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Ulta GWPs

This thread will be for Ulta GWPs only.  Share ulta promos here.  


Please do NOT post requests for the spreadsheet in this thread.  Please post requests for the Ulta GWP google spread sheet in this thread:


Let's keep this thread on topic!



Ulta points refresher (because yes, it is that complicated):

Item #1 - $53.50

Item #3 - $108.50 (and is eligible for a certain item/brand 5x multiplier)

* There is also a 5x all purchase multiplier and you are platinum so you get 1.25x

Total Spent - $162

Base Points Earned - 162

Platinum .25x Earned - 41 (162 * .25 = 40.5, and rounding up)

5x All Purchases Earned - 648 (it ends up being 4x because you don't count the base points)

5x Item/Brand Earned - 434

Total Points Earned - 1285




Since a lot of information is being removed from this thread, try to help each other out and add product id numbers and sku numbers so people can find items on ulta.  

Just to clarify, there is an item number that Ulta lists on the website, right under the picture of the item.


The product id is the number given to the item in the URL.  So Ulta's site follows this formula of having the url and then the very last part of the url is "productId=xlsImpprod" followed by an 8 digit number.  If you use that "productId" number you can get to the page of any item on ulta.  It's not a search, but the direct url to the page.  Click on any product, and then view the url in the address bar.  It will look like this: ulta's website (not using the actual domain because BT admins don't like that) /ulta/browse/productDetail.jsp?productId=xlsImpprod12345678.  Replace the 8 digit product id of the item you want to see with the sample id.


Images of Ulta GWP coupons available here:


My very unofficial Ulta point multiplier to approximate percent discount chart:

(This is a number where I use the multiplier to divide by 2000 to see how many dollars I would have to spend in order to redeem a $125 reward.  E.g. 2000 points divided by 1 point multiplier means I have to spend $2000 to get the $125 reward.  Adding how much I had to spend ($2000) + the reward ($125), and then using the reward ($125) to divide the total purchase ($2125), I get a discount of approximately 6% based on the total purchase.  Note: the total purchase is based on the concept that you are spending just enough to reach the next $125 reward and combines the reward value with how much money you had to spend to get that reward.


Total Purchase21251725145811251014925792740696625596569525401392375367360347341336325320315

Re: Ulta GWPs

@magda124  I’m a big fan, so I’m excited. I’m fact, I was actually considering purchasing the vault if I could somehow use both my points and a 20% code at the same time. Otherwise it will be too cost prohibitive. Either way, I’ll be getting something though Smiley Happy

Re: Ulta GWPs

@PrettyPaint Ohhh yes, that Mother of Dragons highlighter palette is beautiful too.. each highlighter named after a dragon and an egg drawn in there! Can I ignore the fact I have like 4 highlighters already?? Methinks so! 


Part of me wants to get them right away, the other part wants to wait till it inevitably goes on sale... 🤔🤔🤔🤔

Re: Ulta GWPs

@magda124  I know it! In some ways I’m not sure I can wait for other retailers to get things. I may need to buy at least one thing direct. I love the highlight palette too, particularly because Daenerys is my favorite Smiley Happy

Re: Ulta GWPs

@PrettyPaint I think the earlier you use your coupon, you have more of a chance to get another one later. At least, that is what I have experienced. Smiley Happy

Re: Ulta GWPs

@Buootiful  Hehe well I guess that’s a good excuse to place an order (if only they add back the gifts). 

Re: Ulta GWPs


UD GoT doesn't hit Ulta until the 29th, so unless they extend the exp date, there won't be a q for it 😥

Ulta GWPs

The Beauty Bags are live 😁

Re: Ulta GWPs

Did these sell out already??? Can't find them anymore!

RE: Re: Ulta GWPs

I never saw them come back up in stock, hopefully when they do I can snag one! Lol fingers crossed for all of us!

Re: Ulta GWPs

@magda124 someone on reddit said they called customer service and it’s a tech error. Not sure how true it is, but the OP said they were supposed to be back up before noon central time!

Re: Ulta GWPs

Did they really take it down or did it come back and sell out? I saw them this AM and I wasn't able to check until now. 

Re: Ulta GWPs


I'm 99% certain Ulta took them down; all three selling out simultaneously just after 6am central seems far fetched unless stock was super super super limited. I've checked a couple of times and haven't seen them come back, nor have I seen any reports that they ever reappeared. 😥

Re: Ulta GWPs

@RGbrown, i am wondering if they were planning on having the bags now, and coupons starting tomorrow. so once the coupon was released somehow, they pulled the bags...


Maybe the bags will reappear next week, once the coupon expires? Do we know if there was a GWP last year while the coupon was active?

Re: Ulta GWPs


With Ulta, anything is possible...that could very well be why they took them down. 


GWP's, yes, we had several. Screenshot from the spreadsheet Smiley Happy


ulta 20% gwp april 2018.png

Re: Ulta GWPs

@RGbrown, thank you for the screenshot. So maybe a Lancome gwp or something else will appear soon.


Interesting that there were GWPs with spring haul purchases, but the coupon does not apply to spring haul sale items....

Re: Ulta GWPs

Thank you! Building a cart then, jic!

Re: Ulta GWPs

They took them downSmiley Sad

Re: Ulta GWPs

Beauty Breaks are up!

(Though I'm not seeing the $30 bag...not sure if/when it'll go live...might not even be today)


Nonstop Rock 2005479

Electronic Pop 2005480

Cool Indie 2005481



Dang, that was the first gwp I've been excited for in som...

Dang, that was the first gwp I've been excited for in some time! I waited to place an order but had my cart ready anticipating an extra goodie or coupon. I'm hoping this comes back as a beauty break 🤞 pretty please. Talk about emotional rollercoaster 😨

How does a good job marked as a "beauty break" go OOS at...

How does a gwp marked as a \"beauty break\" go OOS at 6:15am CT? I'm a bit heart broken, electronic pop was totally my jam with all those purples and reds lippies and hair colors, a blue jelly, and a blinding highlight. It was so exciting to see totally new products and full sizes in a gwp. Obviously it's popular so I hope they run that play again, minus the oos at dawn part.

Agree. it was the first to get my attention in a while. H...

Agree. it was the first to get my attention in a while. Hopefully, it is an after dark BB. Although it was very suspicious that they went OOS and were pulled minutes after the 20% email went out.
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