Beware, Sephora JACKED PRICES before sale

[EmmmaB]

In the days/weeks leading up to the sale, they’ve increased the prices of most products by about $1-$10 depending on the product. Shame

[melgoldstein]

Same happened to me! SUCH a scam - my Clarins moisturizer was $62 in July, still is at Shoppers drug mart but is $78 now during the sale… such a scam and will never buy products during the sale again

[newcarlee]

@EmmmaB - do you mean that prices of Sephora-branded products increased or of other brands? I just did a re-purchase of my usual go-to cleanser (SK-II) and TBH, I’m pretty impressed that the price has remained the same for over a year. 

Sephora’s pricing is usually the same as all other retail outlets, I don’t see them increasing prices beyond what department stores or the direct brands price at. 

[UNMMissNewYork]

@EmmmaB  really I haven't noticed

[EmmmaB]

I saw @LauraBrows most recent IG reel and checked my recent purchases vs their new prices and it’s definitely a thing

[danielledanielle]

Prices are usually set by the brands @EmmmaB . A lot products have increased which is true, but this would be across retailers, not just Sephora.