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Post in K-Beauty

Why doesn’t Sephora sell clothes and more accessories like head bands and outfits

Why doesn’t Sephora sell these items they would go great with makeup looks

Why doesn’t Sephora sell clothes and more accessories like head bands and outfits

from a business point of view, it just doesn't make sense. it would be incredibly difficult to either curate other brands or create their own line. plus they would have to completely redo their ecomm to have product categorization and filtering for how consumers shop for clothes. it would just be incredibly costly. it's better to hone in on a niche you're good at rather than appeal to all affinity categories.

Why doesn’t Sephora sell clothes and more accessories like head bands and outfits

Well they do just not in store. A lot of the trinkets are online only. Also sephora has a very diverse customer base, very different things will appeal to these groups.

RE: Why doesn’t Sephora sell clothes and more accessories like head bands and outfits

It’s just weird that’s all
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