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Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

Glad someone resurrected this post.

 

Like everyone else is saying, more samples.  But not just more samples online... more samples in-store, too.  I *never* get samples in-store, and I don't want to ask someone for samples, either.  I'd like it if the SA just threw random samples in my bag without me having to ask. 

 

Another aspect of the program that could use work is sending out notifications for special events.  Someone said they signed up for a Marc Jacobs event at the Powell St. store in SF and they received a bunch of free goodies, *but* they weren't notified about this event.  They just happened to have checked out the in-store events section and seen it there.  If you're going to do a special event like, especially if you're giving out free goodies, you should notify people...  *especially* Rogue members.  Ahem.

 

Also, I've opted out of your mailing list because I hate your mailers.  You need to do those mailers better.  Nobody wants to see a picture of a lipstick in the tube; we want to see it *on* a model.  You had a Christmas mailer in 2009 which I've still held onto because I *loved* the model and photos in those ads.  (It was for MUFE aqua cream shadows, one of the looks included UD eyeshadow in hot pants, some teal aqua cream, and a fuchsia aqua cream.) 

 

I really appreciate good promotional material.  MAC sends out lovely cards every time they have a new line launching, and maybe you could do something like that.  It doesn't have to be super fancy -- it could just be a promotional image on a postcard.  I'd also enjoy little things stickers/pens/magnets/etc.  I think you could produce these reasonably cheaply.

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

-Besides perk points, there should be a separate gift or service for each time someone spends x amount of dollars (200,300,400,500, pick one the best one) 

 

-Give more options for perk point use - I wouldn't mind getting the chance to use 2000 points for a discount or coupon or picking a full size product that has x value (4,5,10 etc)

 

-Events,events,events. It would be nice to have an event for each season, to introduce the best trends and limited edition products of the season. If the VIB Rouge event keeps occurring, there should be first access to a new release in the event time frame, with same day access for all Sephora customers. Sephora would be more competitive if it did these release events the same day the brand does.

 

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

Actually send us surprse gifts as advertised. By gifts I mean, we should not have to spend money to get them as we already have been doing so to reach this level. Especially more money than usual. The last perk for the new year was 35$ Instead of the usual $25. And, it was supposed to be a gift...

RE: Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

I second this!

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

VIBs should get 4 samples

Rouge's should get 4 samples plus an extra offer code!!

(We do spend a ton of money exclusively with sephora, and other companies are getting more generous with their perks, so should sephora!) 

Also, I really like the rouge extra special promo codes but I would do them more often, like once a month.

Also, if you were to train the SA's to do makeup better, or have a few that specifically do facials and some that only do makeup and let them really excel in those specific jobs we might feel more like using the 'free makeover perk' because right now I am kind of scared to!

Smiley Happy

From a marketing standpoint though, you guys kick **bleep** already!

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

  • VIB/Rouge exclusive Events
  • Lower the free shipping requirements
  • More discounts
  • Better BI Perks
  • Pre-ordering for products for VIBs
  • More events in San Francisco/Bay Area region. I MEAN THE HEADQUARTERS ARE IN SAN FRANCISCO FOR CRYING OUT LOUD!

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

Not just events in SF, but actually notifying members who make purchases in the area that there's going to be an event. I'm so butthurt I missed the Marc Jacobs at the Powell St. location! (Shakes fist at Sangova)

Most of the time Sephora's events are weak sauce, but I would've gone to that Marc Jacobs thing.

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

Smiley Very Happy No no no, no fists! I promise I'll let everyone know if I find something exciting going on in SF area next time Smiley Very Happy

btw, are you going to the Rouge event at Powell str Sephora? 

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

LOL, yeah I am.  9 am is kind of an early call time but I'm going to try to make it.  Haha.  See you there?

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

I second your last point! I feel like San Francisco is always missing on events, even though there're so many HQs!

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

I feel like most of the events are in New York! I check and I'm like oh Union Square! WAIT, NEW YORK.

(Well Sephora SF are on Powell St. and Union St.) I use Bart so I always go on Powell, which carries a hell of a lot of product! Love that location!

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

I love them too! But I don't go downtown too often now, so I'm mostly shop at Stonetown location. BTW, I loved that Sephora on Powell has (or at least had before) Armani makeup! I don't understand why they don't sell it online though Smiley Happy 

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

Powell still has Armani! 

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

So does Union Street! Smiley Happy (or at least they did as of a few months ago -- I'm pretty sure they had it before Powell)

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

-SEND EMAILS TO CANADIAN VIB ROUGES ABOUT ROUGE PERKS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

-a "Back In Stock Section" 

-a "new product/arrivals" section (**The Just In section you have up right now makes it hard to filter between what is a newly released product or just an older one that is back in stock)

-the occasional full sized gift for vib rouges (like what you recently tried implementing, which I appreciate!) 

-more deluxe samples for vibs

-15% discount card when you reach VIB Rouge

-4 samples for VIB Rouges at online checkout

 

 

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

agreed about the Canadian VIB Rouge... we always seems to get the short end of the stick Smiley Sad

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

Samples with every purchase, I never ask for them at checkout because I don't want to sound greedy but I've become a Rouge within 6 months or so, and I usually end up purchasing one of the samples I get to try! Definitely brings me back into the store!

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

can rouges have a more extensive variety of samples and point perks to choose from while shopping online?

That would make me feel like rouge had a benefit that VIB didn't.

 

I also miss the early access to new releases, there used to be a section in your profile where you could see items that only VIBs could buy (that was YEARS ago - before Rouge came along). I miss that.

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

Might be silly...but other than E-mails, I really do enjoy the good ol' fashioned sales ad's that come in the mail or that I get from sales counters.  Perhaps, a little ad about upcoming Exclusives, limited editions, or seasonal lines? Have a pic of the product, a brief description, and if it's only available in store or online.  Also, maybe an "Introduce an Employee" section as well. A picture of an employee, a little about them, and why they love working at Sephora?  And, of course, whatever other good ideas Sephora has to throw in there.

 

Maybe if you do a purchase in store, the associate can give you one once she knows you're a BI?

 

(If someone else has suggested this in the thread already, I do apologize I haven't read!...I just noticed this was posted 2011 too! Haha Sorry! Hope you're still listening Sephora!)

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

Better point perks (and more VIB perks!!)  500 pt perks used to say "curated sets or full sized products"- I've never seen a full sized product perk, and the 500 pt perks have shrunk from ~5 samples to ~3 samples.  I saved up points for so long to get a 500 pt perk, but there hasn't been one actually worth 500 points since way before I hit the 500 pt mark!

 

Also, VIB perks are only a couple times a year- I hold out on online orders to get a good perk with every order, and so I almost always end up redeeming VIB perks.  I've even bought stuff I don't need to get a good VIB perk before it runs out!

 

Speaking of perks- the email system need to be better.  The only way I found out about a lot of VIB and BI codes over the past year was by constantly checking BT...a lot of times I get the emails days after the perk comes out, or not at all.

Re: We love discounts too! But, let's get creative: What other new benefits would you like to see fr

Better perks.  I never redeem my perks because they are so small! Or they just aren't interesting enough.  I would prefer more lip colors, mascaras, eyeliners, etc. because those are products we can't really ask a sample for.  I really only redeem my points for those types of products.

 

Also, better 500 pt perks.  Maybe a sephora collections 500 pt perk?  A few different products from different brands? Would that be possible??

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