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Share your SEPHORiA Euphoria



We can barely believe it, but SEPHORiA is officially HERE and we’re stoked for another fun-filled weekend surrounded by our favorite brands and people, obsessing over all things beauty the best way we know how – with you! @LexBT@CarolBT, @KatieBT, and @BrendaBT can’t wait to see you, so don’t forget to stop by the Community Café and hang with us person!

We’ve loved reading about all your pre-event excitement in @Mcakes' amazing SEPHORiA Diaries thread, and now the time has finally come! While we’ll be busy having a blast mingling with BIC members IRL, we’ll also snap some photos and share them here in this thread. But let’s be honest – SEPHORiA is all about you.


Reply and share all your pics and thoughts on the event below!


And for those of you who want to join in on the SEPHORiA fun, you can enter the #SEPHORiASweepstakes (ending 9/9/2019)! Share a selfie to the Gallery (make sure you use the hashtag #SEPHORiASweepstakes in the title) and you could be randomly selected to win one of three $500 Sephora gift cards. Check out the official rules here – and good luck!

Re: Share your SEPHORiA Euphoria

Just arrived at Sephoria and met the sweetest human @KatieBT who showed me this glorious community! I’m a long time sephora lover, but so excited to join the forum. Can’t wait to meet some of you inside and see your epic lewkssss. 

B45BAAB1-FAAF-45C4-AEE7-01957EEE169B.jpegNew BFFs x SEPHORiA


Re: Share your SEPHORiA Euphoria

@KatieBT   just throwing it out there that you could make cushion covers with that print as point perks and we’d grab them all upSmiley Wink 

Re: Share your SEPHORiA Euphoria

So happy you had fun, @Brieutiful !  You'll love the Community!!!!  xoxoxoxo

Re: Share your SEPHORiA Euphoria

@Brieutiful thanks for hanging out with us at the Community Café!! You are going to looooove the BIC - it doesn’t have to end at SEPHORiA, we are here to geek out over beauty all year long!


Did you have a good time? I completely missed the Good Dye Young booth so if you have pictures please share! So happy we got to meet this weekend ❤️

Re: Share your SEPHORiA Euphoria

Yay!! Meeting you and learning about the community was one of my highlights of the day! Thanks for taking the time Smiley Happy


YES! The Good Dye Young booth was awesome! I stopped by during the meet and greet so I got to say what’s up to the founders Brian and Hayley. They also had rad shampoo and conditioner  samples and a preview of their new hair styling/heat protecting primer! Also loads of poser paste to add some temporary color to your hair. What was your fave sample or booth of the weekend?

28A6FBCF-DC6F-4DAE-B522-FE720BE8494A.jpegBeauty Pals


Re: Share your SEPHORiA Euphoria

@Brieutiful   Ah, i was looking for you on Instagram after @KatieBTs post!   We would have swooped you up in a heartbeat had we known you were alone and one of us!  

Nice to meet you!!  

Re: Share your SEPHORiA Euphoria


@heartsmyface  omg you’re the sweetest!! Hope you had the best time Smiley Happy My insta is @briannemckay- next time we’ll have to say hello!

Re: Share your SEPHORiA Euphoria

Cute pillows! I would totally have them on my bed.

Re: Share your SEPHORiA Euphoria

@Brieutiful ,  @KatieBT ,

This is a really cute photo!  You look like you're having a great time!

RE: Re: Share your SEPHORiA Euphoria

Oh my gosh @Brieutiful! I met you in line for session 2 and then bumped into you again in Tatcha! Welcome! ❤️You are beautiful!

Re: RE: Re: Share your SEPHORiA Euphoria

Ahhhh hello!!!! Yes!! That makes me so happy! Wow, this group is already magic 🥰 Hope you had the best time!

RE: Re: Share your SEPHORiA Euphoria

Awesome pillows!! I’m so jealous! Have a fantabulous day!!💋

Re: Share your SEPHORiA Euphoria

What an adorable photo @Brieutiful. Those pillows are fabulous! Smiley Happy

Share your SEPHORiA Euphoria

I just landed in LA today. Going to Session 1 (vip by myself) and 2 (ga with another person). I am so stoked for this. I must be in the minority because I had no issue registering my wristband and scheduling master classes the day the classes opened for VIP via the app. At the last minute I agreed to go with another person for Session 2 Ga and will get my tickets will call. I didn't e expect to get into any master classes with my GA so I'm not stressing. 🤷. I understand people are frustrated but the negativity is a bummer to read and not an energy I wamt to be around tomorrow. Hope every one has a beautiful day tomorrow.

Re: Share your SEPHORiA Euphoria

Hope you had fun, @Northernrn ! xoxoxoxo

RE: Share your SEPHORiA Euphoria

How do you register your bands and also how do you book services please tell me also welcome to LA

Re: RE: Share your SEPHORiA Euphoria

Hi @tiffmix, you should be able to register your wristband and book your appointments directly on the app!  Smiley Happy

RE: Share your SEPHORiA Euphoria

You got lucky. They sent you your wristband on schedule. Imagine buying VIP and being unable to book anything because they didn’t mail your wristband on time.

Re: Share your SEPHORiA Euphoria

"But let’s be honest – SEPHORiA is all about you." 

Bwah ha ha ha! Really? That statement is a joke.

Our experience pre-event has been a disaster. Check some of the other threads. It's not just me.

As one who bought a $350 VIP ticket, I can attest that the experience from our end has been awful. I'm convinced SEPHORA just wants the cashola and to hell with the rest of the experience.

We have....
- An app that fails to function.
- Lots of issues with registering wristbands.
- The event map promised in August but not uploaded until last night.
- Wristbands that arrive super late so by time we tried to register for appointments, they were all gone (mind you, we bought our tickets the second week of July). Why the hell they didn't arrive to us until the end of AUGUST is beyond comprehension. 

When I reached out for assistance and support, SEPHORA's team points to Showclix who doesn't respond or help and then SEPHORA later points us to Thuzi who says "oh well." None of the three entities want to own the problem, let alone try to fix it. It's shameful. 


I am not alone with having these issues. 
 @NancyLivvy , @Jade213 , @kami2hot ,  @rudakota , @jennbunni1018 , @kalekichan , @gonerogue , @ClassyPea , @GhostInTheShell are just some of the users in this community who had similar issues. But the award for best reply and feedback (that I bet Sephora ignored) goes to @divaindenial . 

So when the SEPHORA social media team posts the hype posts and closes with "But let’s be honest – SEPHORiA is all about you." I don't buy it. Not one bit.


Re: Share your SEPHORiA Euphoria

Thanx for the shout out @YeahNo123 - I wasn't sure any of this stuff gets

Hopefully a mod or admin pays attention as well.

Looks like other folks had similar experiences I did - in that leading up to the event = stress stress stress and unnecessarily so, but the event itself was pretty good and enjoyable. I had a great time and the staff I encountered did not at all reflect "all about the $$" attitude - with a few exceptions...La Mer, Pat McGrath - your associates could use A LOT of retraining on the focus of the event, selling a brand and attracting/retaining clients. You could learn from Benefit and Herbivore who were SOO wonderful in their approach to make the experience personal and welcoming. And all Sephora staff I came in contact with - were Rockstars. Thanx Tyler for the convo. Guess I should post a full report/review in my own


Thanx again for the nod and hopefully next year - will be greatly improved with our feedback. - D

RE: Re: Share your SEPHORiA Euphoria

If you were retreated poorly you would have a different opinion. Sorry to bum you out lol but you got what you paid for and many of us did not.
12 Replies