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The one thing I would most like to change about shopping for Skincare at Sephora is...

 

Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

I thought about this, especially since I am loyal to a few brands at department stores.  When it comes to Sephora though, they do not offer huge GWPs for certain brands, so it is the perfect store to do this in.  It could also cut back on returns.  If they had a section for dry skin for instance, someone may not accidentally buy a moisturizer for oily skin, which happens often in the current layout.  Next time I visit New York, I will go to the Birchbox store and see how the difference feels.  

Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

foil samples for items in jars or any other exposed packaging. 

Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

Make it easier to check the ingredients. Those of us with allergies or hypersensitive skin meed to know what's in things! And I don't always remember to bring my reading glasses for the fine print. Plus, if I want a product that has ceramides or some other particular ingredient, it can be hard to figure out what to use.

 

Actually, more articles and info on those 'active' ingredients would be super helpful. Trying to remember what I read in Allure last week about something-lactins isn't the ideal way to shop. I end up doing a ton of research online and then putting things in my basket or 'loving' them, but it'd be great if Sephora provided more information that way. I probably need a beauty-bar class on anti-aging ingredients a lot more than I do another smoky eye tutorial.

Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

I couldn't agree with you more. I'd also like more ingredient info and in an easy to read uniform format. I like how some of the products online have the "formulated without" listing. I'd like that to be in store too. Maybe integrate it with the sephora app so that we can scan a product in store and have the ingredient list and formulate without listing there.

Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

I usually go looking on another site or for a blog that does disclose. If I can't find it after that, I write it off. I second changing the Sephora search tool.I dislike that some of the formulated without search options sometimes lie and include items with what I told it to avoid.

Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

I've found quite a few products that don't even have an ingredients tab on Sephora. 

Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

I just avoid buying those. If I can't read whats in them I'm not going to put it on my face. If they can't be bothered to list the ingredients then I'm not going to be bothered to buy them.

Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

Have the brands on the back wall in alphabetical order! The store near me has it in this order: Clinique, Shiseido, Peter Thomas Roth, Ole Henrikson, Boscia, and a few more that I can't remember. I mean, it's just confusing to stroll around the back wall just trying to find a certain brand. 

Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

Sealed skincare samples to try at home. ALL OF THEM.

 

It's 'ok' I guess, to test the texture, the scent of a skincare product on the back of my hand...but I clean it off with a tissue bring my own pocket size hand sanitizer.

 

Seriously, it sounds excessive...but the products are really gross & nasty.

 

I see people dipping their dirty fingers into jars, & just a gross factor example, apply lipstick straight from a tester.

 

Epic Gross. Herpes. E.coli. Staph. Strep. Mites. (YES MITES LIVE ON OUR SKIN!) I can't list all the critters we humans carry with us to Sephora & leave behind!

Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

This may not be about skincare but today I walked into Sephora and I saw a girl grabbing the YSL lippies and like dipping her head to the side to get a look at herself in the side mirror and apply it. It was so uncomfortable, and I wanted to say something  but i didn't. Smiley Sad

Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

Please tell me she at least sanitized them...

Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

I hope so, because she was applying it as soon as I walked in, the YSL section is right next to the doorway. I really hope so, but her behavior makes me think she didn't. 

Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

And THIS is why I bring my own 91% alcohol spray when testing at Sephora or any makeup counter Smiley Happy I love makeup but I love it more when it's bug-free.

Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

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Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

I would LOVE if Sephora made Sephora Favorites kits based on certain skin types or problems, that way we could try out deluxe samples before committing to full size, the little Sephora jars or foil packets just honestly aren't enough to figure out if you like a skincare item :/

Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

I love this idea! Skincare items can be hit or miss and it usually takes a bit of time to see the total effects. It would be great if Sephora did something like that. 

Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

Symbols for ease of shopping:

 

Bunny for no animal testing

 

V for vegan

 

G for Gluten Free

 

Kind of like at the Grocery store.

Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

Have signs/marks/stickers that say which products are cruelty free.

Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

A tag or symbol for items that are free of gluten and/or wheat would be very helpful. I have a wheat allergy that manifests through skin and I cannot use anything that has gluten or wheat. It is very time consuming to have to read through every ingredient list.

Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

I would like more organic or all natural products to be avaliable. There are some now, but I would like more to be avalible. 

Re: The one thing I would most like to change about shopping for Skincare at Sephora is...

Get more information on order of products used. I got the basics down, but when serums and stuff start coming in, it gets confusing.

To get more crossover between brands. It's easy with makeup, but skincare is still often sold in sets of specific brand products.

To know what exactly is best for my skin type and age.

 

I guess those are the questions I have, but as far as actually improving the shopping experience:

It's difficult to shop skincare without help. If you get help at the store, it's hard to know if the person is truly an expert in this area. Sometimes the help I get is amazing, but sometimes it's really not. I believe you currently rotate the cast members between skin care and color? I think you should have special skincare experts in stores and give them some kind of special badge/id mark on the uniforms, so we know that those are the best people to ask.

 

I remember a couple of years ago there was a woman working at Sephora SoHo and every customer was pretty much sent to her with skin questions. I wish I could remember her name, don't know if she still works there (my friend was the one who spoke to her, I was shopping for something else at the time). She did an amazing consult and offered samples of products without needing to ask first. This was amazing, but we needed up waiting for about twenty minutes for her to finish with the previous customer and by the time she was done talking to my friend (about half and hour), there were two more people in line waiting for her.

Most of the time, you need a consultation since you have more than one question. If the person was a true expert in this matter, I would be willing to make an appointment to come in instead of having to wait at the store for someone to become available.