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Ulta GWPs

This thread will be for Ulta GWPs only.  Share ulta promos here.  


Please do NOT post requests for the spreadsheet in this thread.  Please post requests for the Ulta GWP google spread sheet in this thread:


A list of in store coupons is here:


Let's keep this thread on topic!


Ulta points refresher (because yes, it is that complicated):



Item #1 - $53.50

Item #3 - $108.50 (and is eligible for a certain item/brand 5x multiplier)

* There is also a 5x all purchase multiplier and you are platinum so you get 1.25x

Total Spent - $162

Base Points Earned - 162

Platinum .25x Earned - 41 (162 * .25 = 40.5, and rounding up)

5x All Purchases Earned - 648 (it ends up being 4x because you don't count the base points)

5x Item/Brand Earned - 434

Total Points Earned - 1285


Links are not allowed.  In lieu of links, please read this:



Please add product id numbers and sku numbers so people can find items on ulta.  

Just to clarify, there is an item number that Ulta lists on the website, right under the picture of the item.


The product id is the number given to the item in the URL.  So Ulta's site follows this formula of having the url and then the very last part of the url is "productId=xlsImpprod" followed by an 8 digit number.  If you use that "productId" number you can get to the page of any item on ulta. 

It's not a search, but the direct url to the page. 

Click on any product, and then view the url in the address bar.  It will look like this: ulta's website (not using the actual domain because BT admins don't like that) /prep-prime-fix?productId=xlsImpprod15921204  Replace the 8 digit product id of the item you want to see with the id of the product you're looking for.


My very unofficial Ulta point multiplier to approximate percent discount chart:

(This is a number where I use the multiplier to divide by 2000 to see how many dollars I would have to spend in order to redeem a $125 reward.  E.g. 2000 points divided by 1 point multiplier means I have to spend $2000 to get the $125 reward.  Adding how much I had to spend ($2000) + the reward ($125), and then using the reward ($125) to divide the total purchase ($2125), I get a discount of approximately 6% based on the total purchase.  Note: the total purchase is based on the concept that you are spending just enough to reach the next $125 reward and combines the reward value with how much money you had to spend to get that reward.


Total Purchase21251725145811251014925792740696625596569525401392375367360347341336325320315


RE: Re: Ulta GWPs

Score! Nice. Have you ever used the perfume? Wondering what it’s like @savvy4

Re: RE: Re: Ulta GWPs

@StTropezBarbie  i looveeee bonbon, not sure if you've smelled it's sibling flowerbomb?? but it's a sweeter version of that, i want to say it's kinda similar to gucci guilty

Re: RE: Re: Ulta GWPs

@phantompenguinx I was gifted flowerbomb once and loved it. I do love scents on the sweeter side. Thx for the info!

Re: RE: Re: Ulta GWPs

I’d love to be able to tell you @StTropezBarbie but it’s going to be a gift. It might not go down well if I open it for a sniff. 

Re: Ulta GWPs

Pfffft. I do not like the new $65, it's too much like "real money" and I can't bring myself to spend it. Oh, well, at least hubby will be happy about the bank account. 

Re: Ulta GWPs

@bratknits I'm not worried about the buy in so much as a lot of the GWP have been just so-so for me.  I wonder if that's why Ulta didn't do so well this past quarter.

Re: Ulta GWPs

Did they do well in the 1st qtr? That 21 days of beauty was awesome! Smiley Happy  @itscarin 

Re: Ulta GWPs

They missed their earnings for last quarter and the stock dropped almost 30% two weeks ago.

Re: Ulta GWPs

@Buootiful I don't follow makeup/business news too much so I can't tell you exact numbers or quarters, but I'll say if I'm recalling correctly I believe Ulta stocks have been kicking 4ss for the past year or two because of all their growth.  (I'm not a business person so don't skewer me if I'm using the wrong terminology or citing the wrong stats!)  This past quarter they did really bad and I saw the articles pop up on my phone and in beauty message boards.  Everyone's talking about it.


My guess is that Ulta's been luring us all in with the sweet sweet rewards programs, but as they establish themselves in the retail market, they're going to start pulling back.  They have started taking things away -- the diamond gifts used to be free with any purchase and now require a $25 min purchase.  They used to allow points to be earned when redeeming points and that was squashed a few months ago.  The GWP have been declining.


Seriously, I remember in 2015 I picked up a full-sized Marc Jacobs Daisy dream lotion with a $40 purchase.  That was sweet!  Now we're seeing more GWP with foils.  Also, their GWPs, when they're good, are selling out quicker.  


My sense is that Ulta invested a ton of money on attracting new customers, and now that budget is being dialed back so they can start seeing some ROI.  Just anecdotally, it seems to me like people are becoming less enthused about shopping at Ulta since we're all remembering the halcyon days when samples were full-sized and had lower buyins!

Re: Ulta GWPs

Yes, the good old days, where you would get Full size Bareminerals moxie lip gloss for your bday. Smiley Happy Last year was  a mascara that I don't use and I dont remember if it was a full size either @itscarin 

Re: Ulta GWPs

That same philosophy led to Birchbox's decline.  I don't know if they are actually making a profit or depending upon investors still.

Re: Ulta GWPs

They're banking on the Kardashian deal to bail them out, not gonna work. 


Re: Ulta GWPs

@bratknits I know a lot of people like the Kardashians.  My husband is one of them.  :/  I have no time for their nonsense.  I find them uninteresting and over-butchered (too much plastic surgery).  I would never buy any of their products because to me they are the embodiment of the death of meritocracy.  Furthermore, every review of their products seems to hint at the same thing: cheaply made goods that are over-prices for what they are.  I'm not interested in janky products.  There's too many amazing products out there to waste my time, money, or space, on garbage.

Re: Ulta GWPs

Here here!  Tell it like it is @itscarin!  To each his own, but I agree.  

Re: Ulta GWPs

I concur!! @itscarin and @Ispend2much6 

Re: Ulta GWPs

Just added!

(And hopefully more folks actually got the email this time...I did)




Re: Ulta GWPs

Skinfatuation is up!



The Shiseido beauty break is also still available for the moment 😊





Re: Ulta GWPs

what do we think the chances are that this will still be around if there's a beauty break tomorrow??

Re: Ulta GWPs

@phantompenguinx   They already took it down around 1 a.m. EST.

Re: Ulta GWPs

thanks @Ispend2much6 ! i ended up putting in my order yesterday and im glad i did, the serums are more interesting to me that the bb that's out today Smiley Happy

Re: Ulta GWPs

@phantompenguinx The details say it's only available today, so I think they'll pull it before tomorrow's BB goes live.