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Explore what's hot in your store
Finally, a sport we can all get behind... MAKEUP MADNESS! In the spirit of March, we’ve put together the ultimate battle of the beauty favorites – bracket style! – and it’s YOUR turn to vote! Each week, we’ll have a new showdown, pitting tried-and-true makeup categories against each other until we narrow it down and crown the Community Champion makeup product category… and hopefully get some all-star recs along the way! 😊
TO VOTE, hit the reply button below and TAG a product you love that represents the category you’re voting for. For example, @AlexBT can’t live without her signature cat eye, so in the battle between Mascara vs. Eyeliner, she might reply with “EYELINER! Anastasia Beverly Hills Waterproof Matte Liquid Eyeliner 0.08 oz/ 2.4 mL” 😼
Each new round of voting starts Fridays at 2pm PT, and ends the following Thursday at 2pm PT:
Click the “Reply” button below and vote for your favorite product (Mascara or Brow Pencil!) use the “#” sign to tag a specific one you love, then check back for the results and the next round of voting!
UPDATE 4/23/21: Thank you to everyone who participated in Makeup Madness 2021! This year’s champion is ✨mascara✨ - BIC, we respect your commitment to the lash game. 🙌 Here were Community members’ top-tagged mascaras from your votes throughout this challenge:
While mascara took home the crown this time, you all showed lots of love for all the other makeup categories in the bracket! Here were the most-tagged products in some of the other categories:
We thank you again for playing, BIC! See you later for the next beauty challenge… 😉
@TeamBIC -- Put me on Team Mascara! I "wing" my lashes out often when I don't feel like messing with liner, and one I love is
MAKE UP FOR EVER Excessive Lash Arresting Volume Mascara Black
What?? Tell me more about "winging out" - I need to learn your ways @heavyhedon !
Wait... are we gonna be vote splitting with all the different mascaras??? lol This is my kind of March Madness!! Love the idea @TeamBIC ! Mascara Marc Jacobs Beauty Mini Velvet Noir Major Volume Mascara
@missjeanie haha no, the product tagging is just a fun way to vote for your fave category overall (and see what everyone loves!). mascara is kicking eyeliner's butt so far... 😵
Mascara! PAT McGRATH LABS Dark Star Volumizing Mascara 0.43 fl oz / 13 mL is my current favorite.
Mascara forever! Hard to pick, but I discovered two new mascara loves during lockdown 😍 I’m going with Laura Mercier Caviar Volume Panoramic Mascara Glossy Black but honorary mention to the Stila Magnum Triple X Mascara (I don’t think Sephora carries this product anymore but it’s a good one!!)
Eyeliner: MAKE UP FOR EVER Aqua Resist Color Pencil Eyeliner 06 Forest
Though I love Charlotte Tilbury LLv2 mascara, I wear eyeliner far more often. And eyeliners offer a much wider range of colors to play with, ways to play with them, and finishes to apply (matte, metallic, shimmer, etc.).
@TeamBIC I vote mascara Yves Saint Laurent The Shock Volumizing Mascara
@TeamBIC I'm loving this idea! I would have to say MASCARA. I'm having trouble tagging Lancome Cils Booster - a must-have before *any* mascara application.
YES to this Lancôme Cils Booster XL Super-Enhancing Mascara Primer .18 oz / 5.5 ml,@greeneyedgirl107!!! (ugh it finally tagged when the brand name was excluded, go figure!)
@TeamBIC , ohhhh snap! It's on!
This is tough, but I definitely have to go with EYELINER, namely Fenty Beauty by Rihanna Flypencil Longwear Pencil Eyeliner Space Cookie
@danielledanielle I chose mascara but this is my favorite eyeliner hands down.
@TeamBIC LOVE this!!! Mine is mascara!!! tarte SEA Surfer Curl™ Volumizing Mascara Black
💖 this mascara, @lmaster!
I love and need both options in my life, but I'll go with mascara and in particular Lancôme Monsieur Big Volumizing Mascara Standard Size Black - 0.33 oz/ 10 mL @TeamBIC
@quspork This is mine as well! Not sure if I require a separate post, so I'll make one just in case to make it count 😛
This is a close second for me.