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Discover topics tailored to your beauty interests
Add your photos and get inspired by fellow beauty lovers
From makeovers to personalized skincare consultations
Get inspired, play with products & learn new skills
Exciting launches, parties & more
Explore what's hot in your store
Finally, a sport we can all get behind... MAKEUP MADNESS! In the spirit of March, we’ve put together the ultimate battle of the beauty favorites – bracket style! – and it’s YOUR turn to vote! Each week, we’ll have a new showdown, pitting tried-and-true makeup categories against each other until we narrow it down and crown the Community Champion makeup product category… and hopefully get some all-star recs along the way! 😊
TO VOTE, hit the reply button below and TAG a product you love that represents the category you’re voting for. For example, @AlexBT can’t live without her signature cat eye, so in the battle between Mascara vs. Eyeliner, she might reply with “EYELINER! Anastasia Beverly Hills Waterproof Matte Liquid Eyeliner 0.08 oz/ 2.4 mL” 😼
Each new round of voting starts Fridays at 2pm PT, and ends the following Thursday at 2pm PT:
Click the “Reply” button below and vote for your favorite product (Mascara or Brow Pencil!) use the “#” sign to tag a specific one you love, then check back for the results and the next round of voting!
UPDATE 4/23/21: Thank you to everyone who participated in Makeup Madness 2021! This year’s champion is ✨mascara✨ - BIC, we respect your commitment to the lash game. 🙌 Here were Community members’ top-tagged mascaras from your votes throughout this challenge:
While mascara took home the crown this time, you all showed lots of love for all the other makeup categories in the bracket! Here were the most-tagged products in some of the other categories:
We thank you again for playing, BIC! See you later for the next beauty challenge… 😉
This is a hard one, but I have to go with eyeliner.
Let's tag an oldie but goodie
EYELINER all the way. Less of a need for mascara or it typically plays second fiddle to my obsession with wearing false lashes❣️
Of late my fav is #RareBeauty’sPerfect Stroke.
Team Mascara all the way! Laura Mercier Caviar Volumizing Mascara Glossy Black
Definitely team Mascara here! No real favorite one - still working through to find one I like above the rest (love love love those Sephora Favorites Lashstash sets) but I’ll tag one anyway. Marc Jacobs Beauty Mini Velvet Noir Major Volume Mascara
No surprise but I am also a member of Team Mascara. My new favorite is Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara @TeamBIC .
This is also my new favorite, @Loretta55!!
Team mascara! I choose you! #Benefit Cosmetics Roller Lash Curling & Lifting Mascara Black
Hard to choose between the two, but mascara is an essential for sure!!! Lancôme Monsieur Big Extreme 0.33 oz/ 10 mL
I'm voting EYELINER, but throwing a curveball and doing my fave bright-eyed waterline liner! KVD Beauty Cake Pencil Eyeliner
I’m on team mascara. If I have to choose one that available at Sephora, it’s this one
Urban Decay Perversion Mascara Set
I don't wear either since I don't have eyelashes; but I want to play, so I'm on Team MASCARA. 💖💖💖
Eyeliner
Marc Jacobs Beauty Highliner Gel Eye Crayon Eyeliner (Earth)quake 41
Years ago I was team eyeliner but after years of not wearing it I got terrible at applying and just stick with mascara now. Smashbox Full Exposure Lash Volumizing Mascara Jet Black
This is so tough - a few years ago I would have definitely said eyeliner, but my usual makeup routine has changed! It's a close call, but I'll join team mascara - cracked open a tube of ILIA Limitless Lash Lengthening Clean Mascara After Midnight recently and I think I might've found a new holy grail. 😌
Mascara! Hourglass Caution™ Extreme Lash Mascara
msscara! It cosmetics superhero! For some reason can’t tag the regular product lol
This is a toughie, but I think I’m going to have to go with mascara. The more I try, the more I love! Currently alternating between Laura Mercier Caviar Volumizing Mascara Glossy Black and tarte Big Ego Mascara 0.23 fl oz/ 7 mL.
Oh, Mascara all the way! I could do eyeliner on its own but it makes my eyes look smaller. Mascara makes em pop! My favorite is the Lancôme Monsieur Big Volumizing Mascara Standard Size Black - 0.33 oz/ 10 mL
Mascara Wander Beauty Mile High Club Mascara Jet Black . Love this mascara. It dries quickly, doesn't flake off nor smear, and it doesn't clump my lashes together. Each lash looks individually attended to with this.
This is such a gorgeous mascara, @ragdoll4mom 🤩