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Post in Makeup Is Life

Capsule Makeup Collection Challenge

Hey BIC beauties! One of my goals this year is to try to put together a makeup capsule with a handful (okay, maybe a large handful, in my case) of products that will work for me for an every day look and special occasions. Given my current collection, I won't need to be starting from scratch. 😂 So, I'm treating this capsule makeup collection challenge like a shop my stash and declutter adventure all in one. Would love for you to join me if and when you can.


If this is something that interests you or just piques your curiosity, please feel free to use this thread to document and challenge yourself to

(1) use what you have / shop your stash; and

(2) determine which products in your collection to keep, which to declutter, and which to try again another day. All with the goal of curating a set of makeup products that will help you achieve a signature look - and maybe a few additional products for other looks in your daily life, including looks for special occasions or events.

Capsule Makeup Photo 1.jpeg


Capsule Makeup Photo 2.jpeg

Every week, I will post a group of makeup products I plan to choose from (i.e., shopping my stash) for my looks during the week. The themes / prompts are guides and if you have a certain interpretation or approach you want to take with it, go for it! Not every product has to fit squarely within the theme; it can be just one item.



Week 24 (June 10 - 16) - The Repurposed Makeup Capsule and/or The Multi-tasking Makeup Capsule
Do you have a product(s) that you've repurposed for a different use or ones that perform more than one function (lip and cheek, eyeshadow and bronzer, etc.? Let's pull them out of your stash and put together a capsule with one or more of those beauties. Shout out to our marvelous @missjeanie  for the repurposed theme.


Upcoming Makeup Capsule Themes: [Updated 6.12.2024] Take a sneak peek at the themes to come.

Week 25 (June 17 - 23) - The "Welcome, Summer!" Makeup Capsule and/or The "Good Stuff" Makeup Capsule  A couple of fun themes this week. Summer is officially here (well, on Thursday)! Let's kick things off with an ode to the sunny, warm, bright & breezy days to come! Or, use this week to focus on the "good stuff" in your collection, be it one or more products you looooove or the "good stuff" that only comes out every now and again (or, maybe for some of us, for the first time this week). 
Week 26 (June 24 - 30) - The June 2024 "On Top", "On the Chopping Block" and/or "On Repeat" Makeup Capsule - Last week of the month, BIC! You know what that means. We have options! Let's shine a spotlight on one or more products from the capsules this month that's (a) one of the best products of the week (on top); or (b) something you're thinking about tossing or decluttering from your stash (on the chopping block); or (c) made a recurring appearance in your capsule all month (on repeat); or (d) all or some combination of the above. Or, curate a capsule that's been done before - a "Take 2" or "Do Over" - with or without any adjustments as you like.

WEEK 27 (July 1 - 7) - The Indie Brands Makeup Capsule and/or The Summer Vacation Makeup Capsule - Let's celebrate our indie brands for the week of Independence Day - curate a capsule with one or more products from indie brands. OR, put together a capsule with makeup you'd take with you on vacation this summer - an actual summer vacay or your dream summer vacation. It'll be fun to hear about everyone's vacation spots - do you like to go someplace warm or cool? 
WEEK 28 (July 8 - 14) - The "If I Were To Curate My Ultimate Makeup Capsule" Makeup Capsule (aka The "These are My Favorite Products" Makeup Capsule) - We're over halfway through the year, BIC beauties. Have you discovered or rediscovered any favorite makeup items from the first half of the year? Show us what products would make up your ideal makeup capsule. I know I'm curious to see everyone's most-loved or "go to" products. 
WEEK 29 (July 15 - 21) - The Sticks and (Gem)Stones Makeup Capsule - Have some stick makeup in your stash that could use a little love? Time to bring 'em out include one or more stick product in a capsule (thanks @danielledanielle missjeanie). Stick makeup not your thing? All good; in an homage to our previous Pops Of Colour theme (thank you @missjeanie), a second option for this week's capsule can focus on one or more products that add a pop of color to your look. The pop doesn't need to be a gemstone shade - I just added that hook for the sticks-and-stone theme! Feeling adventurous - curate a capsule championing both themes.
WEEK 30 (July 22 - 28) - The BIC Inspired Summer Edition Makeup Capsule and/or The Pan It! Makeup Capsule - Okay, BIC Beauties, here we go - we have a new capsule theme as well as a well loved one - assemble a capsule of one or more beauties inspired or enabled by the fabulous members of our Sephora Beauty Insider Community? Or, put together a look with one or more items from your project pan. Or, meld the two prompts together for a capsule of both BIC inspired and pan it! products!
WEEK 31 (July 29 - August 4) - The New, Old or "Is It Time For This To Go?" Makeup Capsule - Did you pick up some new (or new-to-you) beauties this month that you want to play with (or keeping playing with)? Are there one or more tried-and-true products, or sleeping beauties in your collection that you want or need to put to use? Or, are there products in your stash that need to be put up on the chopping block (such an awesome theme, @cianni)? Here's your chance to curate a capsule with one or more products from one or any combination of these categories. 

Previous Makeup Capsule Themes: [Updated 6.10.2024]

1 - The First (of the Year) Makeup Capsule
2 - The Quick & Easy Winter Edition Makeup Capsule
3 - The $20 USD ($27 CAD) & Under Makeup Capsule
4 - The "On the Go!" Makeup Capsule
5 - The Best of January 2024 Makeup Capsule
6 - The Black Owned / Founded Beauty Brand Makeup Capsule
7 - The Lunar New Year - Year of the Dragon Makeup Capsule and/or The "Things I Love" Makeup Capsule
8 - The "BIC Inspired" Makeup Capsule
9 - The Best of February 2024 Makeup Capsule and/or The "On The Chopping Block" Makeup Capsule 
10 - The International Woman Owned / Founded Beauty Brand Makeup Capsule
11 - The "One Brand" or "All The Brands" Makeup Capsule 
12 - The "Springing Forward" Makeup Capsule and/or The Pops of Color Makeup Capsule 
13 -  The Fast & Furious / Quick & Easy Makeup Capsule and/or The March 2024 "On Top" or "On The Chopping Block" Makeup Capsule 
14 - The "Do Over" or "Take 2" Makeup Capsule
15 - The Makeup-Artist-Founded Brand Makeup Capsule and/or The Sephora Spring Savings Makeup Capsule
16 - The BIC Inspired (Summer Edition) Makeup Capsule and/or The Sephora Spring Savings Makeup Capsule
17 - The "Green" Makeup Capsule and/or The Sephora Spring Savings Makeup Capsule
18 - The  April 2024 "On Top" or "On The Chopping Block" Makeup Capsule and/or The "More Play Time With My Sephora Savings Event Hauls" Makeup Capsule
19 - The AAPI Owned / Founded Beauty Brand Makeup Capsule
20 - The "Sleeping Beauties" Makeup Capsule and/or The "OMG, More Stuff From the Sephora Spring Savings" Makeup Capsule
21 - The "My Best Self" Makeup Capsule
22 - The  May 2024 "On Top", "On The Chopping Block" or "On Repeat" Makeup Capsule
23 - The Love Is Love Makeup Capsule

FAQs: [Updated 4.28.2024]


What is a capsule makeup collection?  

A capsule makeup collection is a selection of makeup products that can be used to put together different looks for a variety of occasions. For some of us, that may mean a group of essential products for your everyday look plus a few extra items for a more glam or dramatic look; and, for others of us, that may mean, a lineup of our holy grail product(s) in each makeup category. My ideal capsule makeup collection probably falls somewhere in between - we'll (hopefully) find out at the end of the year! I don't see myself as a minimalist, but I don't have an extensive collection of makeup either. I appreciate the collections of people who fall within both camps but I float somewhere in between - on the one hand, my brow product collection would earn a gold star if we were using a minimalist approach to makeup; my lip product lineup, on the other hand, would not. 🤣 It would most definitely not.  


Why have a capsule makeup collection?  

Everyone will have their own reasons for having (or not having) a more streamlined makeup collection. Over the years, I've just become more interested in having less beauty products on hand (well, except for lip products, lol) - a handful of items I use or reach for more frequently with maybe a few additional products that are go-to's for me for special events or occasions.  Don't get me wrong, I love trying new products and I don't see that changing. I just like the idea of having a simpler collection (I appreciate that "simpler" can be relative), curated to my needs and lifestyle.

Why weekly? 
A few years ago, beauty & lifestyle blogger Serein Wu, did a weekly series (on her blog and YouTube channel), Makeup Bag Monday, where she rotated her makeup bag each week with new product launches and makeup already in her collection. Every Monday, she shared the products she selected for the upcoming week and provided detailed makeup reviews on the makeup she used for the previous week. I may not post detailed reviews, but will at least try to include a weekly recap (probably at the end of the week) of what products I like and which ones didn't work for me.  If weekly works for you, great. If not, feel free to join in based on what works best for you.


What if I don't have enough products to fit the theme for a full face?

No need for your entire makeup capsule to fit the weekly theme(s). Just one will do. And, even if you don't have one that fits squarely within a theme, feel free to post your makeup capsule. We'd love to see what you're using and hear your feedback on the products as you put them to use. 

All are invited to join in this adventure, whenever and however is most effective for you. I'm excited to see what results from this experiment. 

Re: Capsule Makeup Collection Challenge

@itsfi Bakes dozen... we like pastries and things we buy in 13's.  I feel like 13 is a good omen for the skin tints.  

Re: Capsule Makeup Collection Challenge

hahaha @missjeanie; love this! Maybe I should make it a baker's dozen for all beauty product categories. 🤣 It scares me to think the many categories where I already hit that number if it were a target. 😬 

Re: Capsule Makeup Collection Challenge

@itsfi Oh even my categories that I consider non worries for me, mascara, eyeliner, brows, and primer... all have more than 13.  I can't let myself count the others... it's not good for my mental health lol


Re: Capsule Makeup Collection Challenge

@missjeanie, I have the Live Tinted skin tint in Shade 9 - it's the second to lightest shade. My recollection (and it's a vague one I must let you know, is that the undertones on the lightest Shade 10 was off for me). Here's a swatch of Shade 9 compared to the Missha BB Cream Nos. 21 and 23. 

Live Tinted vs. Missha.jpg

The lighting in my house isn't always the best. I can send you pics of swatches in natural light, but be forewarned, it may take some time - we are not expecting the sun to come out or out from behind the clouds until Saturday. 😞 At least per the weather report, which could be wrong. Let me know.

Re: Capsule Makeup Collection Challenge

@itsfi  You are really selling me on this Live Tinted tint SPF. It will make it hard to decide which product to keep in my stash! I’m happy you are loving it. Nice to see more tinted SPF moisturizers come out to play in the sun! ☀️


Yay I bet Dumpling Hour looks gorgeous on you! The red is so pretty! 😍 I think red looks so good in the summer too! I’m glad it’s coming out to be used more!! Which blush do you find you gravitate towards the most? 

Re: Capsule Makeup Collection Challenge

@ather, skin tints, tinted moisturizers and tinted mineral sunscreens are probably the foundation subcategory that will be the most challenging to declutter. I'm pretty sure Tower 28 SunnyDays will hold onto its GOAT status because I do love it so, but there's a lot of new skin tints released this year that I am interested in trying, a few I have picked up and just need to get to using at some point. 


Dumpling Hour is one of those products that I know I just need to pull out with some regularity - both to get more practice with applying blush and to get outside my comfort zone a little. 


Oh goodness, that's a hard one. I've been sorta sticking with cream blushes and particularly the Ami Cole Hibiscus and Tower 28 Beauty Dumpling Hour, but that is mainly because they're right in my line of sight. I'm slowing working on reorganizing my makeup items, but haven't made my way to the blushes. I'm sure there are some blushes from Summer Fridays, Victoria Beckham Beauty and a few other lines that I'll add to the rotation. I'm also more interested than before to know if there will be a Rhode cream blush stick coming out soon, soon-ish. 


What about you? What blushes do you consider your go-to's?

Re: Capsule Makeup Collection Challenge

@itsfi  I agree. Skin tints are becoming my fav right now! I’m 

 using my full coverage foundation less and less! 

I’ve really been using the Summer Fridays blush sticks a lot. They seem to work well with my skin and I love how they blend! I have the Saie and merit ones out too but I haven’t been reaching for them. I need to dig out my Tower 28 blushes! I find the stick formula so convenient!! Fingers crossed the Rhode ones come out soon!!! The pink she’s wearing in the one picture looks so pretty!!!😍 

Re: Capsule Makeup Collection Challenge

Week 19 (May 6 - 12) - The AAPI Owned / Founded Beauty Brand Makeup Capsule


I didn't have enough products (or products in enough categories) to do a capsule with only AAPI owned/founded brands, but I was able to put together a look using 6 products from 6 brands, plus other products from my usual makeup kit (and a couple that I am trying to work on for this year's Pan It! challenge).

* = AAPI owned/founded brand


ONE/SIZE by Patrick Starrr Secure the Blur Makeup Magnet Primer 1.18 oz/ 35 mL  (deluxe sample)*

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40 and Niacinamide Fair Porc... 

Glossier Futuredew Facial Oil-Serum Hybrid 1 oz / 30 mL 

Glossier Stretch Concealer G12

Hourglass Ambient Lighting Edit Unlocked Palette Jellyfish

Urban Decay All Nighter Waterproof Makeup Setting Spray Standard Size - 4 oz/ 118 mL 


Youthforia BYO Blush Color-changing Blush Oil*

Rituel de Fille Rare Light Luminizer Ghost Light


Glossier Boy Brow Volumizing Eyebrow Gel-Pomade Auburn 

Anastasia Beverly Hills Brow Wiz Eyebrow Pencil Caramel


Urban Decay Eyeshadow Primer Potion Original 

Kaja Eye Bento Bouncy Eyeshadow Trio Rosewater*

Colourpop Creme Gel Liner Courage

Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara Jet*


The Creme Shop Permanent Popsicle Lip Juice Stain Peach Please*

TonyMoly Petite Bunny Lip Gloss Bar Juicy Strawberry*

Re: Capsule Makeup Collection Challenge

I really like the capsule you put together with the AAPI products in your arsenal @caitbird 

Re: Capsule Makeup Collection Challenge

@danielledanielle  thank you! I had fun with it. Putting together a capsule based on a different theme every week is a great way to rotate and use different products, something I'd like to do more of.

Re: Capsule Makeup Collection Challenge

@caitbird  Great capsule! I love this look! 

Re: Capsule Makeup Collection Challenge

@ather  thank you! 😊 I had fun with it!

Re: Capsule Makeup Collection Challenge

Marvelous capsule @caitbird! Great products all around. No need to have all products be something that fits the theme - one works beautifully and you have plenty of beauties here. I wondererd about those lip stains from The Creme Shop - it looks fabulous on you! Does it have a cream or jelly  like consistency? Ohhh, there's that Hourglass palette - such a pretty one, inside and out! 😍

Re: Capsule Makeup Collection Challenge

@itsfi  thank you! 💜 I had fun with this challenge, it is a great idea for a thread! Will definitely plan to participate in upcoming weeks too.

I forgot how pigmented the lip stain is - I like it though, I'd like to pick up some more colors in the future. I guess it has more of a cream consistency? The consistency/texture kind of reminds me of the Rare Beauty lip oil, at least if I'm remembering it correctly.

Re: Capsule Makeup Collection Challenge

Yes, yes, jump on in whenever you are able @caitbird! And, again, zero need or expectation that every product or even most of the products in your capsule fit the theme. Just one item will do. And lemme tell ya, it can be a stretch too - I mean, I've exercised some creative license every so often. 😉


Oh, if those lip stains are creamy and like the RB lip oils, they must apply beautifully onto the lips. That color really does look marvelous on you. It's such a fun shade too, that beckons warm weather to come / stick around. 

Re: Capsule Makeup Collection Challenge

@itsfi  thank you! 💜 yes, this lip stain is such a bright and cheerful color - I am happy I pulled it out to play with for this capsule, it has been languishing for too long and I forgot how much I liked it! Speaking of, I don't think I will have any trouble putting together a capsule for this week's theme - I have far too many products that have been "sleeping" in my stash that need more love! 😅

Re: Capsule Makeup Collection Challenge

lol, yes indeed @caitbird! I am interested to see what "sleeping beauties" we all have, be it products in one or two categories or a full face of products. Between this challenge, shopping my stash, and trying to keep to a low/no buy more frequently and more strictly this year, it's been eye opening how many products I have in various stages of newness or near newness. Interested also to see which category of products are easier for me to toss more readily and which I can hold on to, often far longer than I should.

Re: Capsule Makeup Collection Challenge

Week 19 - The Asian American and Pacific Islander Heritage Founded / Owned Beauty Brand Makeup Capsule

19 - AAPI - Every Day.jpg

May marks Asian American and Pacific Islander Heritage Month and this group of AAPI-founded beauty brands will make up the majority of my looks this week. This week's theme strikes a chord with me and I've been enjoying the products I've used so far, some more than others, but isn't that always the case? Asteriks (*) next to the product name signals this is the first time I'm using the item.
🌺 Anna Sui Gel Foundation Primer* (received as a promo gwp from Beautylish)
🌼UBeauty The Super Tinted Hydrator - imparts a beautiful glow; one layer provides a very sheer coverage; two layers adds enough of a tint to blur and conceal some dark spots and even tone
🌹Tower 28 Beauty Swipe All-Over Hydrating Serum Concealer # - I've primarily been using this lightweight concealer on the weekends so it'll be interesting to see how it performs over the course of a full work day
🌻 ONE/SIZE by Patrick Starrr Mini On 'Til Dawn Mattifying Waterproof Setting Spray 1 oz/ 46 mL will primarily be used on my T-zone but may see occasional use all ove
👁 Anna Sui Gel Foundation Primer is going to be doing double duty this wee as an eyeshadow primer
👁 Jason Wu Beauty Jewel Stick Eyeshadow - Sparkle Pearl - found this one in my stash (oh the things we find). I like the ease and convenience of eyeshadow sticks; seems like it will be a good color pairing with the Kulfi liner
👁 Kulfi Underlined Kajal Clean Waterproof Long-Wear Eyeliner Cheeky Chiku  - eyeliner is on my list of things to work on
👁 Tower 28 Beauty Mini MakeWaves Lengthening + Volumizing Mascara Jet - believe it or not, this week is the first time I will be using this mascara. Will it live up to its hype for me?
😚 PATRICK TA Major Headlines Double-Take Crème & Powder Blush Duo She's Flushed - gorgeous shade and I love that the cream blush can multi-task as a lippie.
💄 Tatcha The Kissu Lip Tint SPF 25 Hydrating Tinted Lip Sunscreen Camellia - it's a good color for every day - I can apply lightly for a sheer wash of color or build it up for a little more oomph. This will be what I primarily reach for but I can see using the creme blush from the Patrick Ta blush duo for my lips as well.
About the Founders:
Anna Sui Cosmetics - Chinese-American fashion designer, Anna Sui, is perhaps most well known for her work as a fashion designer, a career she embarked on beginning in the mid-to-late 1970s, and where she has achieved much success and recognition including being the recipient of the Council of Fashion Designers of America Geoffrey Beene Lifetime Achievement Award in 2009 and the Top 5 Fashion Icons of the Decade by Time Magazine in 2010. In 1999, she launched the Anna Sui Cosmetics line, which historically has released seasonal collections each year, generally during the spring and fall seasons.
Also starting out in the fashion arena before branching out into cosmetics, Taiwanese-Canadian, Jason Wu (we're stretching it a little with this being an Asian-North-American beauty brand), launched Wu Beauty with beauty industry veteran Toni Ko in January 2021. The brand was created to "inspire others and show that everyday beauty can be effortlessly chic." 
Kulfi Beauty, founded in 2021 by Priyanka Ganjoo, with the purpose of celebrating both culture and beauty. Ms Ganjoo spent several years working at brands like Estee Lauder and Ipsy before starting her own brand, which finds inspiration from the founder's South Asian heritage. Fun fact, the brand is named after a colorful and sweet South Asian ice-cream-like dessert. In 2021, Kulfi was chosen as a finalist for Sephora Accelerate 2021, a beauty brand incubation program
Patrick Starrr, a ​Filipino-American make-up artist, digital creator, and social media influencer, came out with One/Size by Patrick Starr in July, 2020, with the inclusive philosophy that makeup is ONE/SIZE fits all, and that the brand is for everyone - "a beauty brand for every brand of beauty".  
Patrick Ta's first introduction to the world makeup was by way of MAC - as a makeup artist for the brand, a job he landed after his ventures as a nail and tanning salon owner. He leveraged Instagram, which was just starting to gain traction around the time he was beginning to become more and more passionate about makeup, uploading photos of his work, on friends and later, celebrities. While working as a celebrity makeup artist, Ta spent 3 years put together his own cosmetics line and, in 2019, launched Patrick Ta Beauty
After spending a decade in corporate America Vicky Tsai started Tatcha in 2009 after a trip the year earlier to Japan, where she learned about the country's culture and approach to wellbeing, both of which would serve as inspiration for Tatcha. The brand's first product was the blotting papers, which Tsai financed by selling her engagement ring and car, and moving into her parents' house with her husband. Tatcha continues to innovate and grow its skincare portfolio and has recently expanded its footprint in the beauty space to include body care with the release of its Forest Awakening Collection last year.
Amy Liu spent over 15 years as a beauty executive at brands like Josie Maran, Kate Somerville and Smashbox before launching Tower 28 Beauty, a brand named after a lifeguard tower in Santa Monica, California, which Liu has shared is for the brand, a "literal sign of safety, community, healthy fun, and clean living." 
U Beauty co-founder, Tina Chen Craig spent 17 years as a beauty ambassador and fashion influencer before starting skincare brand U Beauty with her friend Katie Borghese. Their very first product, a resurfacing serum, debuted on Net-A-Porter in 2019, where it is said to have sold an entire year's worth of the product in just 21 days. Since then, U Beauty has released other skincare and skincare-makeup hybrid products. 

I'll have a few other capsules this week but this set of products will be used for most days.


I kickstarted this week's capsule a little early, with a smaller curation over the weekend that I posted about on the Re: Sephora Six - Fast & Furious Edition thread. A Tower 28 centered capsule. 

Re: Capsule Makeup Collection Challenge

@itsfi  This is the most perfect curated capsule!! I love all the brands you picked and I love you added extra info about each brand!!! I did not know Patrick Ta owned a salon! I always thought he was just a digital creator! Very cool!! 😎 how did you like the Tower 28 mascara? Is it a contender or is it on the chopping block? How did you like the Anna Sui primer? I bet the looks with this capsule look fabulous!! 

Re: Capsule Makeup Collection Challenge

@ather, doing research on brands and founders has been enjoyable and educational. 😊 I’ve been happily surprised by both the Tower 28 mascara and Anna Sui primer though with the latter, I need to test it out more with different foundations. That won’t be too hard since I have so many foundations; it’s more about time. We shall see how it holds up. 

Re: Capsule Makeup Collection Challenge

@itsfi  I'm impressed that you could put together a whole capsule/look with just AAPI owned/founded brands' products! Seems like you have some great ones here. I hope the mascara works well for you - I'll be interested to see your thoughts on these items!

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