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Fake reviews.

I get the feeling that 70% of the reviews on Sephora.com are fake-- posted by the product distrubutor. I always click on the user and see if they've reviewed other items or not.. I mean, almost every product has at least 4 stars total. That seems a little unlikely. It bothers me.... Luckily they have a great return policy so you can try things out yourself. Thoughts?

Re: Fake reviews.

Hi sephoramusthave, 

 

 

Do you happen to remember the product that you found the review under? We definitely do not enforce or condone fake reviews and have pretty strict terms to posting reviews just to make sure everything is more fair and has an equal chance at being rated. Smiley Happy

Luv&Lipgloss, Diana

Re: Fake reviews.

It was a while since I've seen it but the review was on a kit and it had a pretty lengthy youtube video attached to it.

 

I know that it was probably posted because the video showed people how to correctly use the products in the kit but nontheless, it was still posted by somebody who just posted that one review, and it was someone from Benefit.

Re: Fake reviews.

Could you take a look at the reviews for Make Up For Ever HD Microperfect Primer? I noticed what appear to be clearly fake reviews from carolineops (submitted 5 reviews for the same procuct all saying that it's the best thing ever. and no other reviews of other products. really??), mushkane (the review doesn't even sound like a review, it reads like a marketing description of the product, this is the only review submitted from this user), and sldixon5 (3 reviews of the same product, no other reviews). And that's what i noticed within just a few minutes of reading on the site.

 

honestly, reviews like these (which i assume were submitted by the marketing team at mufe) really degrade the authenticity and value of all reviews on sephora. it comes across as extremely deceptive and puts a bad taste in my mouth for the mufe brand. 

Re: Fake reviews.

@sniffybunny, I'll check those out! We do have brand contributors who assist in answering product q&a's but we don't endorse reviews from them as promotions. Smiley Happy 

Luv&Lipgloss, Diana

Re: Fake reviews.

Thanks for looking into it! Do brand contributors work for the brand itself, or are they consumer advocates (not paid by the brand)? If they work for the brand, I'd assume that they should identify themselves as such in their reviews right? and i would also think they wouldn't contribute a star rating with their review, since that would impact the overall rating. i'm not 100% confident, but I think that's how it's done on other sites like Yelp....

Re: Fake reviews.

I always see my reviews on the products so I hope the majority of them arent fake...some products have a really los standing...I would have to say I dont think they are false.

Re: Fake reviews.

I read reviews to help form an opinion on a product, especially if it's expensive! I do think Sephora reviewers are by far more fair in the reviewing of products than other make-up site users. I bought a highly rated on (another website)foundation and it was one of the worst, most expensive foundations ever. Sephora reviewers rated it poorly and all the reviewers on the other website rated it excellent. I should have researched it here first! It is disturbing to hear that a few reviews could be fake then, because I trust them.

Re: Fake reviews.


sniffybunny wrote:

Thanks for looking into it! Do brand contributors work for the brand itself, or are they consumer advocates (not paid by the brand)? If they work for the brand, I'd assume that they should identify themselves as such in their reviews right? and i would also think they wouldn't contribute a star rating with their review, since that would impact the overall rating. i'm not 100% confident, but I think that's how it's done on other sites like Yelp....





Often the brand representative do NOT write reviews but only contribute to product Q&A. They are listed as brand ambassadors/reps and are really here to help answer questions that clients have about the items but not to actually review or write posts. Smiley Happy 

Luv&Lipgloss, Diana

Re: Fake reviews.

I actually just reviewed a product a few days ago and didn't provide a positive feedback on it - so far the review has not shown up yet under the product...  I had given other reviews in the past (must have been at least 7+ so far) which were mostly positive and it only took max. 2 days to appear on the site.  So I am also sceptical about these reviews after mine not showing up.  The only thing I can think of why it didn't show up is, because I mentioned a product from a drug store by name from which I got more or less the same results.  Is that a no no? Not sure, so I am not convinced that these feedbacks represent a true picture from all users.

Re: Fake reviews.

Every one has their own opinions about certain products and I have read alot of negative reviews that were posted on a lot of different products so I don't think that any of the reviews are fake and most of them only come from the people who have actually used the product to put in their personal actual feeling about the product they have reviewed. So no I disagree also.

Re: Fake reviews.


Sonne wrote:

[...] The only thing I can think of why it didn't show up is, because I mentioned a product from a drug store by name from which I got more or less the same results.  Is that a no no?


Yes; this is exactly why the review did not post. If you read the guidelines / TOS, you're not allowed to mention other product names in the review.

 

 

 

Re: Fake reviews.

Thanks Katie1724, 

 

The full review guidelines again, can be found here> http://reviews.sephora.com/content/8723illuminate/guidelines.htm

 

Also, sometimes not all the reviews are filtered directly to us for review and the system will flag them for a certain word used or reference to an outside brand/product/store. So while not EVERY review is rejected, sometimes they are in error and can still be posted. Smiley Happy 

Luv&Lipgloss, Diana

Re: Fake reviews.

i know i agree with you i noticed that and i feel like i cant trust reviews anymore! Smiley Sad

Re: Fake reviews.

I usually rate everything 5 stars because I do it right after I use something and when I'm excited about a product. If I've had a ho-hum experience, I'm less likely to take the time to review it.. which I know, doesn't help, but it's just how I am. I'm the same way on yelp, except I have one 1 star from a horrible experience at a restaurant that I just had to vent about. Oh and a 2 star review for this super popular hiking trail that is full of rude people and no parking spots!

Re: Fake reviews.

haha! Sephora is actually the only place where I post reviews, just because I spend a lot of money here and I rely on all you beaitiful ladies to show me the way. Smiley Very Happy

Re: Fake reviews.

Well, I know I'm a real person and I try to review the products I use to hopefully help others in their decisions. I read the actual reviews when looking for a product and find them pretty honest and helpful.

Re: Fake reviews.

I agree with you its not just because of the fact that almost all products are 4 stars but because what they write in the review sounds fake, like a commercial. It botheres me to its not fair and respectful to customers, its just sad

Re: Fake reviews.

I see where you're coming from...I definetly fear that, especially when I rely so heavily on reviews input before making purchasing decisions. But honestly, I don't think they at all are - though I've ammalgamated tons of products from various lines at sephora I've only managed to review two things so far, and both I gave 5 stars. Like another poster said, I feel more inclined to write a review for a great product rather than a mediocre one. However, there are so many FANTASTIC products that deserve 5 stars that I still haven't reviewed. Rather, it's the fact that I don't always have time/patience as I am one to write really thorough reviews - we're talking a couple paragraphs here! On that same note, just because someone has written a really in-depth, thorough, perfectly structured review, that by no sense means they are affiliated with a company. The reason I write such long reviews is 1. I'm a perfectionist and always write long anything and 2. I know as a VIB myself, I really appreciate a thorough, honest review. My biggest pet peeve is when people review a product, but then either don't list the particular colour they're reviewing or there skin conditions/colouring so as to give reasion for why they did not like it. As in most scenarios different colour across that same formular perform can very differently and similarly, the tastes and preferences for colour of one person though I do believe serve as helpful advice, I don't think a product should be marked down solely on the basis that "I hate blue" or "This colour is too cool-toned for my skin tone" - that is the staffer/your error in picking an inappropriate shade, and does not reflect the quality of the product!

 

Conversely, if you are worried about the possibility of fake reviews I highly suggest that you take into account reviews for the same product(s) as made on various other sites. That is what I generally do - if I am lemming a product I will scour other site/blog reviews for thoughts and opinions and to serve as a sort of validation of comments as made on Sephora. Overall, if they're are all positive and/or reflect similar concerns over a product then I am confident that I know what to expect of my purchase.

 

Sorry for the rant, I am just so emotional when it comes to my makeup additction Smiley Tongue What a great topic for debate!

 

Cheers to that!

Re: Fake reviews.

When in doubt, i say look over the products ingredients disclosure lists. If one is not provided and you r curious or interested in the product you can usually find a direct line to OMP (orginal manufacturer of product) - customer contact email address/ toll-free US phone number and be provided partial or full ingredients listing on the product. A beauty advisor made mention of this fact to me in one of my reviews as I had sounded like a cynacist &  a bit of a "doubting Thomasina" about several of the product claims myself (product had no ingredients listing on this site). I realize that the full/partial disclosure on product formulations can lawfully b aquired to some extent for the sake of avoiding skin reactions in end users whom are sensitive to some substances. Dermatologist(s) can provide much feedback regarding cosmeceutical products & makeup even more readily. Im not a B.A. or a line rep. They can suggest or state opinions, in the end it is the client who determines the personal effectiveness of a product. I make very candid reviews on products (some after more than 3+ years worth of daily use). I "scour" details, read reviews in the form of low -> high queries and visa versa. Then i study all provided ingredients and known skin aggressors/irritants that are relevant to human skin. I'm ancient compared to most of the clients here but I enjoy using cosmetics (4 my pre-historic age in comparison to some). If u used the products, (moreover, u have purchased product(s) + use product(s)) - this is your sounding board of sorts; it DOES assist clients and the company itself in deciding what may need re-formulation (sure, feedback goes back to the merchandisers/line reps) but they would hardly spend their time on the "Beauty Talk" advisory. The website tallies most of the trending marketting info. We r clients -- do we want improvement through intelligent means or is it simply a chance to join in a cat-clawing, mud-mask slinging gripe fest (i say that humorously, of course). Effecting change takes collaboration on the part of the most valued aspect in a people oriented business - which is? Yep, collaborating on behalf of what the clients want most fervently. It would b corporate suicide to try to market products that clients did NOT want. More in depth posts like ones in this thread - this is ideal. Youth expressing 'its; ideas, exploring and taking indepth look at what's on the "menu" and what the recipe is. Informed choices r good, Your opinions even better. Refreshing.

Re: Fake reviews.

Honestly I always take the reviews with a grain of salt (a rather large one at that Smiley Happy ) Many people give what I believe are"fake reviews" or give reviews and ratings on some ridiculous criteria i.e. giving a product a low rating because it is expensive......this tells me absolutely nothing about the products performance. 

 

I like to read reviews as they give me a good idea of any potential problems with the product, like if many people found the product wasn't long wearing, or had a tendency to break, these kind of things popping up in many reviews sets off a red flag. But generally I use multiple resources and my own in store swatching to give me feedback before I buy something

Re: Fake reviews.

thete are two things i've noticed. 

1. my negative reviews have a much higher chance of being filtered. Actually, my positive reviews have never been filtered. 

2. The visual representation of the stars ( the five clear stars filled in with red) doesn't always match the actual number of stars. I don't know if there's a lag between calculation of score 3.5 stars vs. updating of the visual or not. 

 

Re: Fake reviews.

I don't know whether there are fake reviews, but I can tell you honestly that THEY DELETE THE BAD REVIEWS since I experienced that. I bought a product online from Sephora and when I received it I found that one item was definitely used by other people before. It was hardly to verify the evidence since the shopping process is not face to face. So I just put a review about that product, telling ppl that it is not recommended to buy this kind of product online base on my experience. Then you know what, my review was highly rated, but after one month my review disappeared. I was so pissed off so I wrote a similar one again, but they did not even let my comment show on the review page. 

Re: Fake reviews.

I definitely think that the product reviews are both predominantly fake and heavily filtered by Sephora. I have submitted multiple negative reviews about products, only to have them never show up (??) with the rest of the reviews. Most recently, this happened with the Kate Somerville Retasphere. I only trust MakeupAlley -- never the Sephora reviews. I mean, some of them are so obvious it's hilarious.

Re: Fake reviews.

I think reviews should definitely be taken with a grain of salt... anywhere you look... even other review sites... you just never know who may be lurking. I guess that's why Sephora's return policy is a great one because you really don't know how you will like something or how your skin may react to it. I usually try to search out negative reviews first because I want to see why someone didn't like the product rather than amazing reviews. 

Highlighted

Re: Fake reviews.

I don't think you can be 100% wrong but you also have to remember that some people might only review on products they actual like. I know I do that unless it's a product I really don't think people should buy because I don't like writing bad reviews since it could be just me that doesn't like it. For example I have the first Naked palette and everyone loves it were I think it's just ok but I don't feel like i need to write a bad review for it because well everyone else likes it so hey what's one iffy review. 

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