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BEAUTY NEWS 2.0

~ Updated Dec 23rd 2020 ~

 

A place to talk about beauty news... anything that doesn't have a specific thread. For upcoming releases, product updates and brand threads see the links below.

 

Thanks to everyone who contributes to this thread!

 

UPCOMING RELEASES

2021 RELEASES THREAD

https://community.sephora.com/t5/Beauty-Confidential/2021-PRODUCT-RELEASES-THREAD/m-p/5692691

 

FALL-WINTER & HOLIDAY RELEASES

https://community.sephora.com/t5/Beauty-Confidential/FALL-WINTER-amp-HOLIDAY-2020-RELEASES/m-p/55432...

 

FOUND IN THE WILD THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Trending-Now/FOUND-IN-THE-WILD-THREAD/m-p/5157361

 

CANADIAN PRODUCT THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Oh-Canada/What-s-New-On-The-Site-Today-Canada/td-p/2164948

 

BRAND THREADS

Spoiler
ABH
https://community.sephora.com/t5/Brand-Loyal/The-Anastasia-Beverly-Hills-Thread/td-p/2516061
BECCA

https://community.sephora.com/t5/Brand-Loyal/%EF%B8%8FBecca-thread/m-p/2431704
BENEFIT
https://community.sephora.com/t5/Brand-Loyal/The-Benefit-thread/m-p/2933351
BESAME
https://community.sephora.com/t5/Brand-Loyal/The-Besame-Cosmetics-Thread/m-p/3316483
BIOTHERM
https://community.sephora.com/t5/Brand-Loyal/The-Biotherm-Thread/m-p/2439346
BITE

https://community.sephora.com/t5/Brand-Loyal/Upcoming-BITE-Beauty-Releases/m-p/2025165
BOBBI BROWN
https://community.sephora.com/t5/Brand-Loyal/Bobbi-Brown-Thread/td-p/2562428
BURBERRY
https://community.sephora.com/t5/Brand-Loyal/Burberry-Beauty-Updates/td-p/1983178
CHANEL
https://community.sephora.com/t5/Brand-Loyal/Chanel-Updates/m-p/1940873
CHARLOTTE TILBURY
https://community.sephora.com/t5/Brand-Loyal/Let-s-talk-about-Charlotte-Tilbury/td-p/2005225
CIATE LONDON
https://community.sephora.com/t5/Makeup-Is-Life/All-about-Ciate-London/td-p/2464559
COLOURPOP

https://community.sephora.com/t5/Brand-Loyal/Any-ColourPop-Fans-Here/td-p/2156337
COVER FX
https://community.sephora.com/t5/Brand-Loyal/Cover-Fx-Love/m-p/2675382
DECIEM
https://community.sephora.com/t5/Brand-Loyal/THE-DECIEM-THREAD/m-p/2729996
DIOR
https://community.sephora.com/t5/Brand-Loyal/All-Things-Dior/m-p/2545923
DIPTYQUE
https://community.sephora.com/t5/Brand-Loyal/Discussion-for-the-Diptyque-Crowd-please-join/td-p/2341...
ESTEE LAUDER
https://community.sephora.com/t5/Brand-Loyal/Estee-Lauder-Thread-New-Releases/td-p/2552834
FARMACY
https://community.sephora.com/t5/Brand-Loyal/New-brand-Farmacy-feedback-and-discussion/td-p/2153377
FENTY BEAUTY
https://community.sephora.com/t5/Brand-Loyal/THE-FENTY-BEAUTY-THREAD/m-p/2877198
GIORGIO ARMANI
http://community.sephora.com/t5/Makeup/Do-we-seriously-not-have-a-thread-dedicated-to-all-things/m-p...
GIVENCHY
http://community.sephora.com/t5/Beauty-Confessions/The-GIVENCHY-Thread/td-p/2565876
GUERLAIN

http://community.sephora.com/t5/Beauty-Insider/For-the-love-of-all-things-Guerlain/td-p/2180749
HOURGLASS
http://community.sephora.com/t5/Products/HOURGLASS-THREAD/m-p/2419091
HUDA BEAUTY
http://community.sephora.com/t5/Makeup/The-HUDA-BEAUTY-Thread/td-p/2729529
INDIE BRANDS
http://community.sephora.com/t5/Makeup/Indie-brands-and-other-not-so-talked-about-makeup-brands/td-p...
IT COSMETICS

http://community.sephora.com/t5/Makeup/IT-Cosmetics-Thread/td-p/2468298
JO MALONE
https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609140
KAT VON D

http://community.sephora.com/t5/Makeup/THE-KVD-THREAD/m-p/2544212
KEVYN AUCOIN
http://community.sephora.com/t5/Makeup/Kevyn-Aucoin-Thread/td-p/2437161
KIKO
http://community.sephora.com/t5/Makeup/Let-s-Talk-About-Kiko/td-p/2341265
LANCOME
https://community.sephora.com/t5/Brand-Loyal/The-Lancome-Thread/m-p/2861748
LAURA MERCIER
http://community.sephora.com/t5/Makeup/Laura-Mercier-Thread/td-p/2562421
LIPSTICK QUEEN
https://community.sephora.com/t5/Brand-Loyal/Lipstick-Queen-Thread/m-p/2737940
LUSH
https://community.sephora.com/t5/Brand-Loyal/THE-LUSH-THREAD/m-p/3131963
MAC

http://community.sephora.com/t5/Makeup/MAC-Love-and-Releases-Thread/td-p/2109065
MAKE UP FOR EVER
http://community.sephora.com/t5/Makeup/The-MUFE-Make-Up-For-Ever-Thread/td-p/2406781
MARC JACOBS
http://community.sephora.com/t5/Makeup/Marc-Jacobs-Beauty-News-amp-Discussion/m-p/2301944
MILK MAKEUP
https://community.sephora.com/t5/Brand-Loyal/Milk-Makeup-Thread/m-p/2848850
MISCELLANEOUS JAPANESE BEAUTY BRANDS
https://community.sephora.com/t5/Makeup-Is-Life/MISCELLANEOUS-JAPANESE-BEAUTY-BRANDS-THREAD-NEWS-amp...#M35047
NARS

http://community.sephora.com/t5/Makeup/Let-s-Talk-About-NARS/td-p/2099708
NATASHA DENONA
http://community.sephora.com/t5/Makeup/Natasha-Denona/td-p/2090656
NUDE
http://community.sephora.com/t5/Skincare-Stories/NUDE-Skincare-Thread/td-p/2507094
NUDESTIX
https://community.sephora.com/t5/Brand-Loyal/Let-s-Get-Nudestix/m-p/3061231
PAT McGRATH

http://community.sephora.com/t5/Makeup/PAT-McGRATH-LABS/td-p/2418816
RITUEL DE FILLE
http://community.sephora.com/t5/Makeup/Does-anyone-have-experience-with-Rituel-de-Fille/td-p/2059082
SEPHORA COLLECTION
http://community.sephora.com/t5/Makeup/Sephora-collection-New-Releases-and-Discussion-thread/td-p/27...
SHISEIDO
https://community.sephora.com/t5/Makeup-Is-Life/THE-SHISEIDO-THREAD-NEWS-amp-DISCUSSION/m-p/4105635#...
SMASHBOX
https://community.sephora.com/t5/Brand-Loyal/Smashbox-Discussion-Thread/m-p/2913519#M52686
STILA
https://community.sephora.com/t5/Brand-Loyal/Stila-Cosmetics-New-Releases-2017/m-p/2709226
STORYBOOK COSMETICS
http://community.sephora.com/t5/Makeup/Storybook-Cosmetics-Thread/td-p/2717768
SUQQU
https://community.sephora.com/t5/Makeup-Is-Life/THE-SUQQU-THREAD-NEWS-amp-DISCUSSION/m-p/4105770
SURRATT

http://community.sephora.com/t5/Makeup/Let-s-talk-about-Surratt/td-p/2455924
TARTE
http://community.sephora.com/t5/Makeup/THE-TARTE-THREAD/td-p/2419298
TATCHA
https://community.sephora.com/t5/Brand-Loyal/The-Tatcha-Beauty-Thread/m-p/3388968
TOM FORD

http://community.sephora.com/t5/Makeup/Tom-Ford-Updates/td-p/1903440
TOO FACED
http://community.sephora.com/t5/Makeup/Too-Faced-New-Releases-2016/td-p/2500873
URBAN DECAY

http://community.sephora.com/t5/Makeup/Urban-Decay-Thread/td-p/2147187
VISEART
http://community.sephora.com/t5/Makeup/THE-VISEART-THREAD/m-p/2396215
YSL
http://community.sephora.com/t5/Makeup/YSL-Love-Updates/td-p/2430645

 Old Beauty News Thread

Spoiler

 

Re: BEAUTY NEWS 2.0

Olaplex is going public and I had no idea its valuation was so mega 😮

 

On Sept they were going with an IPO of $14-16

 

SANTA BARBARA, Calif.--(BUSINESS WIRE )--Olaplex Holdings, Inc. (“OLAPLEX”) announced the launch of its initial public offering of 67,000,000 shares of its common stock. All 67,000,000 shares of common stock are being offered by certain of OLAPLEX’s existing stockholders (the “Selling Stockholders”). OLAPLEX will not receive any proceeds from the sale of the shares by the Selling Stockholders. The underwriters will have a 30-day option to purchase up to 10,050,000 shares of common stock from the Selling Stockholders at the initial public offering price, less underwriting discounts and commissions. The initial public offering price is currently expected to be between $14.00 and $16.00 per share. OLAPLEX has applied to list its common stock on the Nasdaq Global Select Market under the symbol “OLPX.” The offering is subject to market conditions, and there can be no assurance as to whether, or when, the offering may be completed or as to the actual size or terms of the offering. 

 

Now they're raising the price

 

Olaplex raised the price range for its initial public offering, which is planned for later this week.

 

Olaplex said Tuesday it would sell 67 million shares at $17 to $19 , up from the $14 to $16 price range it had previously set. Olaplex will trade under the Nasdaq ticker OLPX. At $19, Olaplex’s valuation could reach $12.3 billion.

 

Olaplex is one of seven companies expected to list their shares this week. This includes Amplitude  , the data analytics company that begin trading Tuesday  under ts ticker AMPL. On Monday, Amplitude received a $35 reference price from the Nasdaq. It opened at $50, 43% above that reference price.

 

Founded in 2014, Olaplex is a beauty company known for creating the bond-building category. Olaplex bond builders claim to repair hair that has been destroyed by chemicals, environment, or even age.

 

Advent International, a private equity firm, acquired Olaplex in January 2020; it will own 78.2% of the company after the IPO, a prospectus said. Olaplex is scheduled to kick off its life as a public company on Thursday, Barron’s reported. 

 

Healthcare Triangle also increased the size of its deal to about 9.2 million shares . The Pleasanton, California, company had initially filed to sell 8 million shares at $4.50 to $5.50 each.

 

Of the 9.18 million shares, 8 million are coming from Healthcare Triangle, while shareholders are offering the rest, a prospectus said. It will trade under the Nasdaq ticker HCTI.

 

Healthcare Triangle provides software and services for hospitals and health systems, payers, life sciences, and biotech organizations, a prospectus said. The healthcare information technology company will make its debut on Friday. 

Re: BEAUTY NEWS 2.0

Quick update on Olaplex's shares. By September 30th, they had popped up to $21/share raising the company's market value to $13.6B 😮 They're currently trading at $22.94. My understanding is this "pop" is pretty common.

Re: BEAUTY NEWS 2.0

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Re: BEAUTY NEWS 2.0

Hey all, 

 

Sometimes I like those "recommended/suggested for you" types of ads/links that Google provides (other times I feel like they are reading my mind, especially if it is something I didn't talk about aloud).

 

Uoma Beauty is now in Morphe retailers (launched Sept 9, so someone else may have already posted this)

 

LYS Beauty came to American Sephora stores on Sept 9 (per this article shape DOT com/lifestyle/beauty-style/lys-beauty-sephora). This is why @itsfi saw the LYS Beauty Higher Standard Satin Matte Cream Blush Confident at her store. I saw another article talking about how the brand is launching in stores (not sure if only American ones) early fall with "an endcap by November" (I think the article came from Glossy or something with a name similar to Glossy?). Also in case anyone was wondering what it means, endcap means promotion display. 

 

Hopefully it becomes available in Canada (and international). 

Re: BEAUTY NEWS 2.0

Thank you @Nahnom! I’ll keep an eye out for the display in November. 😃 If one of the stores near me carries the serum foundation, I’ll try to post some swatches for folks. Fingers crossed that they will be in store in Canada and internationally. 🤞🏼 

Re: BEAUTY NEWS 2.0

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Re: BEAUTY NEWS 2.0

Westman Atelier now at Nordstrom

Re: BEAUTY NEWS 2.0

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Re: BEAUTY NEWS 2.0

Was not expecting this, but Ariana Grande is launching her own makeup line called r.e.m. beauty and first product to release will focus on the eyes, which I think matches the name she picked and is very on brand.

 

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Re: BEAUTY NEWS 2.0

Jennifer Aniston is coming out with her own line of skincare/body care. The Email said we should have a first look or drop in 24 hours 

 

921A84E7-2C37-4CD2-86BE-6495AB97A1C4.jpeg

Re: BEAUTY NEWS 2.0

I'm not totally sure where to put this...but are there any recs for a pure white shimmery highlighter? Preferably powder 🙂 Like Fenty's Diamond Dust, but for some reason that seems to irritate my face but not my body 😞 Like to put a bit on my nose, on my upper cheekbone, etc. I was looking at Benefit Cookie but that seems to have a golden tint, and a lot of highlighters have a pinky tint I'm not into rn. For reference I'm Armani LSF 3.5 and NC25 in MAC. Wondering if there was anything new on the horizon. Thanks! 

Re: BEAUTY NEWS 2.0

@thomasinaC Also, if you have questions in the future like this you can ask them in this thread Ask a Beauty Director 

 

Re: BEAUTY NEWS 2.0

@SportyGirly125 Thanks for the info! New here so made a bit of a faux pas- Sorry!

Re: BEAUTY NEWS 2.0

@thomasinaC You can always use eyeshadow as a highlighter.  

 

I'm also MAC NC25, Armani LSF shade 5

 

Here are some suggestions

 

Makeup Revolution Set the Tone

MAKEUP BY MARIO Master Crystal Reflector™ 

Maybelline Face Studio Master Holographic Prismatic Highlighter 050

Re: BEAUTY NEWS 2.0

I know I've posted this before, but there's an official date! Now, wondering if this is just an online offering 🤔🤔

Screenshot_20210901-103240.png

Re: BEAUTY NEWS 2.0

@danielledanielle  Oh, I just noticed Hyper Skin on the Brands landing page! I'll probably buy the mini size to test. For me, it won't be a vitamin C serum; it'll be more of a kojic acid + bearberry serum. It'd be very convenient to be able to grab this in-store, but the product page ( Hyper Skin Mini Brightening Dark Spot Vitamin C Serum 0.5 oz/ 15 mL ) says it's online only. 

Re: BEAUTY NEWS 2.0

@danielledanielle, yay, a launch date! 😃 I think you’re right that it may be just an online offering.

Re: BEAUTY NEWS 2.0

Beautylish will be carrying Chantecaille soon....Sephora needs to jump on the bandwagon.

Re: BEAUTY NEWS 2.0

I received an email from Kohl’s that you can now purchase Sephora + Kohl’s on line. You can not apply Kohl’s cash or coupons to your order but you can earn Kohl’s rewards on your purchases .  Also according to the website you can earn Beauty Insider points. I will be looking into how to receive both. This will definitely help with the $75.00 towards free shipping. Not sure when the in store shopping will be available but when I was at Kohl’s a couple of weeks ago the sign stated that the area will be open in August. At the moment 125 brands are available for purchase.

 

Re: BEAUTY NEWS 2.0

Thought I'd post an update on the Marc Jacobs situation. Business of Fashion reported on the situation roughly a week ago. Excerpts below

 

Marc Jacobs Beauty is unloading product and considering changes to the brand as its licensing agreement with Kendo enters its final months.

 

...

 

A customer service representative for Marc Jacobs Beauty told BoF the brand would be relaunching. A spokesperson said the Marc Jacobs Beauty licensing agreement with Kendo ends later this year, and the brand is “exploring opportunities with a new partner.”


“Marc Jacobs Beauty is not being discontinued,” the spokesperson said. “Currently, we are in the process of strategising the best way to reach our global customer going forward.”


Kendo, the LVMH-owned beauty incubator, manufactures Marc Jacobs Beauty, as well as Fenty Beauty and Ole Henriksen; meanwhile, LVMH-owned Sephora sells the products. A spokesperson for Sephora declined to comment on whether the beauty retailer will continue to sell Marc Jacobs Beauty in the long term.


...


Other popular beauty brands, like Kylie Cosmetics, have undergone rebrands and reformulations in recent months, opting for vegan and cruelty-free products in keeping with the prevailing industry trends and consumer expectations. But in the case of Kylie Cosmetics, speculation surfaced that the rebrand was forced due to ongoing litigation with Seed Beauty and Coty Inc., where the former accused the latter of stealing trade secrets.


Whether Marc Jacobs Beauty undergoes a product and branding change depends on its contract with Kendo, and who owns the rights to the formulations, said Oliver Herzfeld, senior vice president and chief legal officer at Beanstalk, a branding firm that helps facilitate licensing deals for consumer goods. Licensing agreements are typically three- to five-years long, and usually up for renewal if the relationship is successful, he added.


“If the relationship is going well, [licensing partners] would have no reason not to renew the relationship, but ‘going well’ could be based on a lot of different factors like commercial success, how they’re behaving, royalty payment disputes,” Herzfeld said. “Ultimately the licensor has to protect its brand, that’s the number one thing.”

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