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Fake reviews.

I get the feeling that 70% of the reviews on Sephora.com are fake-- posted by the product distrubutor. I always click on the user and see if they've reviewed other items or not.. I mean, almost every product has at least 4 stars total. That seems a little unlikely. It bothers me.... Luckily they have a great return policy so you can try things out yourself. Thoughts?

Re: Fake reviews.

I've never gotten the impression that any reviews on this site are fake.  Some reviews you have to take with a grain of salt of course (and others you have to dismiss completely.)  I'm much more likely to believe the product feedback on here versus the recommendations in beauty magazines though.

Re: Fake reviews.

That's going to happen on plenty of sites.  I've found a lot of the reviews here to be fairly decent and accurate for the most part. Could not say the same for some other sites.

 

The reviews have saved me from trying a lot of items when I found other reviews that had similar concerns/issue said it doesn't work or caused problems.  Also found a few products that I have looked into further and loved because of them too. 

 

Be picky reading through the reviews.  Have a critical eye about what you read. For example, I always skip to the next review if someone praises a skin care product only by the fragrance.  In that situation, effectiveness > smell.  What concerns do you have about a product?  Which reviews address these concerns?

 

Put it this way, everyone has a different method for reviewing a product.  And I do agree that some reviews seem overrated (some people love them and feel strongly enough for the 5 star rating) or that they were not using the product correctly.  Again, I've seen people who've complained about professors all semester and then give them higher ratings in evaluations.  That one always baffled me. 

 

Then again, I tend not to blindly buy a product unless I've tried it for myself first. The return policy is great.  I really don't like to return things but I'm glad it is an option when needed.

Re: Fake reviews.

I would be interested to hear how you come up with the 70% calculation.  Any review I have submitted, positive negative or neutral has shown up on the review section.  I am very confident that the reviews are accurate and not posted by the manufacturer or distributor and quite frankly am offended at the suggestion.  Why bother to post an honest opinion?  I would suggest you post something and see what happens, don't make accusations without basis.  Thoughts?  I am surprised that Sephora's policy is that you can return any product you buy without  a valid reason, even if you've used it, and I think the return policy is pretty liberal.  Click on my name and let me know if you think the review is "fake".

Re: Fake reviews.

Hm, I just went and checked a recent negative feedback, and it's not there, though other positive reviews posted after mine are. 

Re: Fake reviews.

Hi Melk!  Of course everyone is allowed their opinion and although I find yours a little pessimistic, you are welcome to yours.  Personally I disagree with it.  I use to read the reviews as the came newest to oldest.  Now I read them least stars to most.  I want to read the negative reviews first. Of course as was said  earlier I skip the ones that aren't very valid like "I don't like the color of the jar."  But I read some of the good reviews too.  I pretty much know what I want to try and if I have a real question about it, I come on here, Beauty Talk, and ask my friends.  And I also like what was said earlier that there wouldn't be as many misspellings and grammar mistakes if it was fake. I'm not saying you should look at the world through rose colored glasses but maybe not with not so much of a Touch of Grey.

And whatever you decide to think, have great fun with your makeup!

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Re: Fake reviews.


katimae wrote:

Hi Melk!  Of course everyone is allowed their opinion and although I find yours a little pessimistic, you are welcome to yours.  Personally I disagree with it.  I use to read the reviews as the came newest to oldest.  Now I read them least stars to most.  I want to read the negative reviews first. Of course as was said  earlier I skip the ones that aren't very valid like "I don't like the color of the jar."  But I read some of the good reviews too.  I pretty much know what I want to try and if I have a real question about it, I come on here, Beauty Talk, and ask my friends.  And I also like what was said earlier that there wouldn't be as many misspellings and grammar mistakes if it was fake. I'm not saying you should look at the world through rose colored glasses but maybe not with not so much of a Touch of Grey.

And whatever you decide to think, have great fun with your makeup!


I also resort reviews to read the most negative. I also sort by "most helpful." Always be mindful of the date when reading reviews. BT is also a great way to solicit additional opinions.

Re: Fake reviews.

I don't think the reviews are fake, but may be skewed towards the positive, because people are more likely to report a good experience than a mediocre one. It takes effort to write a review, though it does look like some people spent no effort at all!  I often find myself having to write a reminder to myself to write a review about a so-so product, whereas I will always write a positive one, so I can tell the world how great the product is. And Katie is right, 4 stars to me seems to be about what I would rate a product that is good, but not great. So that could explain why most things have a 4.

 

I wouldn't let the average of 4 stars sway your feelings towards a product. Just read what the reviews are saying: does the product actually work, does it cause problems for some people, is it overpriced, etc? Then make up your mind if the product is right for you, and if it turns out not to be, just send it back.

Re: Fake reviews.

No, i don't think they're fake. It may have just been a coincidence in your case that the person liked all the products that they got, because some people are good at getting a great product they like on the first try. All the reviews are actually honest, not fake just to make the product look good. Like I said, the person you looked at more reviews form probably just chooses good products. Smiley Happy

Re: Fake reviews.

I don't think many reviews are fake, BUT you have to take into consideration what works for me might not work the same for you. I will admit there are bias reviews out there, especially if that person is affiliated with that company for some type of reward ( money or free products), but I don't think those people would use Sephora reviews as advertisments, since there are so many of them. Most people turn to blogs or youtube for that, not a little review out of hundreds on Sephora. Try to look at the probablity of situations. If 98 percent of people like a product, chances are you probably will too, but just as a heads up realize that this isn't always so. Sephora has a great positive beauty community of people who are willing to share what genuinely interests them. Most of the reviews are high in ratings, because Sephora sells makeup of high quality. I'm not saying everything you buy from Sephora is going to be fantastic, but I've been satisfied with the majority of my purchases. Like you said, Sephora has an awesome return policy, so if you hate it, send it back. A lot of products are expensive so it's nice to be able to get the money back.

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Re: Fake reviews.

I've had 2 of many reviews deleted, which happened to be the only 2 reviews that were negative. Coincidence? No way. I don't like the Urban Decay Liners & Giorgio Armani Aqua Di Geiora (sorry if not spelled correctly) perfume. Once I saw my reviews on Sephora.com, they were instantly within minutes taken down. What is up with that? Sephora will make money regardless if one person doesn't like it because I know MANY love eyeliners from UD.