Services
From makeovers to personalized skincare consultations
From makeovers to personalized skincare consultations
Get inspired, play with products & learn new skills
Exciting launches, parties & more
Explore what's hot in your store
Ask questions, join challenges, and get recommendations from people like you
Discover topics tailored to your beauty interests
Add your photos and get inspired by fellow beauty lovers
View activity, savings and benefits
Redeem items, samples and more
View and track online orders
Reorder it from in-store and online purchases
View saved products
Recommendations from your store visits
Manage your services, classes and events
Complete your beauty traits for personalized recommendations
Payments, contact info, addresses and password
View activity, savings and benefits
Redeem items, samples and more
View and track online orders
Reorder it from in-store and online purchases
View saved products
Recommendations from your store visits
Manage your services, classes and events
Complete your beauty traits for personalized recommendations
Payments, contact info, addresses and password
Ask questions, join challenges, and get recommendations from people like you
Discover topics tailored to your beauty interests
Add your photos and get inspired by fellow beauty lovers
From makeovers to personalized skincare consultations
Get inspired, play with products & learn new skills
Exciting launches, parties & more
Explore what's hot in your store
Finally, a sport we can all get behind... MAKEUP MADNESS! In the spirit of March, we’ve put together the ultimate battle of the beauty favorites – bracket style! – and it’s YOUR turn to vote! Each week, we’ll have a new showdown, pitting tried-and-true makeup categories against each other until we narrow it down and crown the Community Champion makeup product category… and hopefully get some all-star recs along the way! 😊
TO VOTE, hit the reply button below and TAG a product you love that represents the category you’re voting for. For example, @AlexBT can’t live without her signature cat eye, so in the battle between Mascara vs. Eyeliner, she might reply with “EYELINER! Anastasia Beverly Hills Waterproof Matte Liquid Eyeliner 0.08 oz/ 2.4 mL” 😼
Each new round of voting starts Fridays at 2pm PT, and ends the following Thursday at 2pm PT:
Click the “Reply” button below and vote for your favorite product (Mascara or Brow Pencil!) use the “#” sign to tag a specific one you love, then check back for the results and the next round of voting!
UPDATE 4/23/21: Thank you to everyone who participated in Makeup Madness 2021! This year’s champion is ✨mascara✨ - BIC, we respect your commitment to the lash game. 🙌 Here were Community members’ top-tagged mascaras from your votes throughout this challenge:
While mascara took home the crown this time, you all showed lots of love for all the other makeup categories in the bracket! Here were the most-tagged products in some of the other categories:
We thank you again for playing, BIC! See you later for the next beauty challenge… 😉
@PrettyPaint oh yes... tinted is a must!
I know I said brows pencil but I also like the Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel Jumbo 5 for on the go always love it!
@julesbmEyebrow pencil#Anastasia Beverly hills browiz
If it weren't for brow gel, I wouldn't have brows that match my tinted hair, so brow gel it is! Anastasia Beverly Hills Flexible Hold Tinted Eyebrow Gel Granite .
I'm Team Brow Gel.
Lol @sprocketta I'm totally team lipgloss but I love your gif!
@missjeanie i searched "happy lipstick" and it fit the bill
I will go with the brow pencil, as I have never used brow gel. I do not have a favorite brow pencil yet.
@TeamBIC , if we have to be dichotomous about it, then it's gel. I'm gonna claim the unstoppable, sweat resistant KVD Beauty Super Pomade Vegan Eyeliner, Shadow & Brow Pigment Medium Brown
Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel 4.5 is actually a gel and my go to for quick brows or touch ups.
Honestly still unsure how lip gloss got beat out..
But this week I'm all about IT Cosmetics Brow Power Universal Brow Pencil . I have Asian brows which is tricky to deal with. Between threading and this pencil though, brows are super easy. Thank you for including this product in my Sephoria swag bag! That's how I came to love this gem!
hahaha, I was devastated! It was so close and the team had to console me.
@CarolBT We shall bask in alllll the lipgloss glory next Sephoria!
Omg same @Mcakes After receiving this brow pencil in my Sephoria swag bag, I fell in love with it too and used it up 1.5 months or so. Usually I would rotate my brow products, but this one was too good! 😁
@Guessgal I was skeptical at first with the universal claim, but was pleasantly surprised! Can't wait to see what the next Sephoria swag bag brings us 😉
@itscarin , I'm with you, but then it would be eyeliner vs lipstick and I'd have to kibitz, I wouldn't wanna have to choose
Pencil 100%
I’m team brow pencil. No particular brands... there are so many good brow products out there that I like UD, ABH and even Sephora. I’m cheap so I haven’t spend a fortune on brow products 🤣😂
It helps that the ABH pencils go half off so often, too @blackkitty2014 😉