora  at Kohl’s are new to Kohl’s, and said they are younger and more diverse than the retailer’s core consumer base. In addition to driving “extraordinary growth,” to its beauty business, Gass said Kohl’s is seeing incremental mid-single-digit sales lift to overall store sales in the locations where it has launched.

 

Geographically, the locations cover coast-to-coast, including one in Anchorage, Alaska. California will have the most openings, with 46 planned. The Midwest will see an influx, as well, with 30 doors planned for Ohio, 26 doors in Illinois, 20 in Michigan and 19 in Indiana. There will be 26 in Texas, 18 in New York and 15 in New Jersey. Other states with openings in the double digits include Arizona, Colorado, Connecticut, Florida, Maryland, Minnesota, Missouri, Pennsylvania and Virginia.

Re: BEAUTY NEWS 2.0

Hakuhodo USA announced a substantial price increase coming in June 😪

Their brushes are my favorite so I placed an order 🤑

 

Price Increase.png

 

Re: BEAUTY NEWS 2.0

From WWD:

 

EXCLUSIVE: Ilia Beauty to Be Acquired by Courtin-Clarins Family

The buzzy brand is a pioneer in clean makeup.

ByJennifer WeilPlus Icon
February 1, 2022, 12:45pm
 

PARIS — Clean makeup brand Ilia Beauty is being acquired by the Courtin-Clarins family holding company, Famille C, which also owns the Clarins brand.

Financial terms of the deal were not disclosed.

The move will give the holding a pioneer and leader in the burgeoning clean beauty category, which is expected to register significant growth in coming years.

Ten-year-old, Los Angeles-based Ilia is among the buzziest beauty brands today. It was clean before clean was cool, and never wavered from founder Sasha Plavsic’s vision of creating skin care-powered color cosmetics products gentle enough for reactive skin that would also provide long-term benefits. Her clearly outlined mission: to protect and revive skin.

 

“It’s my role in Famille C to identify the brands of tomorrow and therefore diversity the family’s assets,” she explained to WWD. “Ilia is Famille C’s first major and strategic acquisition. The idea is to make it the worldwide leader in clean color [cosmetics].”

 

Plavsic always kept her focus and lead — even while clean became more of an overall trend — with revamped branding, relevant products and a rebooted team.

Ilia’s hero product is the Super Serum Skin Tint, which has sold more than 1 million units since its 2019 launch that transcended brands and channels, and helped the brand triple sales — from $30 million in 2019 to $100 million in 2021. Another bestseller is the Limitless Lash Mascara.

The company’s “motto for clean” includes using organic and natural bases, but sometimes including synthetics in formulations. Each product is looked at individually.

In the U.S., Ilia kept a focus on its own web site, which generates half its business, and on Sephora. The brand has tight distribution — altogether it’s in a few hundred doors, including Credo, Space NK and Mecca, with which Ilia has been doing business for several years.

Ilia has built a loyal client base, with 70 percent of customers repurchasing within 12 months.

The brand raised a Series B from Sandbridge Capital in January 2020, following a Series A led by Silas Capital that Ilia closed in late 2018. Silas also invested in the Series B.

Ilia was founded in 2011 by Plavsic and her brother, Zachary. They first skewed heavily toward the lip category but over time built out other core product lines.

Ilia in 2021 won the WWD Beauty Inc Award for Breakthrough Brand of the Year.

 

The brand is entrenched in a booming segment. According to Brandessence Market Research released last year, the global clean beauty market’s sales were estimated to be $5.44 billion in 2020 and are expected to reach $11.56 billion in 2027, growing at a compound annual growth rate of 12.07 percent.

Plavsic always kept an open mind about her company’s trajectory. She was quoted by WWD last year as saying: “I love what I do and I love creating product. So it’s important that one day, should we choose to find a home that can accommodate a larger strategy globally, that will have to be at the forefront to ensure there’s a real partnership in the understanding of the brand.”

 

Clarins is that new home.

There were numerous suitors for Ilia, but Courtins-Clarins said there were many important commonalities between her company and Plavsic’s.

“We share the same values and had the same desire to take Ilia much further,” said the executive, adding key to both, too, was keeping Plavsic and other company executives in place.

Both groups were started by families and are committed to sustainable development. (Groupe Clarins’ founder, Jacques Courtin-Clarins – Prisca Courtin-Clarins’ grandfather — was a pioneer in natural beauty products and practices beginning in the 1950s. Today, 85 percent of Clarins’ product formulations are natural.)

“We are very careful in the sourcing of our ingredients, and it’s an essential point for Ilia — also the product quality and efficacy,” continued Courtin-Clarins.

For Famille C, the acquisition of Ilia is a major step, as among its goals is to promote innovation in the beauty and well-being spaces.

 

The holding has various activities: a venture branch that takes minority stakes in beauty brands and digital tools; a classical financial investment activity that has, for instance, put funds into French unicorn Mirakl Marketplace, a marketplace platform; a heritage-related division, which invests in French art de vivre, and the mergers-and-acquisitions part.

Jonathan Zrihen, president and CEO of Groupe Clarins, described the acquisition of Ilia as being “in line with the ambitions of the Courtin-Clarins family: remaining on the cutting-edge to develop sustainable beauty for tomorrow.”

 

“Ilia is an amazing brand managed by a great team,” he continued. “I am truly convinced that this operation will enable Ilia to benefit from both Famille C and Clarins expertise to further accelerate and conquer new territories.”

In the recent past, Famille C has made a number of investments and acquisitions. In April 2021 it made a $9 million Series B investment in Pai Skincare. That same month it acquired for 75 million euros the Château Beauséjour, with 6.4 hectares of vine with Saint-Émilion premier grand cru Classe B status, in southwestern France.

The deal with Ilia is expected to close in the first half of this year. Once it’s done, Famille C will own the majority share of the brand, while Clarins will hold a minority stake, as will Plavskic and Lynda Berkowitz, the brand’s CEO.

 

Ilia is to keep its autonomy, while being supported by Clarins. Plavsic and Berkowitz will remain at Ilia, along with their senior leadership team.

“We want to build bridges between Clarins and Ilia, and share good practices,” said Courtin-Clarins. “We want to help them at different levels — Clarins can really support them.”

That includes Ilia’s international expansion, as Clarins has 152 subsidiaries in different geographic markets. “We can help them open up new markets,” said the executive.

Clarins can aid Ilia with regulatory issues as it expands abroad. There will also be support from a research-and-development, packaging, formulation, and supply chain and logistics perspective.

“We want to help them find growth levers,” said Courtin-Clarins, explaining that will involve continuing to establish the brand in the U.S., then to develop it in Europe.

“With Clarins, we are the [skin care] leader in Europe and we have this ease of access to markets, so we will be able to open the doors of European countries quite easily,” she said.

New categories — particularly skin care — could come next for Ilia.

 

“We think there is immense potential,” said Courtin-Clarins, of the brand overall. “It is a company that is profitable. By 2025, we aim to triple Ilia’s value.”

She believes Ilia will be like a little sister to Clarins. “It is the first, and I intend to develop other segments in complementary areas of beauty around Clarins,” said Courtin-Clarins.

Financo Raymond James was Famille C’s financial adviser and Willkie Farr & Gallagher LLP and Villey-Girard-Grolleaud acted as its legal counsel.

Ilia’s financial advice came from Goldman Sachs, while Sidley Austin LLP and Sideman & Bancroft LLP were the brand’s legal counsel.

Re: BEAUTY NEWS 2.0

Henry Rose also coming to Credo. Has anyone tried these? I got a sample pack when they first came out and liked one or two I think. Curious about any of her new scents. 

EDA2401E-9C79-407C-A290-E63EA46CB9B7.jpeg

 

Re: BEAUTY NEWS 2.0

Interesting. 

2BEEA165-8E60-405B-B297-396F683042A4.jpeg

Re: BEAUTY NEWS 2.0

Screenshot_20220123-220120.png

What?  Like, how?

Re: BEAUTY NEWS 2.0

@danielledanielle ULTA is thriving right now.

Re: BEAUTY NEWS 2.0

@QueenMarceline , that's may be so, but I was more surprised because Fenty is part owned by LVMH, which owns Sephora.  With the exception of KVD beauty, until then, most of those brands have not appeared at Ulta.

 

I remember hoping for this awwhhiiiille back, and I think there is a thread somewhere I said so 🤔🤔

Re: BEAUTY NEWS 2.0

@danielledanielle I thought they also owned the likes of brands like benefit and fresh as well? Honestly, I don't think I'll be surprised by anything ULTA does after acquiring Chanel. I never thought I'd see the day that happened. ULTA has been slowly acquiring lots of brands, their stock has been soaring upwards ever since their initial drop off in covid, it's honestly kind of impressive considering they are worth $100/stock more than their pre-covid rate right now, something not many companies could ever dream of doing. I don't know what ULTA is doing on the business side of things but whatever they are doing clearly involves some insane type of hustle. They've also steadily been acquiring indie brands that used to be only available direct from the brand site, I'm honestly just super impressed at their growth. I have a bit of a snobby friend who 5+ years ago "wouldn't be caught dead inside an ULTA" who now regularly shops there. I feel like they have completely changed the way people look at/feel about their brand. I truly believe gone are the days that people think ULTA is a store "full of drug store makeup", as my friend used to say.

Re: BEAUTY NEWS 2.0

Again @QueenMarceline , not really referring to people's impression of Ulta.  After all, I shop there, too.  More so the former exclusivity of some brands, hence the tone of my initial post/reply.  Specifically, I was thinking of the Kendo brands under LMVH, Marc Jacobs/KVD/Fenty/Ole.  For quite some time, these brands were not available elsewhere, so I am wondering what changed along those lines.  As you said, Ulta is also acquiring indie brands.  Another factor is indie brands often get acquired by bigger brands, which also makes them more available to consumers.  Again, not stating why one store should or should not have...just wondering what has changed.

 

Also, Chanel at one point was at Sephora, btw, at select stores.  I'm not a huge Chanel person.  It's a great brand, just never got into it.  As beauty becomes bigger, certain moves into certain spaces doesn't surprise me as much.  This one did.

Re: BEAUTY NEWS 2.0

@danielledanielle I also shop there, was just elaborating on how their consumer targets and broad range of products has shifted over the years. I'm aware that Sephora used to have Chanel available in select stores my mom is a huge fan (me, not so much) and for a long time Sephora was the only place that I could get her gifts from that brand. I think that's why this one was the shocker to me as opposed to yours being the Fenty Beauty inclusion. Chanel is a brand I distinctly associated with Sephora due to the fact that for over a decade it was the only place I bought anything Chanel beauty related from, this felt almost like them "jumping ship" and I never saw it coming. As to what changed, I'm not really sure... but I am guessing it has something to do with the overall success/trajectory of the Ulta brand in recent years as well as the shift of how consumers think of the brand. Money talks and if Fenty Beauty sees opportunity to expand their brand by also selling their products at Ulta, I think they will do that regardless of their ties/affiliation with Sephora. I've heard Chanel is pretty selective on their retailers and I think that Ulta's disassociation in the last half decade of being thought of as a mostly drug-store brand by consumers has been really helping higher end brands make the move over to Ulta. This has been happening slowly with various luxury brands that used to never sell at Ulta such as Drunk Elephant and Kate Somerville. I think this helps other luxury brands feel more secure in following suit which seems now every month (or less), Ulta is acquiring a new (luxury) brand.

 

I've never tried Fenty Beauty but I've been very curious about it. Using only myself as an example, I feel like having it be more accessible at Ulta (which I have plenty of near me) will make me more inclined to try/buy vs. at Sephora where I shop online 95% of the time. 

Re: BEAUTY NEWS 2.0

I think you and I were talking about two different things related to the same retailers @QueenMarceline .   Brands go in and out of store, especially given the current financial situation, I wouldn't be surprised to see more brands show up at Ulta given how many stores the have opened, but even then there's a limit.  I am more iffy when brands that haven't shown up places expand.  Sometimes, I'm excited, other times I am leary.

Re: BEAUTY NEWS 2.0

@danielledanielle That's a very good, valid and underrepresented point. Not all expansion moves are good expansion moves. 

Re: BEAUTY NEWS 2.0

@QueenMarceline  agree.. they get the bulk of my $

Re: BEAUTY NEWS 2.0

@AMK721 Yes, especially in recent years...

Re: BEAUTY NEWS 2.0

Jones Road is now available at Credo Beauty:

Jones Road at Credo.png

@WinglessOne @tsavorite @Kim888 @Sunnysmom 

Re: BEAUTY NEWS 2.0

Thanks so much @itsfi I saw this also! Terrific! 

Conversation Stats
Photos70
  • shiseido.jpg
  • Screenshot_20210209-132614~2.png
  • Capture.JPG
  • F2D1E021-7A50-4FF2-A207-D4292C5B1E46.jpeg
  • DB35A3A5-4F5C-41AE-BDDE-B9C6E7EC95AB.jpeg
  • 349381A8-4824-4240-8B47-BC4CB6DC9657.png
  • D74B149A-80A1-4213-A2CB-C0FFCB360091.png
  • fenty.JPG
  • 7F2E8996-E41C-4A48-8088-5E364525A781.jpeg
  • 1D2BC2DE-CB5A-4AC0-B9EE-469BB9CF5D2C.jpeg
  • 5D146F29-EC53-43D9-9965-354111CAB7DF.jpeg
  • 1D41EEA7-9D18-4274-BA97-A09DC1532DE0.png
  • SephoraatKohl'sBrands.png
  • SephoraatKohl'sMakeupBrands.png
  • SephoraatKohl'sSkincare&HairBrands.png
testing