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View activity, savings and benefits
Redeem items, samples and more
View and track online orders
Reorder it from in-store and online purchases
View saved products
Recommendations from your store visits
Manage your services, classes and events
Complete your beauty traits for personalized recommendations
Payments, contact info, addresses and password
Ask questions, join challenges, and get recommendations from people like you
Discover topics tailored to your beauty interests
Add your photos and get inspired by fellow beauty lovers
From makeovers to personalized skincare consultations
Get inspired, play with products & learn new skills
Exciting launches, parties & more
Explore what's hot in your store
We’re kicking off March right by bringing back the BIC’s favorite beauty bracket challenge – Makeup Madness! 😉 For the fourth year in a row, we’re putting makeup-related categories to the test by asking Community members to pick their favorite between two every week. At the end of the bracket, we’ll know which makeup category will earn this year’s Community Champion crown. 👑
In past years, Mascara, Lipstick, and Eyeshadow have earned the honorable title of Makeup Madness winner. This year, we’re bringing eight fresh categories into the frenzy – we’ll reveal them slowly and keep a visual of the current bracket updated below!
Cream Blush is the Makeup Madness Champion of 2024!
To vote in Makeup Madness, hit the reply button below and tell us which category you’re voting for AND tag a product within that category that you love! For example, the sparkle and shine queen @AlexBT might respond with, “Lip oil! One of my favorites is DIOR Lip Glow Oil 20 Mahogany."
On your marks … get set … go! ✨ New voting rounds begin on Fridays, and end the following Thursday at 2pm Pacific Time:
Hit “Reply” below to vote for your personal pick in this week’s makeup category match up and tag your favorite by using the “#” symbol! Don’t forget to check back in for each week’s results and to participate in the next round of voting. 😊
UPDATE 4/19/24: Thanks to everyone who voted in this year's Makeup Madness Challenge! Our 2024 champion is none other than Cream Blush, and lots of you tagged your favorites in the replies. 🧡 In honor of our winning category, here are the five top-tagged cream blushes of Makeup Madness 2024.
And just for fun, here's a look at some of the top-tagged product from all the Makeup Madness categories this year!
Definitely cream blush. It also takes a longer time to use an eyelash curler than to put on blush 😊
@TeamBIC Cream blush for sure!!! I don’t need curled lashes but I need my pigment!
I feel like it should be cream blush cause like sometime you gotta look pink and there is different varieties of the cream blushes
I missed the cut off for voting, but my stick straight lashes would have been all for the eyelash curler @TeamBIC!
@itsfi I missed it too but also had to answer. My lashes are also naturally straight and also slightly downturned to boot. I still chose blush cause without it I feel i look sick.😅
@heartsmyface, I don't think you look sick without blush, but I also know that you make every blush you wear look phenomenal! I'm just starting to (slowly) get back into blush again, so for me, lipstick as blush works out well at the moment, becuase, ummmm, I have a few lipsticks to choose from for that. 🤣
Shiseido Eyelash Curler Eyelash Curler you can look awake by just curling your lashes
#eyelashcurler
The only daily product I use is mascara (aside from normal skin routine), and therefore must must have is Lilly Lashes Lilly Lashes Lash Curler
Cream blush
eyelash curler. I could always use lipstick as blush.
@SportyGirly125 Oh I never thought of multipurposinh another time when I answered! Lipstick mixed with a little foundation or primer would work so well!
I'm going with cream blush!! Tower 28 Beauty BeachPlease Lip + Cheek Dewy Cream Blush Office Hours
@TeamBIC I'm voting Cream Blush. Easy decision this week! Westman Atelier Baby Cheeks Lip + Cheek Cream Blush Stick Poppet is a gorgeous formula and shade for summer!
Lip Oil beat out Brushes, I'm shook! @TeamBIC
This week I'm putting my vote towards Cream Blush. I 😘 be that they last all day. 🤩
My faves are
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip Jubilee
And
Cream blush
Cream blush cream blush cream blush
Westman Atelier Mini Petite Baby Cheeks Lip + Cheek Cream Blush Stick Petal
PATRICK TA Major Headlines Double-Take Crème & Powder Blush Duo She's Flushed
LYS Beauty Higher Standard Cream Glow Blush Sticks Focused
Cream blush all the way! I love eyelash Curler but there are mascara that curl your lashes so don’t really need them
btw love love love the ILIA Multi-Stick Cream Blush + Highlighter + Lip Tint and the MILK MAKEUP Lip + Cheek Non-Comedogenic Cream Blush Stick Swerve
Eyelash curler cuz I don’t really like to wear mascara. Cream blush is fun to use, but when jelly blush, powder blush, stick blush, liquid blush, and blush lighter all exist I’ll have to go with my tried and true eyelash curler.
I will have to go with cream blush on this one!! My fav is Tower 28 Beauty BeachPlease Lip + Cheek Dewy Cream Blush Magic Hour #