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Discover topics tailored to your beauty interests
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From makeovers to personalized skincare consultations
Get inspired, play with products & learn new skills
Exciting launches, parties & more
Explore what's hot in your store
Finally, a sport we can all get behind... MAKEUP MADNESS! In the spirit of March, we’ve put together the ultimate battle of the beauty favorites – bracket style! – and it’s YOUR turn to vote! Each week, we’ll have a new showdown, pitting tried-and-true makeup categories against each other until we narrow it down and crown the Community Champion makeup product category… and hopefully get some all-star recs along the way! 😊
TO VOTE, hit the reply button below and TAG a product you love that represents the category you’re voting for. For example, @AlexBT can’t live without her signature cat eye, so in the battle between Mascara vs. Eyeliner, she might reply with “EYELINER! Anastasia Beverly Hills Waterproof Matte Liquid Eyeliner 0.08 oz/ 2.4 mL” 😼
Each new round of voting starts Fridays at 2pm PT, and ends the following Thursday at 2pm PT:
Click the “Reply” button below and vote for your favorite product (Mascara or Brow Pencil!) use the “#” sign to tag a specific one you love, then check back for the results and the next round of voting!
UPDATE 4/23/21: Thank you to everyone who participated in Makeup Madness 2021! This year’s champion is ✨mascara✨ - BIC, we respect your commitment to the lash game. 🙌 Here were Community members’ top-tagged mascaras from your votes throughout this challenge:
While mascara took home the crown this time, you all showed lots of love for all the other makeup categories in the bracket! Here were the most-tagged products in some of the other categories:
We thank you again for playing, BIC! See you later for the next beauty challenge… 😉
I'm cracking up about how so many of you are disappointed that your favorite categories didn't make it to the final round - because same! 😅 (Lipstick, c'mon ...)
For the last matchup, I'm voting mascara. I'd be sad without my go-to brow pencils, but I really need mascara to complete a makeup look. I'll tag an old favorite: Benefit Cosmetics They're Real! Lengthening Mascara Black!
It really all comes down to the eyes doesn't it? I'm not surprised, especially given the fact that masks have become such a big part of our lives over the past year. I'm going to go with mascara, there's just magic in a tube of mascara that can't be beat! 💖
Sephora Favorites Lashstash to Go Mini Mascara Set is such a great set, and it comes in an adorable tin.
@Mcakes, that tin is super cute!!! 🥰 I picked up a few during the sale to give out as gifts! 🎁
@itsfi they make wonderful gifts! One size fits all 😄
Mascara for me @TeamBIC!
ILIA Mini Limitless Lash Lengthening Mascara After Midnight when I'm dealing with sensitive eyes. A new one I've been liking is the new Charlotte Tilbury Mini Pillow Talk Push Up Lashes Volumizing & Lengthening Mascara 0.13 oz / 4 mL !
I need no time whatsoever to think about this - mascara! I'm still bummed that lip gloss and brow gel got knocked out, but forced to pick I'm mascara all the way on this one. And I'm going to tag my fave again just for good measure: Benefit Cosmetics Roller Lash Curling & Lifting Mascara Black
Mascara
░▒▓█►─═ Brow pencil ═─◄█▓▒░ there really isn’t another choice here. The correct and only answer is BROWS 😂
Wow did anyone see this coming?!?! I still am shocked that lipstick was knocked out so early! I must say Anastasia Beverly Hills Brow Wiz® Ultra-Slim Precision Eyebrow Pencil and Brow Pencil for the win.
Brow pencil. Easy choice—and not just because mascara inexplicably knocked lipstick out of the tournament. (FOREVER SALTY.) When I say I don't leave home without wearing brow pencil, I mean it. And I keep a spare brow pencil in my bag at all times.
I've already mentioned my favorite daily pencil, Kimiko Super Fine Eyebrow Pencil Automatique. Also my usual backup, Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer Shade 6 . I recently started testing LH Cosmetics Sketch and Sculpt (shade Almost Black), a dual-ended brow tool: brow pencil on one end, liquid brow brush on the other end. I like it so far, despite a couple issues. Won't replace my Kimiko pencil, though!
Oh darn it! I’m still bitter over lipstick is not the champion 😂🤣 okie I vote for brow pencil. I can wear brow pencil without wearing any other make up.
@TeamBIC @My vote is for brow pencil Anastasia Beverly Hills Brow Wiz® Ultra-Slim Precision Eyebrow Pencil . I can still curl my lashes or wear falsies if I don’t have mascara.
This week, in another close victory, BROW PENCIL made it out on top in the showdown between brow pencil and blush! 🎉
We're down the the final matchup, BIC. Which makeup category will take home the championship next week: MASCARA or BROW PENCIL? Once you've had time to think about your favorite of the two categories, hit "reply" and leave your vote using the "#" symbol to tag your favorite product within that category!
I’ll go for brow pencil. Again, because of COVID-19 that’s my go to.
Anastasia Beverly Hills Brow Wiz® Ultra-Slim Precision Eyebrow Pencil Medium Brown
#Tom Ford brow perfecting pencil
H @TeamBIC I!!! This one! I love blush- So many and recently through all of my virtual consultations blush has really been a key stand out! I personally love Tower 28 Beauty BeachPlease Lip + Cheek Cream Blush After Hours ! This is a must for me because of the glow and multi use applications. While i Do love a good brow I have to go with BLUSH!!! A glowing one that is!
As I mentioned before, I'm a very recent blush enthusiast (my new Merit blush arrives tomorrow - eeee!), BUT like a few people below me have said, I truly do not leave the house without my brows! And for that reason, I gotta go with brow pencil. A recent fave of my mine is Dior Diorshow Brow Styler Eyebrow Pencil
BLUSH ALL THE WAY!!!!
All about the blush!! Fenty Beauty by Rihanna Cheeks Out Freestyle Cream Blush 02 Petal Poppin
I love you brow pencil, but I'm Team Blush all the way! You can do so many things with blush that you just can't do with a brow pencil @TeamBIC .
Saie Dew Blush Blendable Liquid Blush Rosy MERIT Flush Balm Cream Blush Mood PATRICK TA Monochrome Moment Velvet Blush She's Seductive